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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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In Atlanta, BBDO Shifts Focus to Digital Content and Analytics - AdAge.com

In Atlanta, BBDO Shifts Focus to Digital Content and Analytics
AdAge.com
BBDO's Atlanta office is shifting its focus toward content production and analytics and emphasizing TV less as marketers seek a different mix of services.
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How to Use the Infinite Number of Email Addresses Gmail Gives You - Gizmodo

How to Use the Infinite Number of Email Addresses Gmail Gives You - Gizmodo | Digital-News on Scoop.it today | Scoop.it
How to Use the Infinite Number of Email Addresses Gmail Gives You Gizmodo One trick you may or may not have picked up about Gmail is that you can add in periods anywhere in the front part of your address and it makes no difference whatsoever:...
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renata mello's curator insight, Today, 7:55 AM

This can be really useful.

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How To Get Influencers To Follow You On Twitter - Forbes

How To Get Influencers To Follow You On Twitter - Forbes | Digital-News on Scoop.it today | Scoop.it
How To Get Influencers To Follow You On Twitter Forbes It all starts with content curation, which I covered in my article, “Your Guide to Content Curation For SEO.” Content curation means sharing content created by other people that brings value,...
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John Moneypenny's curator insight, Today, 7:50 AM

Social Media "influencers" can be the gatekeepers to your success online. No where is that more evident than on Twitter. 

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Customer Experience Is The New Battleground - Forbes

Customer Experience Is The New Battleground - Forbes | Digital-News on Scoop.it today | Scoop.it
Customer Experience Is The New Battleground
Forbes
In the aftermath of the Industrial Revolution, functionality was paramount for businesses to win their clients' dollars.
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renata mello's curator insight, Today, 7:57 AM

What more can we add to the complicated topic of Customer Experience?

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LinkedIn Problems Continue For Some [UPDATED] - ValueWalk

LinkedIn Problems Continue For Some [UPDATED] - ValueWalk | Digital-News on Scoop.it today | Scoop.it
LinkedIn Problems Continue For Some [UPDATED] ValueWalk One commenter on Down Detector said he was able to get into the social network by googling “LinkedIn technical support.” Then he clicked “go to my LinkedIn” at the top of the right page, which...
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How Much Do Chief Marketers Get Paid? [Infographic] - MarketingProfs.com (subscription)

How Much Do Chief Marketers Get Paid? [Infographic] - MarketingProfs.com (subscription) | Digital-News on Scoop.it today | Scoop.it
MarketingProfs.com (subscription)
How Much Do Chief Marketers Get Paid?
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Product Support Manager (email marketing) - Bizcommunity.com

Product Support Manager (email marketing) - Bizcommunity.com | Digital-News on Scoop.it today | Scoop.it
Product Support Manager (email marketing) Bizcommunity.com The company develops world class digital marketing products and is in need of a serious multitasker to support both clients and colleagues with day to day product assistance, as well as...
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Beck Gives Us A Lesson In The Arc Of Content Marketing - Forbes

Beck Gives Us A Lesson In The Arc Of Content Marketing - Forbes | Digital-News on Scoop.it today | Scoop.it
Forbes Beck Gives Us A Lesson In The Arc Of Content Marketing Forbes With his announcement of a new recorded album covering his sheet-music album, “Song Reader,” Beck has shown us how content marketing can have an arc, a storyline – with a...
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Quantum's (QTM) CEO Jon Gacek on Q1 2015 Results - Earnings Call Transcript ... - Seeking Alpha (registration)

Quantum's (QTM) CEO Jon Gacek on Q1 2015 Results - Earnings Call Transcript ... - Seeking Alpha (registration) | Digital-News on Scoop.it today | Scoop.it
Quantum's (QTM) CEO Jon Gacek on Q1 2015 Results - Earnings Call Transcript ...
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Smart Home, Building, and City Machine-to-Machine (M2M) Applications - WhaTech

Smart Home, Building, and City Machine-to-Machine (M2M) Applications - WhaTech | Digital-News on Scoop.it today | Scoop.it
M2M World News (press release) Smart Home, Building, and City Machine-to-Machine (M2M) Applications WhaTech Machine-to-Machine (M2M) communications growth is expected to accelerate, particularly in certain industry verticals, and especially due to...
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Facebook Previews Its Plans for Ex-PayPal Boss David Marcus - PaymentsSource

Facebook Previews Its Plans for Ex-PayPal Boss David Marcus - PaymentsSource | Digital-News on Scoop.it today | Scoop.it
PaymentsSource
Facebook Previews Its Plans for Ex-PayPal Boss David Marcus
PaymentsSource
Facebook, which hired PayPal president David Marcus to run its Messenger business last month, has shed some light on how Marcus' expertise will play a role.
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Voxox Delivers Cloud Phone Systems For Small Businesses - Forbes

Voxox Delivers Cloud Phone Systems For Small Businesses - Forbes | Digital-News on Scoop.it today | Scoop.it
Voxox Delivers Cloud Phone Systems For Small Businesses Forbes Despite telecommunications developing in leaps and bounds, and significant numbers of cloud-based telephony solutions available to businesses, the vast majority of small businesses...
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How to use the news to boost your brand's social media presence - Business Technology

How to use the news to boost your brand's social media presence - Business Technology | Digital-News on Scoop.it today | Scoop.it
How to use the news to boost your brand's social media presence
Business Technology
Using hashtags such as these can increase the level of interactions among users and give you a unique opportunity to engage with customers.
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renata mello's curator insight, Today, 8:00 AM

#news #technology   and....

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5 Content Questions to Guide Your Site Redesign - Search Engine Watch

5 Content Questions to Guide Your Site Redesign - Search Engine Watch | Digital-News on Scoop.it today | Scoop.it
Search Engine Watch 5 Content Questions to Guide Your Site Redesign Search Engine Watch If you have ecommerce tracking set up on your site and/or have assigned values to conversion goals, the Page Value metric will help you identify the pages on...
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Benchmark's Unique, New Email Designer Creates 'Clean, Simple ... - MarketWatch

Benchmark's Unique, New Email Designer Creates 'Clean, Simple ... - MarketWatch | Digital-News on Scoop.it today | Scoop.it
Benchmark's Unique, New Email Designer Creates 'Clean, Simple ...
MarketWatch
LOS ALAMITOS, Calif., July 24, 2014 /PRNewswire/ -- Benchmark, a global, do-it-yourself email marketing service, today announced the release of its new email designer.
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PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing Via ... - EIN News (press release)

PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing Via ... - EIN News (press release) | Digital-News on Scoop.it today | Scoop.it
PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing Via ...
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Yahoo Eyes Mobile Ad Dollars With Flurry Acquisition - Forbes

Yahoo Eyes Mobile Ad Dollars With Flurry Acquisition - Forbes | Digital-News on Scoop.it today | Scoop.it
Yahoo Eyes Mobile Ad Dollars With Flurry Acquisition
Forbes
It extensively uses its analytics to provide over 170,000 developers with data to better understand their audience. ...
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The Definitive Guide to 4G Technology and LTE Business Intelligence (2014 ... - WhaTech

The Definitive Guide to 4G Technology and LTE Business Intelligence (2014 ... - WhaTech | Digital-News on Scoop.it today | Scoop.it
The Definitive Guide to 4G Technology and LTE Business Intelligence (2014 ...
WhaTech
The Definitive Guide to 4G Technology and LTE Business Intelligence (2014 Edition) is a new market research publication announced by Reportstack.
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Most Consumers Reject In-Store Mobile Tracking -- Or Do They? - Marketing Land

Most Consumers Reject In-Store Mobile Tracking -- Or Do They? - Marketing Land | Digital-News on Scoop.it today | Scoop.it
Adweek
Most Consumers Reject In-Store Mobile Tracking -- Or Do They?
Marketing Land
The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices.
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PayPal to advance cash to UK small businesses - Silicon Valley Business Journal

PayPal to advance cash to UK small businesses - Silicon Valley Business Journal | Digital-News on Scoop.it today | Scoop.it
PYMNTS.com
PayPal to advance cash to UK small businesses
Silicon Valley Business Journal
Users will repay PayPal when the business generates sales, according to the article.
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Rocky Brands' Blueprint For Growth Drives New Hires, Promotions - Wall Street Journal

Rocky Brands' Blueprint For Growth Drives New Hires, Promotions - Wall Street Journal | Digital-News on Scoop.it today | Scoop.it
Rocky Brands' Blueprint For Growth Drives New Hires, Promotions Wall Street Journal NELSONVILLE, Ohio, July 24, 2014 /PRNewswire/ -- In alignment with its Blueprint for Growth, Rocky Brands (NASDAQ: RCKY) has made several hires and promotions to...
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When brands go social - Hindu Business Line

When brands go social - Hindu Business Line | Digital-News on Scoop.it today | Scoop.it
Hindu Business Line
When brands go social
Hindu Business Line
If 2012 marked the discovery of the power of social media and social networking, then 2013 was the year it began coming into the marketing mainstream.
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Social media marketing pushing toward a Chipotle in Provo - Universe.byu.edu

Social media marketing pushing toward a Chipotle in Provo - Universe.byu.edu | Digital-News on Scoop.it today | Scoop.it
Social media marketing pushing toward a Chipotle in Provo
Universe.byu.edu
Because the corporation does not franchise restaurants, some Provo residents used Twitter hashtags and social media strategies to get attention from management.
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SEO.edu.sg Provides Training in SEO (Search Engine Optimization) Techniques ... - DigitalJournal.com

SEO.edu.sg Provides Training in SEO (Search Engine Optimization) Techniques ...
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Britvic hails sports marketing for sales boost - Marketing Week

Britvic hails sports marketing for sales boost - Marketing Week | Digital-News on Scoop.it today | Scoop.it
Marketing Week
Britvic hails sports marketing for sales boost
Marketing Week
... performance has led to Britvic raising its full-year profit forecast, to between £148m and £156m.
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