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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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How Legos inspire Smart Cities - SiliconANGLE

How Legos inspire Smart Cities - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
This week’s Smart City roundup features a report on the progress of smart cities, an...
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Here's The Technology Of The Future That Could Crush Elon Musk's Dreams

Here's The Technology Of The Future That Could Crush Elon Musk's Dreams | Digital-News on Scoop.it today | Scoop.it
Get to know fuel cells.
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Microsoft CEO Is Betting On A New Product You've Probably Never Heard Of: Delve

Microsoft CEO Is Betting On A New Product You've Probably Never Heard Of: Delve | Digital-News on Scoop.it today | Scoop.it
Delve, previously code-named Oslo, is Microsoft's version of Google search and the company has been working on it for years.
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DOD acquisition reform focused on people, not processes -- FCW

DOD acquisition reform focused on people, not processes -- FCW | Digital-News on Scoop.it today | Scoop.it
Undersecretary Frank Kendall sees cultural change taking root among the Pentagon's 150,000-strong acquisition workforce.
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Kickstarter to FCC: We Support an Open Internet - Crowdfund Insider

Kickstarter to FCC: We Support an Open Internet - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
Destroying Net Neutrality has implications far beyond Kickstarter. Yancey Strickler, CEO of crowdfunding giant Kickstarter, has posted today affirming thei
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Millennials banish boredom with Twitter - Marketing Pilgrim - Internet News and Opinion

Millennials banish boredom with Twitter - Marketing Pilgrim - Internet News and Opinion | Digital-News on Scoop.it today | Scoop.it
Millennials are a tricky group. They fall between age 18 and 34. On the younger side, they’re...
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Why You Should Pay for Discovery

Why You Should Pay for Discovery | Digital-News on Scoop.it today | Scoop.it
In every web development project, at some point, the designer and the developer disappear into their offices for a period of time and come out with some finished work. During that time, they are creating universes for their client, building web pages out of lines of code and pixels, tailoring everything to the needs of the organization that site will represent.
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7 Ways to Be a Kicka** Blogger

7 Ways to Be a Kicka** Blogger | Digital-News on Scoop.it today | Scoop.it
Kick-ass bloggers are clear on their expertise, niche, and passion. They don’t panic and lie awake at night trying to figure out their niche. They know they are the sum of all their experiences. They look at their professional and personal journeys and know what instinctively feels right. Lack of passion leads to lack of clarity.
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Tesla's Elon Musk Donates $1M to Help Build a Nikola Tesla Museum

Tesla's Elon Musk Donates $1M to Help Build a Nikola Tesla Museum | Digital-News on Scoop.it today | Scoop.it
Matthew Inman, the artist behind the Internet-awesome comic The Oatmeal, has been quite vocal about his love for legendary inventor Nicola Tesla. So much so, in fact, that he crowdfunded... Keep reading →
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Daily Search Forum Recap: July 10, 2014

Daily Search Forum Recap: July 10, 2014 | Digital-News on Scoop.it today | Scoop.it
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:

Google Updates Qua
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3 Ways To Stop Wasting Other People’s Time

3 Ways To Stop Wasting Other People’s Time | Digital-News on Scoop.it today | Scoop.it
Here are three tips to make sure you're never guilty of wasting anyone else's time.
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Learn What It Takes For Mark Cuban To Invest In Your Company – The Procurify Way

Learn What It Takes For Mark Cuban To Invest In Your Company – The Procurify Way | Digital-News on Scoop.it today | Scoop.it
Can you imagine how many startup business ideas Mark Cuban must get pitched on the daily? It must take an insider connection or an insanely brilliant, new concept to win his interest, right? Wrong. This is how you impress a billionaire entrepreneur...
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The Public Sector And The Internet Of Everything - CloudTweaks.com

The Public Sector And The Internet Of Everything - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
An army of app developers that the city’s public service has engaged to capitalize on the ever-growing usefulness of the Internet of Everything
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Ikea Gets Into Your Dreams With Trippy, Shakespearean New Ad

Ikea Gets Into Your Dreams With Trippy, Shakespearean New Ad | Digital-News on Scoop.it today | Scoop.it
Falling, falling, falling, right into a brand new Ikea bed.
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A British Author Turned Down A Lifetime Achievement Award For His Writing Because It Was Sponsored By Amazon

A British Author Turned Down A Lifetime Achievement Award For His Writing Because It Was Sponsored By Amazon | Digital-News on Scoop.it today | Scoop.it
Children's author Allan Ahlberg turned down a lifetime achievement award sponsored by Amazon.
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Clockwise Podcast 44: Big watches, Aereo, mullets and extras

Clockwise Podcast 44: Big watches, Aereo, mullets and extras | Digital-News on Scoop.it today | Scoop.it
On our first birthday we celebrate by talking about wearables being too big, pondering the technology mullets of tomorrow, measuring the worth of video extras, and pouring one out for Aereo. With Chris Breen and Flo Ion.
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Google and the Serbian Crown: A Case for Universal Data Governance

Google and the Serbian Crown: A Case for Universal Data Governance | Digital-News on Scoop.it today | Scoop.it
The rise of Big Data, mobile data and the Internet of Things all make data governance and data quality more challenging.
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8 Tips for Staying Healthy in an Open Office

Working in close quarters without walls can result in more than ease of collaboration. Here's how to ward off the sharing of germs and infections.
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The analytical power of IDOL OnDemand | #HPdiscover - SiliconANGLE

The analytical power of IDOL OnDemand | #HPdiscover - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
With the introduction of Big Data analytics, companies now have the power to determine changes...
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Which Came First? The Relationship or the Business?

Which Came First? The Relationship or the Business? | Digital-News on Scoop.it today | Scoop.it
So how might one establish a relationship before talking business? Give away some advice for free, share resources, start conversations and don’t be all about yourself, your company and the cash. Respect the fact that people have more options now than ever before and be a resource for those in need instead of trying to hard-sell those in need.
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FTC Files Suit Against Amazon Over In-App Purchases

FTC Files Suit Against Amazon Over In-App Purchases | Digital-News on Scoop.it today | Scoop.it
The Federal Trade Commission (FTC) has filed a lawsuit against online retailer Amazon claiming the company charged parents millions of dollars in unauthorized in-app purchases. The FTC is seeking court ordered... Keep reading →
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Amazon Goes After Box, Dropbox And Huddle, Launches Zocalo For Secure Enterprise Storage | TechCrunch

Amazon Goes After Box, Dropbox And Huddle, Launches Zocalo For Secure Enterprise Storage | TechCrunch | Digital-News on Scoop.it today | Scoop.it
E-Commerce giant Amazon has made huge competitive inroads into the cloud services market with Amazon Web Services, and today it's adding another feature that..
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Business Insider Is Now Hiring Paid Fall Interns

Business Insider Is Now Hiring Paid Fall Interns | Digital-News on Scoop.it today | Scoop.it
Business Insider is hiring paid editorial interns for fall 2014.
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Want To Change Your Habits? Change Your Password

Want To Change Your Habits? Change Your Password | Digital-News on Scoop.it today | Scoop.it
Your password can change your life.
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The Intersection of Gaming and Digital Marketing [Infographic] - SocialTimes

The Intersection of Gaming and Digital Marketing [Infographic] - SocialTimes | Digital-News on Scoop.it today | Scoop.it
Gaming and digital marketing are both rapidly growing industries.
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