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Pros and Cons of Social Media Automation

Pros and Cons of Social Media Automation | Digital-News on Scoop.it today | Scoop.it
What are the pros and cons of social media automation? Does it violate the spirit of social networks, or is it a fact of life?

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The Top 15 Social Media Mistakes To Avoid

The Top 15 Social Media Mistakes To Avoid | Digital-News on Scoop.it today | Scoop.it
Right now, more than 90 percent of businesses use social media. But, simply opening an account or sending out some tweets is not enough to make social media platforms a viable and profitable part of …
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During a Crisis, Use One Hashtag to Unify All Tweets

During a Crisis, Use One Hashtag to Unify All Tweets | Digital-News on Scoop.it today | Scoop.it
#AllForOneAndOneForAll Twitter hashtags are powerful tools in crisis communications.  When used correctly, hashtags, unify all communications during a crisis and position a company as the true sourc…
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It’s NOT Over When It’s Over

It’s NOT Over When It’s Over | Digital-News on Scoop.it today | Scoop.it
If you listen very carefully chances are you’ll hear the sound of a company executive letting out his or her breath after a crisis.  That rush of air is coming from someone saying to themselves (a…
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Drugs, JetBlue and a Very Battered Reputation

Drugs,  JetBlue and a Very Battered Reputation | Digital-News on Scoop.it today | Scoop.it
Your employees ARE your company to most of your customers.  They are your brand ambassadors.  They represent your brand every day and when they behave badly they undo every marketing dollar you spe…
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What Do The New LinkedIn Mobile Profiles Mean For You?

What Do The New LinkedIn Mobile Profiles Mean For You? | Digital-News on Scoop.it today | Scoop.it
LinkedIn mobile just revamped their profile system and it looks gorgeous. Aside from being visually appealing, this new mobile profile format places all of your important information right at the top…
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Still Yearning for Your Organic Search Keywords that Disappeared Last Year? Here’s How to Find Them (Deep Technical Expertise Not Required).

Still Yearning for Your Organic Search Keywords that Disappeared Last Year? Here’s How to Find Them (Deep Technical Expertise Not Required). | Digital-News on Scoop.it today | Scoop.it
September 23, 2013 was not a good day for those of us who toil in building digital presence. While there had been a steady rise in “not provided” [keywords] for some time, that was the day that G…
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truTV’s ‘The Carbonaro Effect’ Season Finale Shows Behind-the-Scenes Moments

truTV’s ‘The Carbonaro Effect’ Season Finale Shows Behind-the-Scenes Moments | Digital-News on Scoop.it today | Scoop.it
Making adorable animals appear out of no where, destroying and then restoring seemingly priceless works of art and making a car disappear. These are just a few of the magic tricks to happen to unsusp…
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Don’t Lose Sleep Over Your 24/7 Social Media Strategy

Don’t Lose Sleep Over Your 24/7 Social Media Strategy | Digital-News on Scoop.it today | Scoop.it
If the Internet never sleeps, then why should your social media strategy? Scrolling through your Twitter feed at noon on a Monday, you see tweets posting by the second. There are countless media outl…
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How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic] | Digital-News on Scoop.it today | Scoop.it
When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just compet…
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5 Ways to Drastically Increase Your Blog Sidebar Conversion Rate

5 Ways to Drastically Increase Your Blog Sidebar Conversion Rate | Digital-News on Scoop.it today | Scoop.it
What is the main purpose of your blog sidebar? Would you like to increase your blog sidebar conversion rate? The blog sidebar is a wonderful component. It can be used to generate leads, get social me…
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5 Reasons Why Non-Profits Reject Social Business

5 Reasons Why Non-Profits Reject Social Business | Digital-News on Scoop.it today | Scoop.it
Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair…
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‘Batkid Begins’: New Documentary Shows Miles Scott’s Journey (Video)

‘Batkid Begins’: New Documentary Shows Miles Scott’s Journey (Video) | Digital-News on Scoop.it today | Scoop.it
Na, na, na, na, na, na, na, na, na, na, na, na, na, na, na, na, Batkid! Batkid’s back in a new documentary all about his life. “Batkid Returns” documents the life of Miles Scott, 5-…
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5 LinkedIn Mistakes That Are Costing You Money

5 LinkedIn Mistakes That Are Costing You Money | Digital-News on Scoop.it today | Scoop.it
How an unpolished LinkedIn profile can hurt your bottom line. You may be thinking, how is my LinkedIn profile losing me money? If you’re not proactively using the biggest online business network in…
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Live First. Post Later.

Live First. Post Later. | Digital-News on Scoop.it today | Scoop.it
This past weekend I was at a concert in Vegas for my birthday. It was a tour opener for the bands Nine Inch Nails and Soundgarden, each iconic bands in their own rock genres. I’ve seen Nine Inch Na…
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Twitter Retargeting Strategy for Online Retailers

Twitter Retargeting Strategy for Online Retailers | Digital-News on Scoop.it today | Scoop.it
If you have an online store, you know it’s difficult to bring back visitors to your website. With 67% of shoppers abandoning their shopping carts, retailers need to be creative and constantly remin…
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LinkedIn Becomes A Professional Content Channel

LinkedIn Becomes A Professional Content Channel | Digital-News on Scoop.it today | Scoop.it
In June LinkedIn published their 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the US were consuming content. We take a look at the r…
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2 SEO Tools I Can’t Live Without

2 SEO Tools I Can’t Live Without | Digital-News on Scoop.it today | Scoop.it
There are a stupid amount of SEO tools available for use.  It’s near impossible to find “that one tool” that will be a game changer.  However, there are many great tools out there…
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The Tiny House Movement [Infographic]

The Tiny House Movement [Infographic] | Digital-News on Scoop.it today | Scoop.it
Homes in America are getting bigger, with higher ceilings and fewer occupants.  This means more people are spending a higher percentage of their incomes buying and maintaining larger homes.  Those …
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Is Pinterest The Right Platform For My Business?

Is Pinterest The Right Platform For My Business? | Digital-News on Scoop.it today | Scoop.it
If you decide it is, follow these helpful tips to make the best use of Pinterest. Pinterest is quickly becoming the new “google” for anyone looking for anything the internet has to offer. This po…
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7 Tips to Grow Your Reputation Using Linkedin

7 Tips to Grow Your Reputation Using Linkedin | Digital-News on Scoop.it today | Scoop.it
Building reputation is important to any business or individual. For the business, it makes the brand becoming more well-liked and demanded by the consumers. For the individual, reputation increases o…
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All You Need Is Fun: How To Gamify Your Business [Infographic]

All You Need Is Fun: How To Gamify Your Business [Infographic] | Digital-News on Scoop.it today | Scoop.it
It’s not hard to see that people love games- just check out your Facebook feed and see how many Candy Crush invitations you’ve received. But games aren’t just for fun, they can also help boost …
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Instagram: Fastest Growing Social Network. 4 Brands Riding the Wave.

Instagram: Fastest Growing Social Network. 4 Brands Riding the Wave. | Digital-News on Scoop.it today | Scoop.it
In the world of digital marketing, size isn’t everything. Momentum is. While Instagram might not be the biggest or the most trafficked social media site (though a #7 global slot isn’t bad), it i…
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Google Local Search Algorithm Update: A Pigeon for Local Businesses

Google Local Search Algorithm Update: A Pigeon for Local Businesses | Digital-News on Scoop.it today | Scoop.it
Google released an update to their Local Search Algorithm last week. Search Engine Land coined this update “Pigeon” and noted that this update is expected to have a significant impact on local bu…
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Multilingual SEO and Google’s Panda 4.0: Has Anything Changed?

Multilingual SEO and Google’s Panda 4.0: Has Anything Changed? | Digital-News on Scoop.it today | Scoop.it
“Google’s New Update Has Stripped eBay of 80% of its Best Search Listings.” Headlines like this are enough to make any website manager, online marketer and even CEO stop in his or her tracks. W…
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Twitter Validation Services are for True Twits

Twitter Validation Services are for True Twits | Digital-News on Scoop.it today | Scoop.it
The best way to describe Twitter is like a “water cooler”. It’s an ongoing stream of conversations (sometimes one-sided) that are updated real-time and are limited to “short bursts” in unde…
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