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The Battle For Data From Social TV

The Battle For Data From Social TV | Digital-News on Scoop.it today | Scoop.it
As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing world we live in, and the way that power is now channeled.
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Hawken Devs Unveil Transmedia Marketing Strategy

Hawken Devs Unveil Transmedia Marketing Strategy | Digital-News on Scoop.it today | Scoop.it

Benjamin Webb: "The developers and publishers behind the upcoming Mech shooter Hawken have revealed their plans for a transmedia form of marketing in relation to the franchise. As a part of this approach, they have enlisted the aid of comic book artists and directors to get a digital series and original graphic novel off the ground."


Via Simon Staffans, The Digital Rocking Chair
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