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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach | Digital-News on Scoop.it today | Scoop.it
Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in organic reach.
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Protecting Your Brand in Cyberspace

Protecting Your Brand in Cyberspace | Digital-News on Scoop.it today | Scoop.it
With the growth in generic top-level domains, organizations will need to better protect their brand online from business competitors and cybercriminals.
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The Final Hours of Titanfall: exploring the tablet platform for long-form storytelling

The Final Hours of Titanfall: exploring the tablet platform for long-form storytelling | Digital-News on Scoop.it today | Scoop.it
Designed by Joe Zeff Design, this is the fourth tablet app from journalist Geoff Keighley By now we should know the Geoff Keighley Presents formula for tablet apps: take a ...
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Keep Track of Facebook Besties With 'Nearby Friends' - SiteProNews

Keep Track of Facebook Besties With 'Nearby Friends' - SiteProNews | Digital-News on Scoop.it today | Scoop.it
Facebook has launched a brand new tool to brings its users and their friends closer. Dubbed Nearby Friends, the optional feature will send users a notifica
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6 Business Skills Every Entrepreneur Should Have

6 Business Skills Every Entrepreneur Should Have | Digital-News on Scoop.it today | Scoop.it
When starting out in business, you may be able to fumble your way to short-term success if you have a good product and a measure of business savvy. If you want to experience long-term success, however, there are some core disciplines you learn and execute. At some point (sooner is better than later), you...
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One Excuse You Should Never Give Your Employees | Video

One Excuse You Should Never Give Your Employees | Video | Digital-News on Scoop.it today | Scoop.it
Business owners should always avoid making excuses, but business coach Lindsay Broder says this one can really annoy your staff.
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How You Can Say 'No' Like a Pro

How You Can Say 'No' Like a Pro | Digital-News on Scoop.it today | Scoop.it
There is always a reason for deciding not to do something. Here's some advice on how to say no without feeling guilty about it.
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Want Your Startup to Do a Better Job? Avoid These 3 Myths.

Want Your Startup to Do a Better Job? Avoid These 3 Myths. | Digital-News on Scoop.it today | Scoop.it
For small businesses, offering a standout product means understanding what the customer wants -- and delivering it.
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How Local SEO Works and Why It Matters for Small Businesses

How Local SEO Works and Why It Matters for Small Businesses | Digital-News on Scoop.it today | Scoop.it
Now is the best time to start creating a local strategy and to start building up your presence on search engine results pages.
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Facebook Alerting Page Admins That They Can Change Privacy Settings On Old Cover Images - AllFacebook

Facebook Alerting Page Admins That They Can Change Privacy Settings On Old Cover Images - AllFacebook | Digital-News on Scoop.it today | Scoop.it
When Facebook announced last week that it was simplifying its privacy settings, one of the changes it mentioned was the ability for users to change the privacy settings on their past cover images. That change has apparently been extended to pages, as well.
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Keeping it local: How one entrepreneur is going to change the way...

Keeping it local: How one entrepreneur is going to change the way... | Digital-News on Scoop.it today | Scoop.it
The term “fast food” is not one frequently associated with health and wellness nor does it bring to mind visions of locally sourced organic produce. Rather, it reminds us of cross-country road trips, cardiovascular conditions, and perhaps even the distinctive odor of fries soaking in Canola...
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When Does a "Like" Change Your Rights?

When Does a "Like" Change Your Rights? | Digital-News on Scoop.it today | Scoop.it
What if following a brand on social media meant you might lose your legal rights? In a subtle move this week, General Mills, American cereal producer and owner of brands like Betty Crocker, quietly added language to their website indicating a change to their privacy policy. What is the change? By downloading coupons, “joining” it...
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CTIA's Voluntary "Kill Switch" Plan Gets Mixed Reviews

CTIA's Voluntary "Kill Switch" Plan Gets Mixed Reviews | Digital-News on Scoop.it today | Scoop.it
Officials approve of the CTIA's move to offer free software that allows users to disable stolen smartphones with a kill switch, but say it should be opt-in.
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Ethical Decision Making: Why Good People Do Bad Things by @lkpetrolino

Ethical Decision Making: Why Good People Do Bad Things by @lkpetrolino | Digital-News on Scoop.it today | Scoop.it
People have been experimenting for years on what makes good people do bad things. As it turns out, ethical decision making is harder than we think.
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Three Reasons #SocialMedia Marketing Strategy Drives Content

Three Reasons #SocialMedia Marketing Strategy Drives Content | Digital-News on Scoop.it today | Scoop.it
You can't have content or social media marketing strategy anymore. Leading brands use both to fuel their content marketing programs.
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Time Inc. names Nina Willdorf editor of the smart shopping brand ALL YOU

Time Inc. names Nina Willdorf editor of the smart shopping brand ALL YOU | Digital-News on Scoop.it today | Scoop.it
Before joining Time Inc. in 2012, Willdorf was editor-in-chief of Budget Travel Press Release: NEW YORK, NY – April 17, 2014 -- Time Inc. Group Editor Clare McHugh and Chief ...
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Taking A Break May Be The Most Important Thing You Do Today

Taking A Break May Be The Most Important Thing You Do Today | Digital-News on Scoop.it today | Scoop.it
I have something important to tell you: It's time to take a break. If you feel your heart racing at even the idea of stepping away from the computer (I JUST HAVE ONE MORE PAGE OF CODE TO WRITE AND THE HOMEPAGE DESIGN ISN'T FINISHED AND WHO WILL SEND ALL OF THE TWEETS?!?), I need you to take a deep breath. In...
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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Digital-News on Scoop.it today | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
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The Biggest Legal Mistake Entrepreneurs Make

The Biggest Legal Mistake Entrepreneurs Make | Digital-News on Scoop.it today | Scoop.it
Often entrepreneurs try to cut corners to save costs. But doing so with your legal documents, may end up costing you more down the road.
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Franchise Players: I'm On My Own, But Not Alone

Franchise Players: I'm On My Own, But Not Alone | Digital-News on Scoop.it today | Scoop.it
After years of self-employment, this franchisee wanted to get into business for himself but not by himself.
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Want to Avoid a Hiring Crisis? Follow These 4 Steps.

Want to Avoid a Hiring Crisis? Follow These 4 Steps. | Digital-News on Scoop.it today | Scoop.it
Often entrepreneurs hire people that aren't top-notch, because they need to fill the position quickly. To avoid this problem, they need to plan ahead.
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Twitter Launches Mobile App Promotion Suite - AllTwitter

Twitter Launches Mobile App Promotion Suite - AllTwitter | Digital-News on Scoop.it today | Scoop.it
Twitter Launches Mobile App Promotion Suite
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Facebook Adding Nearby Friends Feature To Apps For IPhone, Android - AllFacebook

Facebook Adding Nearby Friends Feature To Apps For IPhone, Android - AllFacebook | Digital-News on Scoop.it today | Scoop.it
Facebook is officially introducing a feature it has toyed with in simpler form in the past, as the social network announced the launch of Nearby Friends in a Newsroom post, saying that it will be available to U.S. Android and iPhone users “in the coming weeks.”
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Testing Livefyre Sidenote for Commenting - Marketing Technology Blog

Testing Livefyre Sidenote for Commenting - Marketing Technology Blog | Digital-News on Scoop.it today | Scoop.it
Testing Livefyre Sidenote for Commenting by Douglas Karr on Marketing Technology Blog
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Display ad spending will overtake paid search by 2015 [data]

Display ad spending will overtake paid search by 2015 [data] | Digital-News on Scoop.it today | Scoop.it
Brands will diversify their marketing reach in the next few years, focusing on social and video display ads in addition to paid search.
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