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Would You Drive A Diesel Lamborghini?

Would You Drive A Diesel Lamborghini? | Digital-News on Scoop.it today | Scoop.it
By the transitive property of Volkswagen Automotive Group, Lamborghini is releasing a diesel in approximately 18 months.
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Social Amplification: 8 Ideas to Crank Up Your Reach

Social Amplification: 8 Ideas to Crank Up Your Reach | Digital-News on Scoop.it today | Scoop.it
At the Social Fresh Conference in Orlando last week, Jay Baer proposed the question above, and he has a point. No one wants to spend time and energy devoted to creating content for social if it never…
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9 Ways to Give Your Infographic a New Life

9 Ways to Give Your Infographic a New Life | Digital-News on Scoop.it today | Scoop.it
There are many ways content marketers can reincarnate an infographic because it shouldn’t just have one life to live. Most marketers say that time is the biggest roadblock to creating high-qual…
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Sales Metrics That Matter

Sales Metrics That Matter | Digital-News on Scoop.it today | Scoop.it
The best sales professionals are constantly looking for help. Winners are honest in their self-assessment of the skills and competencies – or at least as honest as they can be. Only 61% of sales re…
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8 Twitter Tips Every Business Owner Needs To Know

8 Twitter Tips Every Business Owner Needs To Know | Digital-News on Scoop.it today | Scoop.it
Twitter is powerful tool. I almost always recommend that businesses start out with Twitter when it comes to social media. But like anything, Twitter is only powerful if you know how to use it. Over t…
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Getting “Social Proof” With LinkedIn Testimonials

Getting “Social Proof” With LinkedIn Testimonials | Digital-News on Scoop.it today | Scoop.it
One of the best ways to build trust so that you position yourself as an expert (and convert business) is to showcase your testimonials. Social proof is a type of “herd behaviour” and one of Dr. R…
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The Do’s and Don’ts of Social Sponsorships

The Do’s and Don’ts of Social Sponsorships | Digital-News on Scoop.it today | Scoop.it
Social Sponsorships allow brands to partner together to better engage with audiences. They can be accomplished through multiple facets from product placements to banners and video ads to brand-genera…
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Building a More Flexible Business

Running a business is a constant ebb and flow. Nothing stays the same. And while it is difficult to prepare for unexpected situations — like the economy going sour or losing a key employee R…
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Dealing With Ambiguity

Dealing With Ambiguity | Digital-News on Scoop.it today | Scoop.it
Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no rig…
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5 More Things to A/B Test on your Landing Page

5 More Things to A/B Test on your Landing Page | Digital-News on Scoop.it today | Scoop.it
Are you satisfied with how your landing pages are converting traffic? Are you happy with your 8%, and ready to move on to other marketing stuff? Well stop! Increasing our page’s conversion rates (e…
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The Biggest Misconception About Sales & Marketing

The Biggest Misconception About Sales & Marketing | Digital-News on Scoop.it today | Scoop.it
As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over the board. Now, from m…
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4 Steps to a Creating a Successful Selection Committee for Your Recruiting

4 Steps to a Creating a Successful Selection Committee for Your Recruiting | Digital-News on Scoop.it today | Scoop.it
Creating a collaborative recruiting process is essential for any organization looking to fill a vital role. However, as with most things in life, success is not guaranteed. So before you dive into en…
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Best Practices for Selling a Service

Best Practices for Selling a Service | Digital-News on Scoop.it today | Scoop.it
One of the biggest challenges of selling a service is that services can’t be mass-produced in the way that products are. Services are typically tailored to meet the needs of a particular customer. …
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5 Tips for Creating a Stellar Welcome Email Campaign

5 Tips for Creating a Stellar Welcome Email Campaign | Digital-News on Scoop.it today | Scoop.it
A welcome email campaign is one of the best ways to start off on the right foot with a new customer or reader. The best campaigns create compelling stories readers want to tune into. Not every campai…
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LinkedIn Marketing Series: Extending Your LinkedIn Advertising Campaign

LinkedIn Marketing Series:  Extending Your LinkedIn Advertising Campaign | Digital-News on Scoop.it today | Scoop.it
LinkedIn Ads provide a unique ad buying involvement with its own science and discipline. Whether you are looking for buying advertising on impressions or paying for clicks, LinkedIn has evolved into …
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Four Aspects of a Killer Tweet

Four Aspects of a Killer Tweet | Digital-News on Scoop.it today | Scoop.it
On the surface, Twitter appears to be an easy social media platform to learn. People might think that the 140 character limitations means Twitter is easier compared to social media networks like Face…
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The Art of the Long-Form Instagram Caption

The Art of the Long-Form Instagram Caption | Digital-News on Scoop.it today | Scoop.it
A picture’s worth a thousand words, but why stop there? Mastering the art of the long-form caption can help you tap into an Instagram marketing strategy that’s oftentimes ignored. Sure, Instagram…
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Canvas Fingerprinting: Bad for Your Users and Bad for Your Business

Canvas Fingerprinting: Bad for Your Users and Bad for Your Business | Digital-News on Scoop.it today | Scoop.it
A new breed of tracking technology called canvas fingerprinting seeks to replace traditional web browser cookies in a totally invasive, sneaky way. In essence, canvas fingerprinting tells a user’s …
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B2B Marketing with Google+

B2B Marketing with Google+ | Digital-News on Scoop.it today | Scoop.it
Sometimes it can be difficult to choose the right social network for your business. Sadly, you can’t make this choice based solely on the popularity of a network, because each social site attracts …
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5 Organizational Tools for Small Business Owners

5 Organizational Tools for Small Business Owners | Digital-News on Scoop.it today | Scoop.it
Entrepreneurs are always on the move. In fact, perpetual motion seems like a pre-requisite for success in modern startup culture. If youʼre not innovating, youʼre stagnating. Thatʼs why savvy smal…
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Are You Pushing Your Readers Away?

It’s funny how normal people, folks you could easily chat with about almost anything over a coffee or a beer, can sound pompous or nerdy as soon as they start writing for their business. This m…
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4 Ways to Keep Your Customers Looking Forward to Your Emails

4 Ways to Keep Your Customers Looking Forward to Your Emails | Digital-News on Scoop.it today | Scoop.it
In spite of the well-publicized rise of social media marketing, local search campaigns and other new online marketing tools, email marketing remains a powerful arrow in your brand’s digital outreac…
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9 Ways to Develop Credibility on Your Landing Page

9 Ways to Develop Credibility on Your Landing Page | Digital-News on Scoop.it today | Scoop.it
Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? T…
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What Exactly is “Online Hiring?”

What Exactly is “Online Hiring?” | Digital-News on Scoop.it today | Scoop.it
We’ve all heard the phrases “online hiring” and “hiring automation” tossed around in Human Resources conversations.  But what exactly do they mean?  In reality, online hiring means differ…
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The Magic Of Content Marketing – An Interview With Joe Pulizzi

The Magic Of Content Marketing – An Interview With Joe Pulizzi | Digital-News on Scoop.it today | Scoop.it
How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do this on a consistent basis. Joe Pulizzi Founder, Content…
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6 Tips for Getting the Most from Your Content Marketing Strategy

6 Tips for Getting the Most from Your Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Content marketing is the new SEO, so having a great content marketing strategy helps searchers find your content. Sharing content on social networks also improves SEO, builds your reputation, and dri…
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