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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal

Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-b
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Things to Consider Before Telecommuting | Personal Branding Blog - Stand Out In Your Career

Things to Consider Before Telecommuting | Personal Branding Blog - Stand Out In Your Career | Digital-News on Scoop.it today | Scoop.it

Telecommuting seems like the ideal work situation. You can earn an income from the comfort of your home, while avoiding commutes and office politics. Nevertheless, telecommuting is not without its challenges. Before accepting a work-at-home position, here are some things you should consider.


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3 Problems That Became Opportunities to Change the World

3 Problems That Became Opportunities to Change the World | Digital-News on Scoop.it today | Scoop.it
Roadblocks can be a vision to a better world if you change your perception.
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The Reports of Dogecoin's Death Have Been Greatly Exaggerated

The Reports of Dogecoin's Death Have Been Greatly Exaggerated | Digital-News on Scoop.it today | Scoop.it
Dogecoin is not dead. Earlier this month, the Dogecoin community had experienced its share of internal drama. Starting with the UltraPro trademark anger and moving to Jackson Palmer calling the community “cult-like,” this dog has seen better days. Alex Green of Moolah even took to calling out one biased article that was skewering Dogecoin and …
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Tips And Tricks To Bigger And Better Writing A Blog

Tips And Tricks To Bigger And Better Writing A Blog | Digital-News on Scoop.it today | Scoop.it
There is a high chance that you already know what a blog is. Blogs are webpages composed for the purpose of getting your message out about life or the things
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The Few Minutes You Spend Reading This Article Will Give You Back Hours

The Few Minutes You Spend Reading This Article Will Give You Back Hours | Digital-News on Scoop.it today | Scoop.it
Since most of us have poor time management skills, it usually results in us getting held up throughout each day. This makes their life stressful. This article
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12 Awesome Facebook Cover Photos

12 Awesome Facebook Cover Photos | Digital-News on Scoop.it today | Scoop.it
Facebook cover photos are usually pretty boring. People tend to throw up a pretty background and then a simple photo of themselves. But Reddit user RubberDogTurds (aka Nikki) proves that cover photos…
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3 Proven Tactics to Build Your Instagram Community

3 Proven Tactics to Build Your Instagram Community | Digital-News on Scoop.it today | Scoop.it
You’ve started your Instagram account, created a content strategy, and are posting high quality content regularly. All that’s left now is to just wait and the followers will come running, right? …
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Keeping Your WordPress Site Fast

Keeping Your WordPress Site Fast | Digital-News on Scoop.it today | Scoop.it
Your WordPress site should be fast. No one likes to visit or get information from a slow site. WordPress sometimes gets a bad rap from the marketing world, because sites may tend to be slower. This i…
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Is Google Getting to Intrusive in Your Life?

Is Google Getting to Intrusive in Your Life? | Digital-News on Scoop.it today | Scoop.it
Is Google Getting to Intrusive in Your Life? The world we live in today has changed dramatically! It wasn’t that long ago that VHS tapes, Cassettes, Sony Walkman’s and cell phones the size of a s…
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Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying

Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying | Digital-News on Scoop.it today | Scoop.it
China shifted its focus from spying on the countries around China to spying on Iraq according to cyber experts who follow Chinese hacking. Called “Deep Panda” it appears China’s leaders were tr…
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Quick Guide to Plan A Successful Business Video & Shoot

Quick Guide to Plan A Successful Business Video & Shoot | Digital-News on Scoop.it today | Scoop.it
When incorporating video into your marketing strategy or if you’re using video to help your sales process, there are a few things that you can do to ensure that you have a successful video shoo…
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Don’t Let Bad Email Subject Lines Hurt Online Community Engagement

Don’t Let Bad Email Subject Lines Hurt Online Community Engagement | Digital-News on Scoop.it today | Scoop.it
If your branded online community is like most others out there, the majority of your members probably don’t check it every day. Unlike their public social network accounts that they check multiple …
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WordPress 4.0 Beta Is Now Available: Here's What's New - Search Engine Journal

WordPress 4.0 Beta Is Now Available: Here's What's New - Search Engine Journal | Digital-News on Scoop.it today | Scoop.it
WordPress recently announced that the first beta version of WordPress 4.0 is now available. WordPress prefaces its announcement with a word of caution that
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Motivating Women Vets to Start Businesses

Motivating Women Vets to Start Businesses | Digital-News on Scoop.it today | Scoop.it
West Point grad Meghan Florkowski runs an affordable program that trains female veterans for entrepreneurial life.
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Capital One Hiring Bitcoin-Passionate Employee - CryptoCoinsNews

Capital One Hiring Bitcoin-Passionate Employee - CryptoCoinsNews | Digital-News on Scoop.it today | Scoop.it
Capital One has not been too friendly to Bitcoin. Some have claimed to have their accounts shutdown due to Bitcoin transactions. Capital One has even shut down
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Article Promotion Tactics That Will Get You The Most Out Of Your Work

Article Promotion Tactics That Will Get You The Most Out Of Your Work | Digital-News on Scoop.it today | Scoop.it
Businesses depend on the Internet for new traffic to their websites. But, using the Internet as a marketing tool is not as easy as it might sound. Use the
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Excellent Advice For Helping You Learn About Marketing With Email

Excellent Advice For Helping You Learn About Marketing With Email | Digital-News on Scoop.it today | Scoop.it
Email marketing is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they
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Six Links Worthy Of Your Attention #212

Six Links Worthy Of Your Attention #212 | Digital-News on Scoop.it today | Scoop.it
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete...
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Why You Shouldn’t Be On LinkedIn

Why You Shouldn’t Be On LinkedIn | Digital-News on Scoop.it today | Scoop.it
I recently asked a group of business development associates whether they had ever read a useful article on LinkedIn. Not surprisingly, 90 percent said yes. LinkedIn’s (many) updates are conscientio…
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When Push Is Better Than Pull

When Push Is Better Than Pull | Digital-News on Scoop.it today | Scoop.it
If your customers use smartphones – and chances are they do – they’re familiar with push notifications (even if they don’t call them that by name). Push notifications are those digital messag…
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Why Should a Business Go Responsive?

Why Should a Business Go Responsive? | Digital-News on Scoop.it today | Scoop.it
People often like to assess the success or failure of things purely on numbers. It’s easy to quantify, it’s easier to make decisions, it’s easier to make a payment for something if you can see …
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Social Analysis Value When Brand Controversy Envelops the Conversation

Social Analysis Value When Brand Controversy Envelops the Conversation | Digital-News on Scoop.it today | Scoop.it
How Social Media Analysis Helps Marketers Navigate Controversy Hobby Lobby is a national chain of retail arts and craft stores that first opened in 1972 in Oklahoma City, Oklahoma. Today, the retaile…
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World Cup Advertisers Evenly Split on Subtitles for Deaf Viewers

World Cup Advertisers Evenly Split on Subtitles for Deaf Viewers | Digital-News on Scoop.it today | Scoop.it
Argentina and Germany aren’t the only FIFA World Cup powerhouses heading into Sunday’s final gleaming with pride.  A handful of big consumer brands have used the marketing power of World Cup to …
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Modern Tools and Apps to Help Small Businesses Compete With The Big Guys

Modern Tools and Apps to Help Small Businesses Compete With The Big Guys | Digital-News on Scoop.it today | Scoop.it
Your small business offers something unique, special, and useful. You’re sure of it. But when you watch TV and see ads rolling for Coca Cola and Geico, you wonder how you’ll survive. If …
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