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The Art of Incomplete Blog Posts | Business 2 Community

The Art of Incomplete Blog Posts | Business 2 Community | Digital-News on Scoop.it today | Scoop.it
If you’re like me, there are times when writing blog posts can be daunting; thinking about the subject of your post from every angle, addressing every...
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Does a True Inside Sales Team Player Care About Getting Credit?

Does a True Inside Sales Team Player Care About Getting Credit? | Digital-News on Scoop.it today | Scoop.it
I’m a big teamwork guy. I like when everyone can share credit. That may seem like an overly obvious statement for most of you out there, but if you asked yourself if you’re a team player,…
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Insidious Pricing Messages

Insidious Pricing Messages | Digital-News on Scoop.it today | Scoop.it
I have to admit I wasn’t paying a lot of attention when the ad for GM trucks first appeared.  My interest piqued when I heard these price discounts “$8,100; $9,100 if you’re a non-GM owner.”…
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Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations | Digital-News on Scoop.it today | Scoop.it
One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use it on a da…
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Why Your Lowest-Paid Hires Can Matter The Most

Why Your Lowest-Paid Hires Can Matter The Most | Digital-News on Scoop.it today | Scoop.it
There are two coffee shops in my neighborhood: a Tim Hortons and a Dunkin’ Donuts. The prices at both are pretty much the same. The food is different – if anything I prefer Dunkin’ Donuts. …
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Why Use a Reputation Management Firm?

Why Use a Reputation Management Firm? | Digital-News on Scoop.it today | Scoop.it
The internet is so easy to use that many people assume managing bad press online is equally simple. However, making your internet presence work for you is a highly technical process that requires sig…
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Seven Ways To Prevent Employee Fraud

Seven Ways To Prevent Employee Fraud | Digital-News on Scoop.it today | Scoop.it
Prevention is a key component in stopping fraud in your company, and it’s up to you, the owner, to implement controls, conduct employee awareness programs, and quickly identify and investigate …
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NetWORKing for a Job

NetWORKing for a Job | Digital-News on Scoop.it today | Scoop.it
WORK IS THE CORE OF NETWORKING I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after six months. Basicall…
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How To Create Better Content For Your Personal Brand

How To Create Better Content For Your Personal Brand | Digital-News on Scoop.it today | Scoop.it
A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them with your skills and…
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3 Powerful Offline Referral Opportunities You’re Probably Missing Out On

3 Powerful Offline Referral Opportunities You’re Probably Missing Out On | Digital-News on Scoop.it today | Scoop.it
The “word to mouth” method is probably one of the oldest and most desirable marketing forms that startups are aspiring to achieve. Having someone refer your product to a friend or colleague is th…
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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic) | Digital-News on Scoop.it today | Scoop.it
Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a…
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What Fundraisers Need To Know About Donor Communications

What Fundraisers Need To Know About Donor Communications | Digital-News on Scoop.it today | Scoop.it
Want to make more money, thanks to your insanely great donor communications? Here is my short list of surefire “secrets for success:” Donor-centricity You have just one thing to give your donors …
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4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan | Digital-News on Scoop.it today | Scoop.it
Maybe you’re afraid to sit in front of a camera and talk directly to your target audience.  Maybe you’re afraid that you’re going to sound silly.  Maybe you’re afraid that y…
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Scratching Heads Part Two

Scratching Heads Part Two | Digital-News on Scoop.it today | Scoop.it
In part one of this blog I posed the aggravating quandary of the marcom world incessantly measuring some element of communication performance or customer opinion while learning relatively little.  I…
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4 Ways a Longer Consumer Buying Cycle Can Work FOR You

4 Ways a Longer Consumer Buying Cycle Can Work FOR You | Digital-News on Scoop.it today | Scoop.it
Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a…
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What Milkshakes Can Teach Us About Marketing

What Milkshakes Can Teach Us About Marketing | Digital-News on Scoop.it today | Scoop.it
The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential buyers are trying to accomplish when they purchase products …
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Why Employees Prefer Skill Training More Than Educational Grades

Why Employees Prefer Skill Training More Than Educational Grades | Digital-News on Scoop.it today | Scoop.it
Research shows that 82 percent of college graduates believe that their educational degree has helped them in their career. However, 72 percent of employees believe that specialized training to obtain…
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Money: Bad for Ideas

Money: Bad for Ideas | Digital-News on Scoop.it today | Scoop.it
Money motivates. People tend to like it and usually want more of it. However, is it helpful in encouraging and getting innovation? I want ideas; I’ll pay for them. It’s almost crude in it’s app…
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How To Treat Your Inbound Marketing Strategy Like A First Date

How To Treat Your Inbound Marketing Strategy Like A First Date | Digital-News on Scoop.it today | Scoop.it
You remember the first date you ever had with your significant other? For the women out there I’m sure there might have been some nerves, outfit changes, a few butterflies when he got to your door,…
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Kimpton Karma: Good Data Going Full Circle

Kimpton Karma: Good Data Going Full Circle | Digital-News on Scoop.it today | Scoop.it
When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both its customers and itself, we can ca…
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Taking The Right Approach With Your B2B Social Media Marketing

Taking The Right Approach With Your B2B Social Media Marketing | Digital-News on Scoop.it today | Scoop.it
Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you nee…
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The Good and the Bad of Customer Service

The Good and the Bad of Customer Service | Digital-News on Scoop.it today | Scoop.it
Customers today have power, and that power is changing the nature of the customer/company relationship. Growth in the adoption and use of mobile devices and social media means that customers can easi…
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A Hitchhiker’s Guide To A Content Journey

A Hitchhiker’s Guide To A Content Journey | Digital-News on Scoop.it today | Scoop.it
Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing their content strategy.…
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You’ll Never Believe the Strange Science of Click Bait

You’ll Never Believe the Strange Science of Click Bait | Digital-News on Scoop.it today | Scoop.it
Thanks for clicking! You just did something that most businesses now rely on as their first contact with potential customers. This essential interaction, arguably, is what content marketing is all ab…
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2 Crucial Steps to Get mCommerce Done Right

2 Crucial Steps to Get mCommerce Done Right | Digital-News on Scoop.it today | Scoop.it
The mobile market is growing at a faster rate than ever before, with the promise to be the leading digital channel. The PC sales steady decline and social interaction is already conducted mostly from…
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5 Best Practices To Improve Your Sales Funnel

5 Best Practices To Improve Your Sales Funnel | Digital-News on Scoop.it today | Scoop.it
Filling your sales funnel is a 24/7 imperative. Without a steady stream of leads in the pipeline, your sales cycle is inconsistent and unreliable. Optimizing your sales pipeline mitigates the risk of…
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