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A Seller Speaks: The Secrets Of Buying Fake Twitter Followers - AllTwitter

A Seller Speaks: The Secrets Of Buying Fake Twitter Followers - AllTwitter | Digital-News on Scoop.it today | Scoop.it
A Seller Speaks: The Secrets Of Buying Fake Twitter Followers...
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Myer recruits Westfield’s Gary Williams to patch hole left by fraudster

Myer recruits Westfield’s Gary Williams to patch hole left by fraudster | Digital-News on Scoop.it today | Scoop.it
Myer has appointed Westfield executive Gary Williams to the strategy position left vacant by CV-fudger Andrew Flanagan.   Myer today went some way towards putting its recent executive recruitment embarrassment behind it by announcing the appointment of Gary Williams to the position of executive general manager of strategic planning and business development. The appointment follows the scandal involving Andrew Flanagan, in which the newly-appointed group general manager of strategy and business development was revealed to have lied his way into the position. Williams' role will be more senior than Flanagan’s was to be. Williams brings global experience across brands including Coca-Cola…
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How smart PR is helping one Aussie sports tech brand conquer the US market

How smart PR is helping one Aussie sports tech brand conquer the US market | Digital-News on Scoop.it today | Scoop.it
Catapult, the Australian company that invented GPS and data tracking devices worn by elite athletes to optimise performance, is making big strides towards cornering the cut-throat US sporting scene.   A product of the Australian Institute of Sport and the Cooperative Research Centres, athlete GPS tracking brand Catapult invented the category. And while it may not have been the first to market commercially, it's currently waging a lengthy campaign to conquer the US market, where big sport is big business. From the wireless linking of multiple team members to ball tracking, Catapult has made multiple innovations in sports team analytics since 2001, ultimately turning into more of an athlete analytics platform rather than a single product or piece of technology. Over the past … Continue reading →
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Cottee’s enters juice category with Fruit Crush – a healthier alternative to its famous cordial

Cottee’s enters juice category with Fruit Crush – a healthier alternative to its famous cordial | Digital-News on Scoop.it today | Scoop.it
Schweppes Australia has extended its Cottee’s cordial brand into the fruit juice category. Cottee's Fruit Crush aims to be a healthier alternative to Cottee’s cordial range.   The company is aiming with this brand extension to clearly differentiate the new sub-brand as a fruit drink, not a cordial, with new tetra packaging highlighting health and taste cues. Cottee’s Fruit Crush contains no artificial ingredients, 25% fruit juice and has “45% less sugar than the leading lunchbox fruit drink range”. The new products complement the existing Cottee’s range, which includes a wide range of flavours of classic cordials and cordials with no…
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Cloud Stack Wars Bring Out The Agnostics In Us - CloudTweaks.com

Cloud Stack Wars Bring Out The Agnostics In Us - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Cloud Stack Wars - Only a few short years ago, the media spent a lot of ink on stack wars. The thinking was that whoever locks down the cloud stack will
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How smarter cities will transform the way we live

How smarter cities will transform the way we live | Digital-News on Scoop.it today | Scoop.it
Where are our cities headed in the future? What can we expect from the long sought after
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Latest Facebook News Feed Survey Wants To Know If ‘This Post Feels Like An Ad’ - AllFacebook

Latest Facebook News Feed Survey Wants To Know If ‘This Post Feels Like An Ad’ - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook has begun circulating another survey about its News Feed -- appropriately, via its News Feed -- with this one focusing on whether or not News Feed posts from pages feel like ads.
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An Easy Guide to Cool Color Combos

An Easy Guide to Cool Color Combos | Digital-News on Scoop.it today | Scoop.it
Whether it’s neon, neutral, pastel or monochrome, color conveys the tone of your design and helps visually illustrate a story by evoking mood and fe
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Selling Writing Services: Get Started Today

Selling Writing Services: Get Started Today | Digital-News on Scoop.it today | Scoop.it
Selling writing services isn't complicated. You need to work out what you can write, and then get known as a writer. There are huge opportunities.
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How Upworthy gets its branded content to outperform editorial - Digiday

How Upworthy gets its branded content to outperform editorial - Digiday | Digital-News on Scoop.it today | Scoop.it
Publishers and brands struggling with the performance of their native ads could take a few lessons from Upworthy.
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The kids are alright: 5 student projects to restore your faith in advertising's future - Digiday

The kids are alright: 5 student projects to restore your faith in advertising's future - Digiday | Digital-News on Scoop.it today | Scoop.it
If the current batch of student projects emerging from around the globe in the past month alone is any indication, innovation is in no short supply.
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Why Pinterest Has Become An Effective Platform For Brands (by @karamflora)

Why Pinterest Has Become An Effective Platform For Brands (by @karamflora) | Digital-News on Scoop.it today | Scoop.it
The apparent fact about Pinterest is that it has inspired people and is continuing its steady progress towards a full-fledged advertising program and has ultimately announced the creation of a self-service dashboard for promoted Pinstoday.
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10 Types Of Social Media Users You Find During FIFA World Cup (by @vedant006)

10 Types Of Social Media Users You Find During FIFA World Cup (by @vedant006) | Digital-News on Scoop.it today | Scoop.it
Over the years it has become very apparent to categorize social media users on the basis of posts and tweets. Here are some of the types of Social Media users you will find during the world cup.
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Sanjay Tripathy(@Sanjay_Tripathy), HDFC Life, On Process Followed When Launching A New Social Media Campaign

Sanjay Tripathy(@Sanjay_Tripathy), HDFC Life, On Process Followed When Launching A New Social Media Campaign | Digital-News on Scoop.it today | Scoop.it
Sanjay Tripathy, Sr. EVP, Marketing Product, Digital and E-commerce, HDFC Life, says it is absolutely important to bear in mind the core thought of the brand, communication objective and predicted long terms gains from the campaign even before one begins work on it
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Turn your grainy customer picture into high definition

Turn your grainy customer picture into high definition | Digital-News on Scoop.it today | Scoop.it
Your true customer picture may upset the design agency, piss off your marketing guru and make that three-day internal strategy workshop a complete waste of time, writes Amy Motby in this guest post – but that's great.   Listening to your customers is Marketing 101, right? So why are many organisations planning their marketing campaigns based on out-dated customer profiling and a handful of feedback, rather than on real, comprehensive customer research? I know how easy it is to find your brand a little out of touch with customer reality. I’ve come across brands with their heads so far up their marketing…
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Marketing jobs on the rise: 56% of companies plan to increase permanent staff levels this year

Marketing jobs on the rise: 56% of companies plan to increase permanent staff levels this year | Digital-News on Scoop.it today | Scoop.it
Marketing jobs are on the rise this year, with 56% of employers planning to increase permanent marketing staff levels, and 37% planning to increase permanent sales staff.   Recruitment company Hays reports that 56% of the 2500 employers it surveyed plan to increase their permanent marketing staff levels. In its quarterly report summary for July to September 2014, Hays says it has also seen a trend towards more permanent sales roles as businesses grew or changed their structures. 37% of employers surveyed plan to increase permanent sales staff. The report also notes a trend towards employers offering a guaranteed commission…
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Cloud Infographic: CrowdFunding Wearable Tech - CloudTweaks.com

Cloud Infographic: CrowdFunding Wearable Tech - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Wearable Tech - CloudTweaks has covered the topic of Crowdfunding several times over the years in the form of articles, infographics and even comics.
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Lenovo Yoga Tablet 10 HD+: Not your average Android tablet [Review]

Lenovo Yoga Tablet 10 HD+: Not your average Android tablet [Review] | Digital-News on Scoop.it today | Scoop.it
Last year Lenovo extended its Yoga line to cover not just the company's rather clever folding hybrid Windows laptops, but Android tablets too. The designs weren't quite as ingenious as the IdeaPad Yoga, with its keyboard that flipped nearly 360 degrees to sit flat against the back of the display, but it still had a unique selling point (USP): A brilliant flip-out stand which could hold the tablet either tilted or upright.
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PC shipments show strong growth in USA -- global decline slows

PC shipments show strong growth in USA -- global decline slows | Digital-News on Scoop.it today | Scoop.it
The most popular computers nowadays, mobile devices such as smartphones and tablets, are full of compromises. Sure, they are sexy and fun to use, but hardly ideal for true work and creation. Hell, the
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Mobile Evolution: Millennials vs. Generation X - #infographic

Mobile Evolution: Millennials vs. Generation X - #infographic | Digital-News on Scoop.it today | Scoop.it
87 percent of Millennials and 70 percent of Generation X used apps and social media sites (like Facebook, Twitter, GooglePlus) on their smartphone, according to the latest IDG Global Mobile Survey.
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Writing Coaching: It's Team Up Time Again

Writing Coaching: It's Team Up Time Again | Digital-News on Scoop.it today | Scoop.it
We offer Team Up writing coaching every year, and it's that time again. If you're stuck, or don't know how to get started, Team Up is for you.
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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Digital-News on Scoop.it today | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX
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Mercedes-Benz uses Instagram to sell cars to millennials - Digiday

Mercedes-Benz uses Instagram to sell cars to millennials - Digiday | Digital-News on Scoop.it today | Scoop.it
Luxury car brand Mercedes-Benz is doubling down on Instagram to market lower-cost cars aimed at millennials.
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Platisher startup aims to be the millennial Forbes - Digiday

Platisher startup aims to be the millennial Forbes - Digiday | Digital-News on Scoop.it today | Scoop.it
The new platform publisher Stack Street is based on the notion that there’s a market for user-gen business news targeted to millennials.
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Apurva Chamaria (@a1purva), HCL, On How Crucial Is a Content Plan for Social Media

Apurva Chamaria, Director & Head Global Branding& Digital Technology, HCL Technologies, says that it is crucial for any firm to have a strong content strategy and content plan.
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[Video Interview] Karthi Marshan (@MartianSpeak), Kotak Mahindra, On Social Media Campaigns Executed by the Brand

[Video Interview] Karthi Marshan (@MartianSpeak), Kotak Mahindra, On Social Media Campaigns Executed by the Brand | Digital-News on Scoop.it today | Scoop.it
In this video Karthi Marshsan, Head Marketing, Kotak Mahindra tells us about some the sucessful campaign done by them. Some their most popular campaign are MoneyKaMatlab, Junior Superstars, Jiffy and so on.
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