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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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Marketing agency hits town with consumer-engagement platform - BusinessDay

Marketing agency hits town with consumer-engagement platform - BusinessDay | Digital-News on Scoop.it today | Scoop.it
Marketing agency hits town with consumer-engagement platform BusinessDay Brands and their consumers can now interact at different levels of engagement as Towncriers Limited, an experiential marketing communication agency based in Lagos, has...
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Japan Cautiously Re-Emerges as Land of Luxury - Wall Street Journal (blog)

Japan Cautiously Re-Emerges as Land of Luxury - Wall Street Journal (blog) | Digital-News on Scoop.it today | Scoop.it
Wall Street Journal (blog) Japan Cautiously Re-Emerges as Land of Luxury Wall Street Journal (blog) A previous sales tax increase in 1997 delivered a blow to consumer psychology and combined with the Asian financial crisis that year to push Japan...
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6 Tips To Expand Your Blog Audience - Business 2 Community (blog)

6 Tips To Expand Your Blog Audience - Business 2 Community (blog) | Digital-News on Scoop.it today | Scoop.it
Business 2 Community (blog)
6 Tips To Expand Your Blog Audience
Business 2 Community (blog)
Second, they can expand your blog reach through prime SEO. You need to ... on Instagram.
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Six More Places to Spend your Precious Bitcoins - CoinTelegraph

Six More Places to Spend your Precious Bitcoins - CoinTelegraph | Digital-News on Scoop.it today | Scoop.it
CoinTelegraph
Six More Places to Spend your Precious Bitcoins
CoinTelegraph
While some businesses can't seem to understand Bitcoin, more and more merchants are starting to accept it.
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CBP Promotes Richelle Abiang to Marketing ... - Urban Oahu

CBP Promotes Richelle Abiang to Marketing ... - Urban Oahu | Digital-News on Scoop.it today | Scoop.it
CBP Promotes Richelle Abiang to Marketing ...
Urban Oahu
Honolulu – Coldwell Banker Pacific Properties (CBP) is pleased to announce that Richelle Abiang has been promoted to marketing manager and Charity Shaffer to digital marketing manager.
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LG G3 vs Nexus 5: Android L Update 4.5/5.0 “Lollipop” Preview Build - AndroidOrigin

LG G3 vs Nexus 5: Android L Update 4.5/5.0 “Lollipop” Preview Build - AndroidOrigin | Digital-News on Scoop.it today | Scoop.it
AndroidOrigin LG G3 vs Nexus 5: Android L Update 4.5/5.0 “Lollipop” Preview Build AndroidOrigin LG G3 vs Nexus 5: Android L Update 4.5/5.0 Lollipop Preview Build Nexus With the Android L Developer preview being live for a while now, it's not...
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Judge says government can access everything in a Gmail account — privacy ... - VentureBeat

Judge says government can access everything in a Gmail account — privacy ... - VentureBeat | Digital-News on Scoop.it today | Scoop.it
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Judge says government can access everything in a Gmail account — privacy ...
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At least that's what the latest court order from a judge in New York says.
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Dr. Nic Lucas Launches SalesVamp to Generate Sales Based on the ... - Baystreet.ca

Dr. Nic Lucas Launches SalesVamp to Generate Sales Based on the ... - Baystreet.ca | Digital-News on Scoop.it today | Scoop.it
Dr. Nic Lucas Launches SalesVamp to Generate Sales Based on the ...
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Leveraging Dr.
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Which Chronic Diseases Have The Most iPad Apps? - Medical Device and Diagnostics Industry

Which Chronic Diseases Have The Most iPad Apps? - Medical Device and Diagnostics Industry | Digital-News on Scoop.it today | Scoop.it
Which Chronic Diseases Have The Most iPad Apps?
Medical Device and Diagnostics Industry
This infographic is a bit dated - created in April last year - but the data is still interesting. Jeff Greene, senior ...
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Colorado SBDC & SBTC to offer businesses discounted technology and support ... - Fort Morgan Times

Colorado SBDC & SBTC to offer businesses discounted technology and support ... - Fort Morgan Times | Digital-News on Scoop.it today | Scoop.it
Colorado SBDC & SBTC to offer businesses discounted technology and support ...
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Should Search Marketers Pay Attention to Growth Hacking? - WordStream (blog)

Should Search Marketers Pay Attention to Growth Hacking? - WordStream (blog) | Digital-News on Scoop.it today | Scoop.it
WordStream (blog)
Should Search Marketers Pay Attention to Growth Hacking?
WordStream (blog)
While it might not be readily apparent on the surface, growth hackers and search marketers share a lot of the same DNA.
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The IRS is sending out documents full of private Social Security numbers - Vox

The IRS is sending out documents full of private Social Security numbers - Vox | Digital-News on Scoop.it today | Scoop.it
The IRS is sending out documents full of private Social Security numbers
Vox
The problems at the IRS are a microcosm of the federal government more generally.
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Good Technology Announces New Enterprise Mobility Suites - Scoop.co.nz (press release)

Good Technology Announces New Enterprise Mobility Suites - Scoop.co.nz (press release) | Digital-News on Scoop.it today | Scoop.it
Good Technology Announces New Enterprise Mobility Suites Scoop.co.nz (press release) Auckland, New Zealand – July 22, 2014 – Good Technology™, the leader in secure mobility, today announced four new enterprise mobility management (EMM) suites that...
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Aginity and Covalent Marketing Present Webinar for Healthcare Marketers ... - SYS-CON Media (press release)

Aginity and Covalent Marketing Present Webinar for Healthcare Marketers ... - SYS-CON Media (press release) | Digital-News on Scoop.it today | Scoop.it
Aginity and Covalent Marketing Present Webinar for Healthcare Marketers ...
SYS-CON Media (press release)
The Affordable Care Act has made customer insights more important than ever for healthcare payers.
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Digital marketing firm MediaMath leases space at WTC 4 - The Star-Ledger

Digital marketing firm MediaMath leases space at WTC 4 - The Star-Ledger | Digital-News on Scoop.it today | Scoop.it
Real Estate Weekly Digital marketing firm MediaMath leases space at WTC 4 The Star-Ledger NEW YORK — A digital marking firm has leased 106,000 square feet at World Trade Center 4, the building's developer said today, making the firm the office...
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Smart goggles let helicopter pilots see through fog - New Scientist

Smart goggles let helicopter pilots see through fog - New Scientist | Digital-News on Scoop.it today | Scoop.it
Smart goggles let helicopter pilots see through fog
New Scientist
If you would like to reuse any content from New Scientist, either in print or online, please contact the syndication department first for permission.
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Facebook's Lemonade: Why We Should Take a Second Look at the User ... - Wired

Facebook's Lemonade: Why We Should Take a Second Look at the User ... - Wired | Digital-News on Scoop.it today | Scoop.it
Wired
Facebook's Lemonade: Why We Should Take a Second Look at the User ...
Wired
It covers your ass, but it's also the ethical choice. Really, any time someone is manipulated, they should be told so.
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Google Glass: Paramedics' next tool - Chicago Tribune

Google Glass: Paramedics' next tool - Chicago Tribune | Digital-News on Scoop.it today | Scoop.it
Google Glass: Paramedics' next tool Chicago Tribune The company has acquired two pairs of Google Glass installed with software and connected to the Internet, allowing paramedics to transmit live video and audio from an ambulance to a doctor in an...
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The New Reality of Marketing and Selling to the B2B Buyer - MarketingProfs.com (subscription)

The New Reality of Marketing and Selling to the B2B Buyer - MarketingProfs.com (subscription) | Digital-News on Scoop.it today | Scoop.it
The New Reality of Marketing and Selling to the B2B Buyer
MarketingProfs.com (subscription)
The B2B buying cycle has drastically changed in recent years.
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5 Tips For Creating Sequenced Ad Campaigns on Facebook [Infographic] - Business 2 Community

5 Tips For Creating Sequenced Ad Campaigns on Facebook [Infographic] - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 Community 5 Tips For Creating Sequenced Ad Campaigns on Facebook [Infographic] Business 2 Community While producing a successful Facebook drip campaign requires notable time, creative input and strategic planning, the payoff can be worth...
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Kim Blair: Is customer service dying or being revived? - Pensacola News Journal

Kim Blair: Is customer service dying or being revived? - Pensacola News Journal | Digital-News on Scoop.it today | Scoop.it
Kim Blair: Is customer service dying or being revived?
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How to Drive Audience Engagement via E-mail - Business 2 Community

How to Drive Audience Engagement via E-mail - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Business 2 Community How to Drive Audience Engagement via E-mail Business 2 Community How to Drive Audience Engagement via E mail image Email Marketing 1024x681 The growing importance of effective e-mail marketing tactics remains one of the major...
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8 formulas to get you Tweeting - LifeHealthPro

8 formulas to get you Tweeting - LifeHealthPro | Digital-News on Scoop.it today | Scoop.it
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8 formulas to get you Tweeting
LifeHealthPro
Lynette Gil is the Associate Digital Content Editor of LifeHealthPro.com.
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What To Do When Nobody's Reading Your Content - Business 2 Community

What To Do When Nobody's Reading Your Content - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
What To Do When Nobody's Reading Your Content Business 2 Community If you're looking over your analytic reports and you find that all that content you slaved over is failing to win the attention of readers, then—if the average person hits the page...
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13 Tips for Improving Your PR Pitch to Editors and Journalists - Small Business Trends

13 Tips for Improving Your PR Pitch to Editors and Journalists - Small Business Trends | Digital-News on Scoop.it today | Scoop.it
Small Business Trends 13 Tips for Improving Your PR Pitch to Editors and Journalists Small Business Trends Channels such as Twitter, Facebook, LinkedIn and Google Plus can help you build relationships with local and national journalists and editors...
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