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The Future of Search Engines - Business 2 Community

The Future of Search Engines - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 CommunityThe Future of Search EnginesBusiness 2 CommunityI think we can all agree that search engines have dominated internet marketing in the last 10 years and will probably dominate in the foreseeable future.

Via Anthony Burke
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Twittersphere Abuzz With Negativity Over Pinterests New Brand Leader

Twittersphere Abuzz With Negativity Over Pinterests New Brand Leader | Digital-News on Scoop.it today | Scoop.it
David Rubins success with the Axe brand doesnt look likely to help him grow the social networks male audience.
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5 Ways to Find Leads and Customers on Twitter |

5 Ways to Find Leads and Customers on Twitter | | Digital-News on Scoop.it today | Scoop.it
Have you used Twitter to find qualified leads? This article shows how to find leads and customers on Twitter, engage them and drive them to your products.
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Edelman Global Trust Barometer Results - How it Matters to Your Business

Edelman Trust Barometer reveals the trust of consumers in NGOs, Government and Businesses in 27 nations.

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South Africans 'tend to rely on much-loved brands' - BDlive

South Africans 'tend to rely on much-loved brands' - BDlive | Digital-News on Scoop.it today | Scoop.it

"South Africans 'tend to rely on much-loved brands' BDlive Unlike European markets, where the plethora of private labels attract consumers, in South Africa there is an increasing tendency to rely on value and quality through purchasing much-loved ..."

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The impact of the world cup on online shopping and consumer spending - Forbes

The impact of the world cup on online shopping and consumer spending - Forbes | Digital-News on Scoop.it today | Scoop.it

"Using data collected from June 15th to July 14th, myThings, a leader in programmatic ad solutions tailored for the largest eCommerce brands, releases findings that ..."

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Retailers: Meet the new consumer - Fox Business

Retailers: Meet the new consumer - Fox Business | Digital-News on Scoop.it today | Scoop.it

"Retail sales increased 0.2% in June as discretionary spending increased, but this isn't the same consumer that was hitting stores seven years ago ..."

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Lecture 4 psychological determinants of consumer behavior

Psychological determinants of Consumer Behavior

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Intensions: Understanding market psychology

An introduction to morphological market research and market psychology. Presentation by Nick Black, Managing Partner at Intensions Consulting (http://www.intensions.co).

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How To Create A Successful Social Media Campaign

5 preguntas básicas a resolver cuando pienses crear una campaña en Social Media. Estudio por Socialmetrix

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Which? warned advice move puts consumer trust at risk - Money Marketing

Which? warned advice move puts consumer trust at risk - Money Marketing | Digital-News on Scoop.it today | Scoop.it
Which? warned advice move puts consumer trust at risk
Money Marketing
Advisers say consumer champion Which? risks losing consumers' trust by engaging in commercial activities such as mortgage and protection sales.
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XL AdReach Mobile & Digital Advertising Inventories 2014

Mobile & Digital Advertising Products and services targeting Indonesia and SE Asia telecom subscribers managed by XL AdReach, Digital and Mobile Media Aggregation business wholly own by XL Axiata.

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Coke's Personalized Marketing Campaign Gains Online Buzz - Wall Street Journal (blog)

Coke's Personalized Marketing Campaign Gains Online Buzz - Wall Street Journal (blog) | Digital-News on Scoop.it today | Scoop.it
Coke's Personalized Marketing Campaign Gains Online Buzz Wall Street Journal (blog) And according to social media analytics firm Networked Insights, the “Share a Coke” campaign is generating more brand conversation for Coke than the summer...
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Mobile commerce company Paytm to soon launch Rs 100-crore ad campaign - Economic Times

Mobile commerce company Paytm to soon launch Rs 100-crore ad campaign - Economic Times | Digital-News on Scoop.it today | Scoop.it
Economic Times Mobile commerce company Paytm to soon launch Rs 100-crore ad campaign Economic Times The three year-old Noida-based venture, which is owned by mobile internet services firm One97 Communication, will kick-off an ambitious campaign...
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26 Reasons Digital Marketing Matters So Much to the C-Suite - Schaefer Marketing Solutions: We Help Businesses {grow}

26 Reasons Digital Marketing Matters So Much to the C-Suite - Schaefer Marketing Solutions: We Help Businesses {grow} | Digital-News on Scoop.it today | Scoop.it
Do the opportunities outweigh the challenges with the C-Suite? Here are 26 reasons digital marketing matters so much to the C-Suite.
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Consumer Confidence From the Consumer’s POV Feb-April 2014

Every four weeks the media erupts with headlines trumpeting the latest Consumer Confidence numbers.

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The psychology of phishing

The psychology of phishing | Digital-News on Scoop.it today | Scoop.it
Phishing emails are without a doubt one of the biggest security issues consumers and businesses face today. Cybercriminals no longer send out thousands of emails at random hoping to get a handful of hits, today they create highly targeted phishing emails which are tailored to suit their recipients.
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Kalahari tops in online satisfaction

Kalahari tops in online satisfaction | Digital-News on Scoop.it today | Scoop.it

"South African online consumers have ranked Kalahari as the online retailer providing the best customer experience, according to a survey ..."


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The List: Influencers

The List: Influencers | Digital-News on Scoop.it today | Scoop.it

"Is it possible for an individual to push the retail industry forward without actually working at a retail company? The answer is a definite yes ..."


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Fear, anger, joy: what makes you buy? - The Guardian (blog)

Fear, anger, joy: what makes you buy? - The Guardian (blog) | Digital-News on Scoop.it today | Scoop.it

"Fear, anger, joy: what makes you buy? ..."

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Psychological determinants of human judgment & decision making

Professor Peter Ayton is deputy dean of Social Science at City University London and one of the foremost leaders in the realms of decision theory which is very relevant to our experiences online and of course in wider communications.

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Consumer behavior and factors influencing consumer behavior

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Coffee Bean & Tea Leaf rolls out comprehensive media campaign - Nation's Restaurant News

Coffee Bean & Tea Leaf rolls out comprehensive media campaign - Nation's Restaurant News | Digital-News on Scoop.it today | Scoop.it
Nation's Restaurant News Coffee Bean & Tea Leaf rolls out comprehensive media campaign Nation's Restaurant News The “Keep Cool and Summer On” campaign targets Millennials and encourages them to drink iced coffee and the chain's signature Ice...
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Promotional compliance and deal transparency are vital to boost consumer trust ... - Retail Times

Promotional compliance and deal transparency are vital to boost consumer trust ... - Retail Times | Digital-News on Scoop.it today | Scoop.it
Retail Times
Promotional compliance and deal transparency are vital to boost consumer trust ...
Retail Times
Retailers worry that promotions have lost their bite because there are so many offers and deal depth keeps increasing.
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Securing big data off to slow start | ComputerWorld.com

Securing big data off to slow start | ComputerWorld.com | Digital-News on Scoop.it today | Scoop.it

While so-called "big data" initiatives are not new to a number of industries such as large financial services firms, pharmaceuticals, and large cloud companies it is new to most organizations. And the low cost and ease of access of the software and hardware needed to build these systems, coupled with an eagerness to unleash any hidden value held within all of those enterprise data, are two trends that have sent large, next-generation database adoption soaring.


Unfortunately, the efforts to secure these systems haven't soared equally as high or as fast. But fortunately, that appears to be starting to change.


In many cases, analysts say, big data initiatives began organically, within small enterprise departments or teams, and without much, if any, IT oversight or governance. In a recent survey by IDG Enterprise of more than 750 IT decision makers, almost half (48 percent) of enterprises anticipate big data will be widely used by their enterprise within three years, while another 26 percent expect significant use within a business unit, department, or division.


When it comes to security, big data poses a number of interesting challenges. Some of the challenges arise for similar reasons that make the consumerization of IT and BYOD trends so challenging for many organizations. "This is a very compelling security story because we're watching small organizations pull down open source tools and, with only a couple of programmers, be able to out-scale the largest Oracle databases in existence," says Adrian Lane, analyst and CTO at information security research firm Securosis.


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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Cracker Jack turns to social media for ad campaign - Food Dive

Cracker Jack turns to social media for ad campaign - Food Dive | Digital-News on Scoop.it today | Scoop.it
Entrepreneur
Cracker Jack turns to social media for ad campaign
Food Dive
Cracker Jack, the all-American snack that dates to 1896, is launching a social-media advertising campaign aimed at Moms aged 25 to 45.
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