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Above The Clouds Photography

Above The Clouds Photography | Digital-News on Scoop.it today | Scoop.it

Thanks to @zahara for this recommendation, great pictures!


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The journey of a sole founder: Meet experience curator Nina Storm...

The journey of a sole founder: Meet experience curator Nina Storm... | Digital-News on Scoop.it today | Scoop.it
For this edition of Member Spotlight, a series where we showcase the entrepreneurs of emerging companies, we chatted with Nina Storm to hear how she overcomes the struggles of a sole founder and why she embraces challenges.
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The “New Economy” Customer - New Media and Marketing

The “New Economy” Customer - New Media and Marketing | Digital-News on Scoop.it today | Scoop.it
The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their …
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Economics of Emotions: The Vital Role They Play In Business

Economics of Emotions: The Vital Role They Play In Business | Digital-News on Scoop.it today | Scoop.it
Let me illustrate a problem that many small businesses can relate to. When we were just starting...
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Find the Perfect Blog Post Length: 3 Questions to Ask - Brandpoint.com

Find the Perfect Blog Post Length: 3 Questions to Ask - Brandpoint.com | Digital-News on Scoop.it today | Scoop.it
There's a lot of myths surround blog post length. Does it matter? Does it not? We have three questions you should consider before taking a side.
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What a Business Owner Can Learn from Gamification Techniques

What a Business Owner Can Learn from Gamification Techniques | Digital-News on Scoop.it today | Scoop.it
What helps build a brand? Loyal customers who keep coming back, who they let their devotion be known. But it’s hard when, especially given the nature of the Internet, to find those kinds of custome…
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Developing A Marketing Event Capability Model

Developing A Marketing Event Capability Model | Digital-News on Scoop.it today | Scoop.it
It’s budget season and for many marketers, a big portion of the budget is spent on events. For many marketing organizations, events are a key tactic for building awareness and for generating leads.…
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9 of the Most Interesting Holiday Shopping Data Points From NRF

9 of the Most Interesting Holiday Shopping Data Points From NRF | Digital-News on Scoop.it today | Scoop.it
Today is October 16, which means, if you’re paying attention, more than 40 percent of consumers have begun their holiday shopping. That might mean it’s too late to put a full-on strategy into pla…
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6 Takeaways About The Future Of Content Marketing

6 Takeaways About The Future Of Content Marketing | Digital-News on Scoop.it today | Scoop.it
We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses c…
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Why Marketing Evolution Is Failing In The C-Suite

Why Marketing Evolution Is Failing In The C-Suite | Digital-News on Scoop.it today | Scoop.it
You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully consi…
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A Step-by-Step Guide to Year-End Giving [Infographic]

A Step-by-Step Guide to Year-End Giving [Infographic] | Digital-News on Scoop.it today | Scoop.it
Did you know that 50% of nonprofits receive a majority of their annual donations from October through December? It’s true, and it’s why you need to take your year-end fundraising campaigns seriou…
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How Does the Buying Process Affect Qualified Lead Generation?

How Does the Buying Process Affect Qualified Lead Generation? | Digital-News on Scoop.it today | Scoop.it
The buying process is typically broken up into five stages: problem awareness, research, evaluation/consideration, purchasing decision/intent and finally, evaluation after the purchase to determine i…
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Supporting Customers Through Your Business Website (It’s Easier Than You Think)

Supporting Customers Through Your Business Website (It’s Easier Than You Think) | Digital-News on Scoop.it today | Scoop.it
Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical support representative, a …
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How to Be a Ridiculously Successful Customer Service Employee

How to Be a Ridiculously Successful Customer Service Employee | Digital-News on Scoop.it today | Scoop.it
My first ever customer service job was working at McDonalds when I was 13 years old. My most recent customer service position began in 2007 when I was working in a contact centre answering 100 calls/…
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7 reasons why your small business should consider outsourcing –...

7 reasons why your small business should consider outsourcing –... | Digital-News on Scoop.it today | Scoop.it
The days when only big companies outsourced business operations are long gone. Today, small business outsourcing is an option for entrepreneurs and business owners to reap significant financial and other benefits as well. Here are key advantages to outsourcing worth considering for your small...
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What Google Inbox Means for Small Business Marketing | Constant Contact Blogs

What Google Inbox Means for Small Business Marketing | Constant Contact Blogs | Digital-News on Scoop.it today | Scoop.it
You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for G
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Moving Beyond the Like with Google Analytics - AllFacebook

Moving Beyond the Like with Google Analytics - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
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Inbound Marketing Works: Real Results From Real Clients

Inbound Marketing Works: Real Results From Real Clients | Digital-News on Scoop.it today | Scoop.it
Inbound marketing works differently for different companies. We share real results from real clients. Get a never-seen view of an inbound program.
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B2B’s Problem With Pay-Per-Click: Three Things You Need To Know

B2B’s Problem With Pay-Per-Click: Three Things You Need To Know | Digital-News on Scoop.it today | Scoop.it
I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is alw…
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The Innovators Behind the Shifting Entertainment Space

The Innovators Behind the Shifting Entertainment Space | Digital-News on Scoop.it today | Scoop.it
The International Consumer Electronics Show (CES) is fast approaching, marking over 45 years of innovations and breakthroughs in the technology field. Since the first CES took place in 1967, some of …
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Word of Mouth Starts by Owning Your Contacts

Word of Mouth Starts by Owning Your Contacts | Digital-News on Scoop.it today | Scoop.it
Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database? W…
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Explaining Effective Applicant Communication To Decision Makers

Explaining Effective Applicant Communication To Decision Makers | Digital-News on Scoop.it today | Scoop.it
There’s no denying searching for jobs can be a lengthy process, so when job seekers find a job they feel is a good fit, they get hopeful. They send in their application materials and eagerly await …
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6 Ways to Keep it Real for Everyone: Diversity In Experience Planning

6 Ways to Keep it Real for Everyone: Diversity In Experience Planning | Digital-News on Scoop.it today | Scoop.it
Considering how process-focused experience planning can be, it’s not terribly surprising to realize how diversity is often overlooked as a key ingredient in successful customer experience strategie…
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How Your Online T-shirt Business Can Benefit From Co-Marketing

How Your Online T-shirt Business Can Benefit From Co-Marketing | Digital-News on Scoop.it today | Scoop.it
You believe you have a talent and an eye for making appealing t-shirts, and could find some success selling them, which has led you to launch a website to do just that. Now what? You’re a t-shirt d…
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Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas

Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas | Digital-News on Scoop.it today | Scoop.it
OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of…
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A River (of Data) Runs Through It

A River (of Data) Runs Through It | Digital-News on Scoop.it today | Scoop.it
If you want to rise to the top, you need to permit your data to flow freely into the customer experience. So say marketing leaders at some of the world’s most successful brands like Procter & G…
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