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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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FTC Sues Amazon Over Kids' Unauthorized In-App Purchases

FTC Sues Amazon Over Kids' Unauthorized In-App Purchases | Digital-News on Scoop.it today | Scoop.it
The Federal Trade Commission filed a complaint today arguing that the ecommerce giant allowed children to rack up charges on their parents’ accounts without consent.
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Millennials, the Friendly Cutthroat Generation

Millennials, the Friendly Cutthroat Generation | Digital-News on Scoop.it today | Scoop.it
Sixty-eight percent of millennials would sacrifice a work friendship in order to get a promotion, according to a new survey by LinkedIn.
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Experts Are Optimistic About the Future of the Internet - SocialTimes

Experts Are Optimistic About the Future of the Internet - SocialTimes | Digital-News on Scoop.it today | Scoop.it
A survey revealed that security, surveillance and commercialization are significant threats to the future of the Internet.
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HR Hiring Dilemma: Interview with an Obnoxious Candidate…

HR Hiring Dilemma: Interview with an Obnoxious Candidate… | Digital-News on Scoop.it today | Scoop.it
We recently shared some of our favorite hiring stories, from rejected candidates asking to bum a few bucks off the hiring manager to applicants leaving angry voicemails for recruiters. The list of hi…
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How Big Data Is Improving Small Business Marketing Performance

How Big Data Is Improving Small Business Marketing Performance | Digital-News on Scoop.it today | Scoop.it
Image credit: blogs-images.forbes.com Small and medium businesses are becoming more data driven in the conduct of their internet marketing campaigns. The advent of the big data has revolutionized the…
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Don’t Be The Brazil Of Website Optimization

Don’t Be The Brazil Of Website Optimization | Digital-News on Scoop.it today | Scoop.it
Yeah, I said it. The Germans scored a Brazillian goals during this weeks World Cup semifinals. Neymar couldn’t play so I guess the rest of the team couldn’t either, right? The Internet was all ov…
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Give Readers a Reason to Open Your Emails

Give Readers a Reason to Open Your Emails | Digital-News on Scoop.it today | Scoop.it
Studies keep confirming that email marketing is an effective way to reach prospects and deepen relationships with current customers.  So —- why do some email marketing campaigns fall flat and …
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4 Ways to Ask For a Flexible Work Schedule

4 Ways to Ask For a Flexible Work Schedule | Digital-News on Scoop.it today | Scoop.it
A decade ago flexible working was considered something of a perk. Nowadays, with smartphones, tablets and laptops, more and more of us manage to carve out arrangements that allow us to work flexibly …
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How To Work With The Personal Challenges Of Leadership

How To Work With The Personal Challenges Of Leadership | Digital-News on Scoop.it today | Scoop.it
In dynamic-turbulent times positions of authority require those who fill these positions to exercise leadership: to stand for a sense of purpose, to articulate a mission, to lead people, to effect ch…
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5 Ways to Increase Revenue and Engagement with Mobile Apps

5 Ways to Increase Revenue and Engagement with Mobile Apps | Digital-News on Scoop.it today | Scoop.it
Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Research from Flurry shows that after downloading any given app, 25% of people wil…
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To Sleep, Perchance To Lose Weight - ReadWriteWeb

To Sleep, Perchance To Lose Weight - ReadWriteWeb | Digital-News on Scoop.it today | Scoop.it
ReadWriteBody is an ongoing series where ReadWrite covers networked fitness and the quantified...
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Splunk brings machine data analytics to mobile with iOS app - SiliconANGLE

Splunk brings machine data analytics to mobile with iOS app - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
The explosion of information coming from connected devices is dominating the analytics discussion...
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#ThrowbackThursday: Data analytics needs CIO/CMO cooperation

#ThrowbackThursday: Data analytics needs CIO/CMO cooperation | Digital-News on Scoop.it today | Scoop.it
Techies and marketers must make the case for spending on Big Data scientists
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Overcoming Youngest Person in the Room Syndrome

The most successful people in business are those who identify good ideas early, adapt fast and work with the best.
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4 Ways Technology Can Help 'Clone' Your Best Salespeople

4 Ways Technology Can Help  'Clone' Your Best Salespeople | Digital-News on Scoop.it today | Scoop.it
Because few reps automatically have the characteristics of unstoppable sellers, software can do the heavy lifting.
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What Five Successful Managers Can Teach Us

What Five Successful Managers Can Teach Us | Digital-News on Scoop.it today | Scoop.it
You can’t tell a book by its cover, you can’t tell a great front-line manager by looking at a resume. Excellent managers generally have little in common as far as their style, age, gender, educat…
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The Small Business Guide to Marketing

The Small Business Guide to Marketing | Digital-News on Scoop.it today | Scoop.it
If you are planning to open your first business or your business has already been up and running for the past few years, it’s always important to take a look at your marketing strategy and figure o…
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Marketing Agency Leaders Discuss: The New Agency Model for Success

Marketing Agency Leaders Discuss: The New Agency Model for Success | Digital-News on Scoop.it today | Scoop.it
It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Sometimes that meant developing a new logo and corpora…
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Winning the World Cup of Customer Service with Consistent Goals

Winning the World Cup of Customer Service with Consistent Goals | Digital-News on Scoop.it today | Scoop.it
Soccer is a lot like running a business. Both can generate lots of money, but it can also be painful to watch when your team does poorly. The big difference here is that while in soccer you might get…
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How to Avoid False Signals From Automated Lead Scoring

How to Avoid False Signals From Automated Lead Scoring | Digital-News on Scoop.it today | Scoop.it
Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing – and emerged thoroughly depressed (if unsurprised) by what I heard. T…
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Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty | Digital-News on Scoop.it today | Scoop.it
Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day on social ne…
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5 Myths that Hold a Business Back From Getting an App

5 Myths that Hold a Business Back From Getting an App | Digital-News on Scoop.it today | Scoop.it
We may not be experiencing a “mobile app crisis.” But there’s no doubt that among small businesses, there’s a serious mobile app deficit out there. While no one has done an exhaustive survey�…
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Satya Nadella Proves That Microsoft Hasnt Changed At All - ReadWriteWeb

Satya Nadella Proves That Microsoft Hasnt Changed At All - ReadWriteWeb | Digital-News on Scoop.it today | Scoop.it
Microsoft wants you to work. Your life is just an afterthought. In an email to Microsoft...
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How To Value View-Through Conversions For Display Campaign Performance - Search Engine People Blog

How To Value View-Through Conversions For Display Campaign Performance - Search Engine People Blog | Digital-News on Scoop.it today | Scoop.it
What are view-through conversions? A View-Through conversion happens when a person sees an ad,...
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Jeremy Burton on EMC’s #megalaunch: #RedefinePossible CrowdChat - SiliconANGLE

Jeremy Burton on EMC’s #megalaunch: #RedefinePossible CrowdChat - SiliconANGLE | Digital-News on Scoop.it today | Scoop.it
On Tuesday, John Furrier and the people at SiliconANGLE had an opportunity to hold an open...
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