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Would You Drive A Diesel Lamborghini?

Would You Drive A Diesel Lamborghini? | Digital-News on Scoop.it today | Scoop.it
By the transitive property of Volkswagen Automotive Group, Lamborghini is releasing a diesel in approximately 18 months.
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Productivity – The Topic No One Talks About

Productivity – The Topic No One Talks About | Digital-News on Scoop.it today | Scoop.it
Why aren’t more people talking about productivity? People in marketing talk about analytics, social media, press releases, advertisements. Many executivtes talk about how busy they are. Busy is…
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What To Do When Your Best Customer Says Goodbye

What To Do When Your Best Customer Says Goodbye | Digital-News on Scoop.it today | Scoop.it
Uh Oh. Your best customer just sent you an email or left a voice message saying that they are not happy and are taking their business elsewhere. What do you do next? Before we answer that question, l…
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How to Use Email Marketing as a Strong Branding Tool

How to Use Email Marketing as a Strong Branding Tool | Digital-News on Scoop.it today | Scoop.it
What do your emails say about you and your business? Email marketing, when done correctly, is a strong branding tool that will drive traffic to your website, raise overall brand awareness, educate an…
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Officevibe And BambooHR Team Up To Discuss Happiness At Work

Officevibe And BambooHR Team Up To Discuss Happiness At Work | Digital-News on Scoop.it today | Scoop.it
Happiness at work. It’s one of those things that people consider to be a myth at times. We recently spoke to BambooHR, a forward-thinking company in the HR Tech sector that wants to help create a b…
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Transformation Through Strategy and Innovation

Transformation Through Strategy and Innovation | Digital-News on Scoop.it today | Scoop.it
One of the most frequently asked questions we get from clients is how we can help them transform their organization to become more innovative and create a culture of continuous innovation that enable…
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Why I Shy Away from the Term ‘Content Marketing’

Why I Shy Away from the Term ‘Content Marketing’ | Digital-News on Scoop.it today | Scoop.it
I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless. It’s a common term among …
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Six Tips To Give You Confidence During Your Next Job Interview

Six Tips To Give You Confidence During Your Next Job Interview | Digital-News on Scoop.it today | Scoop.it
Those of us with jobs and careers at the moment can all still vividly remember a time when we were nervously sitting outside an important-looking office waiting for an emotionless secretary to buzz u…
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The Secret Ingredients in Every Successful Company

The Secret Ingredients in Every Successful Company | Digital-News on Scoop.it today | Scoop.it
Founders of successful companies are often asked the secret to their success. Their answers are dependent upon the individual’s area of expertise. Those with a marketing background credit explain h…
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Stop Sending Automated Emails That Sound…Well, Automated

Stop Sending Automated Emails That Sound…Well, Automated | Digital-News on Scoop.it today | Scoop.it
Email marketing platforms such as Mailchimp and Aweber are great tools that make your email marketing a breeze. They allow you to collect subscribers, build lists, send email effortlessly, and then a…
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How to Fire a Customer in the Age of Social Media

How to Fire a Customer in the Age of Social Media | Digital-News on Scoop.it today | Scoop.it
Let’s face it, everyone at one time or another has wished that they could tell that pain in the rear customer to go fly the proverbial kite! I’m talking about that customer that is never happy, n…
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Flow & Gamification: A Misunderstanding

Flow & Gamification: A Misunderstanding | Digital-News on Scoop.it today | Scoop.it
Flow. A popular concept in gamification, goodness knows I have spoken about it often enough – just last week in fact. It was that article that actually made me realise that there is a distinct misu…
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Marketing to Be a Distinctive Business

Marketing to Be a Distinctive Business | Digital-News on Scoop.it today | Scoop.it
Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution – the oasis in a desert of clutter that inspi…
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10 Examples of Great Content Marketing

10 Examples of Great Content Marketing | Digital-News on Scoop.it today | Scoop.it
Content marketing is probably one of the most Googled terms for marketers, and with 93% of organizations doing everything they can to produce awesome content, it’s here to stay. But how can you be …
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Bad Accounting Leads? Get Ready for the Next Batch

Bad Accounting Leads? Get Ready for the Next Batch | Digital-News on Scoop.it today | Scoop.it
Sometimes the best B2B marketing campaigns end up going downhill. Despite promising starts, you just didn’t as many accounting leads as you expected. It’s like what’s happening in Brazil right …
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5 Kick-Ass Ways to Build Your PPC Keyword List

5 Kick-Ass Ways to Build Your PPC Keyword List | Digital-News on Scoop.it today | Scoop.it
Here’s a totally random trivia. 1) How long did it take to compose? 2) How many people were involved? Answer: 1) Four 2) TWO months (When I read that, I finally understood why this guy had this fac…
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Long-term B2B Marketing Must Adapt Early to Growth Pains

Long-term B2B Marketing Must Adapt Early to Growth Pains | Digital-News on Scoop.it today | Scoop.it
Anyone who’s ever dreamed of making a business bigger than what it currently is shouldn’t underestimate the scale. It’s like growing your own mean, little alien. Eventually, it’ll have to sta…
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7 Best Practices for Web Form Design

7 Best Practices for Web Form Design | Digital-News on Scoop.it today | Scoop.it
Are you getting the conversion rates you want from the forms on your website? If not, keep reading as I will be outlining some great ways to improve your forms. Creating a great web form is easy R…
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Elementary Sales Planning: Prioritization Matters For Sales Reps

Elementary Sales Planning: Prioritization Matters For Sales Reps | Digital-News on Scoop.it today | Scoop.it
Our last few posts have discussed the science of sales enablement for sales reps, outlining and introducing the main variables involved: sales planning, preparing and engaging. So far, we’ve broken…
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One Does Not Simply Walk Into Customer Loyalty

One Does Not Simply Walk Into Customer Loyalty | Digital-News on Scoop.it today | Scoop.it
According to the latest COLLOQUY Loyalty Census, the average number of loyalty program memberships per U.S. household stands at 21.9, yet less than ten of those memberships are active ones, and this …
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The Key Ingredients to B2B Online Lead Generation

The Key Ingredients to B2B Online Lead Generation | Digital-News on Scoop.it today | Scoop.it
Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step is to convert unknown visitors into leads through effective lead generation…
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Should You Use Pop-Ups?

Should You Use Pop-Ups? | Digital-News on Scoop.it today | Scoop.it
Pop-ups! What do you think? Are they annoying? Infuriating? Frustrating? Probably. But do they work? The answer to that, I’m afraid, is an emphatic yes. This comprehensive article will dive straigh…
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The Bystander Effect: Why Companies Fail to Change

The Bystander Effect: Why Companies Fail to Change | Digital-News on Scoop.it today | Scoop.it
Almost all of us have worked for a company at some point in our careers that just couldn’t seem to get out of its own way. The ideas were right, the talent was strong, but the execution just wasn�…
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Lead Generation Tips – Old Rivalries Really do Make Great Material

Lead Generation Tips – Old Rivalries Really do Make Great Material | Digital-News on Scoop.it today | Scoop.it
Of all the times I decided to watch an actual, live, World Cup match it had to be the one between France and Germany. Given my habitual penchant for seeing stereotypes, I had to really hold myself ba…
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How To Prepare For An Informal Interview

How To Prepare For An Informal Interview | Digital-News on Scoop.it today | Scoop.it
It’s becoming more and more common for interviewers to try and calm your pre interview nerves by calling it an ‘informal interview’ – but what these lovely employers don’t understand is tha…
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How Not To Suck At Inbound Marketing Services

How Not To Suck At Inbound Marketing Services | Digital-News on Scoop.it today | Scoop.it
You’re not going to be awesome at something the first time you try it; unless you’re incredibly lucky or just plain naturally talented. Unfortunately the same goes for inbound marketing. Very few…
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