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The Future of Search Engines - Business 2 Community

The Future of Search Engines - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 CommunityThe Future of Search EnginesBusiness 2 CommunityI think we can all agree that search engines have dominated internet marketing in the last 10 years and will probably dominate in the foreseeable future.

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Marketing Engineering? Marketing Engineering!, and the Top 9 Marketing Technology Articles Curated Thursday, 7/24/14

Marketing Engineering? Marketing Engineering!, and the Top 9 Marketing Technology Articles Curated Thursday, 7/24/14 | Digital-News on Scoop.it today | Scoop.it
Engineering: The work of designing and creating…new products or systems by using scientific methods.Merriam-Webster.com   A few days ago, Scott Brinker in a MarketingLand article referenced the term “marketing engineering” which immediately piqued...

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Instagram Marketing Tips for Insta-Success

Instagram Marketing Tips for Insta-Success | Digital-News on Scoop.it today | Scoop.it
Looking to grow your business's Instagram following? Here's what you really need.
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Face It, Men's Looks Matter In Negotiation

Face It, Men's Looks Matter In Negotiation | Digital-News on Scoop.it today | Scoop.it
Having a wider face helps men when they negotiate for themselves, but hurts them when they are negotiating in a situation that requires compromise.
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Creativity Is Not Innovation (But You Need Both)

Creativity Is Not Innovation (But You Need Both) | Digital-News on Scoop.it today | Scoop.it
Creativity and innovation are two related but separate notions, and each is required for workplace success. Here's the difference, and how you can inspire both.
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Sennheiser tries a new way to create noise

Sennheiser tries a new way to create noise | Digital-News on Scoop.it today | Scoop.it
SINGAPORE - Sennheiser, the maker of premium headphones, is taking its product directly to the ears of its target consumers here by partnering with 24 cafés and bars to engage with “trendsetters” in the places they frequent.
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Saatchi & Saatchi Named AOR for Petra Foods Limited’s SilverQueen and Delfi Top

Saatchi & Saatchi Named AOR for Petra Foods Limited’s SilverQueen and Delfi Top | Digital-News on Scoop.it today | Scoop.it
SINGAPORE - Saatchi & Saatchi has been named Agency of Record for two of Petra Foods Limited’s major brands – SilverQueen and Top – after a series of competitive pitching for the accounts involving multiple agencies.
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UM appoints channel-planning director for Cathay team

UM appoints channel-planning director for Cathay team | Digital-News on Scoop.it today | Scoop.it
HONG KONG - Universal McCann has appointed Nicola Yates, formerly of ZenithOptimedia, as head of integrated channel planning for its Cathay Pacific Central Team.
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Can You Have the Career of Your Dreams? | Personal Branding Blog - Stand Out In Your Career

Can You Have the Career of Your Dreams? | Personal Branding Blog - Stand Out In Your Career | Digital-News on Scoop.it today | Scoop.it

I have several quotations on the wall in my office that I point out to my clients. In my previous two posts I discussed these two:


“Life isn’t about finding yourself. Life is about creating yourself.” (George Bernard Shaw) and


What would you do if you knew you could not fail?” (Minister Robert S. Schuller)


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Internet Marketing 101: Content Marketing

Internet Marketing 101: Content Marketing | Digital-News on Scoop.it today | Scoop.it
One phrase that you’ll hear over and over again in the online marketing realm is that “content is king.”

This is, without a doubt, a true statement. But, just like any other governing official, ...
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Is This Digital Marketing or Delusional Marketing? | Social Media Today

Is This Digital Marketing or Delusional Marketing? | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.


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How Omni-Channel Marketing Shapes the New Buyer's Journey | Social Media Today

How Omni-Channel Marketing Shapes the New Buyer's Journey | Social Media Today | Digital-News on Scoop.it today | Scoop.it

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer.


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Skype for Android 5.0 readies the way for new 'Find your friends' feature

Skype for Android 5.0 readies the way for new 'Find your friends' feature | Digital-News on Scoop.it today | Scoop.it
Microsoft has released Skype for Android 5.0, a new version of its chat tool that includes free audio and video messaging. The latest release concentrates on providing support for one single upcoming feature: find your friends.
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Zettaset offers simpler big data security for the enterprise

Zettaset offers simpler big data security for the enterprise | Digital-News on Scoop.it today | Scoop.it
Companies are increasingly keen to take advantage of the insights that big data can offer. But this does lead to problems with controlling access and keeping the data secure in a way that works with existing systems.
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A veteran’s new best friend: What is IBM’s Watson Engagement Advisor?

A veteran’s new best friend: What is IBM’s Watson Engagement Advisor? | Digital-News on Scoop.it today | Scoop.it
IBM’s Watson is no longer just the world’s most famous Jeopardy! game-playing computer.
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Customer Service 2.0: Satisfying Customers in the Digital Age

Customer Service 2.0: Satisfying Customers in the Digital Age | Digital-News on Scoop.it today | Scoop.it
Customer expectations are higher than ever in the age of social media and constant communication. Here's how to tackle some of today's biggest customer service challenges.
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6 Questions with David Seliktar of KeepAmerica: Startup Inspiration

6 Questions with David Seliktar of KeepAmerica: Startup Inspiration | Digital-News on Scoop.it today | Scoop.it
Born from a desire for safe and quality products, KeepAmerica.com provides a hub for U.S. manufacturers as well as consumers wanting to support our great nation.
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Wunderman International taps Antony Cundy for Japan lead

Wunderman International taps Antony Cundy for Japan lead | Digital-News on Scoop.it today | Scoop.it
JAPAN - Wunderman International Japan has named veteran communications specialist, Antony (Tony) Cundy, as president and representative director, effective September 1, 2014.
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Young entrepreneurs building the future media company

Young entrepreneurs building the future media company | Digital-News on Scoop.it today | Scoop.it
SINGAPORE – What do you get when a group of 90 young people from six different marketing, media and technology companies work, play and collaborate in a creative collective space? The media conglomerate of the future - current, energetic and agile.
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Expion expands into APAC, launches comprehensive platform upgrade coordinating social content creation worldwide

Expion expands into APAC, launches comprehensive platform upgrade coordinating social content creation worldwide | Digital-News on Scoop.it today | Scoop.it
Expion, the social relationship and content marketing platform for brands like Coca-Cola, Clear Channel, Heineken and Mondelez, has today announced the launch of its new global platform. Expion has also announced the appointment of David Wareing as its new Managing Director, APAC, to lead rollout of the platform across Asia-Pacific from Expion’s new APAC headquarters in Singapore; as well as its appointment of its first Managing Director, Europe.
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Air passengers demand constant connectivity and fast in-flight Wi-Fi - Mobile Marketing - BizReport

Air passengers demand constant connectivity and fast in-flight Wi-Fi - Mobile Marketing - BizReport | Digital-News on Scoop.it today | Scoop.it
People today are accustomed to easy access to Wi-Fi even when out and about in public. New research from Honeywell Aerospace finds that those expectations have expanded to include when travelers are airborne.
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Introducing LinkedIn Direct Sponsored Content

Introducing LinkedIn Direct Sponsored Content | Digital-News on Scoop.it today | Scoop.it
At LinkedIn we strive to give our customers the tools they need to engage with the audiences they desire.  This mission is the cornerstone of our Marketing Solutions business, and today we’re adding more benefits with the launch of Direct Sponsored Content.  An expansion of our Sponsored Updates
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iPod-Connected Seniors Recharge Their Memories In "Alive Inside" Doc

iPod-Connected Seniors Recharge Their Memories In "Alive Inside" Doc | Digital-News on Scoop.it today | Scoop.it
"Alive Inside" shows how music can reach through dementia and help seniors with memory loss.
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Choosing to Be Forgotten with Ephemeral Messaging | Social Media Today

Choosing to Be Forgotten with Ephemeral Messaging | Social Media Today | Digital-News on Scoop.it today | Scoop.it

Brows­ing mes­sag­ing apps, I am reminded of one of my favorite sci-fi nov­els, Richard Morgan’s Altered Car­bon. In the novel, peo­ple have the poten­tial to live for­ever, through the use of cyborg bod­ies that they upload their con­scious­ness into. Every sin­gle moment of every human’s life is recorded for recov­ery later. Peo­ple can choose to turn off this high-fidelity record­ing, or “hard mem­ory,” in favor of organic “soft mem­ory” that fades over time.


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A Defense of Deeper Learning: Watch What's Working, Part 4

A Defense of Deeper Learning: Watch What's Working, Part 4 | Digital-News on Scoop.it today | Scoop.it
The case is made for teachers to work together to calibrate assignment or project criteria so that all student work is judged by the same standards and level of rigor.
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An American Market That Has Largely Been Overlooked By Startups… But Not By This Company

An American Market That Has Largely Been Overlooked By Startups… But Not By This Company | Digital-News on Scoop.it today | Scoop.it
The Spanish-speaking US population is growing rapidly, with 37 million native speakers and 233% growth since 1980.
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Michael Steen's curator insight, Today, 9:10 AM

I have to say that this is a great idea and could go far beyond just loans...