Digital-News on S...
Follow
Find
154.5K views | +394 today
Rescooped by Thomas Faltin from A New Society, a new education!
onto Digital-News on Scoop.it today
Scoop.it!

How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
more...
María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

Digital-News on Scoop.it today
Your new post is loading...
Scooped by Thomas Faltin
Scoop.it!

Art Auction Depends Solely On Emotions Rather Than Highest Bids - PSFK

Art Auction Depends Solely On Emotions Rather Than Highest Bids - PSFK | Digital-News on Scoop.it today | Scoop.it
Bidders were hooked up to a heart rate monitor and GSR sensor to measure their emotional responses to the artwork.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Airbnb Revamps Review System for Hosts and Guests

Airbnb Revamps Review System for Hosts and Guests | Digital-News on Scoop.it today | Scoop.it
Airbnb today announced it has revamped its review system to promote more and more honest feedback. Given that the accommodation service is completely built on trust, this feature is arguably... Keep reading →
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

A Case for Group Risk-Taking

A Case for Group Risk-Taking | Digital-News on Scoop.it today | Scoop.it
What happened when one investment firm abandoned individual decision-making.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

New Google Glass App Can Read Your Mind, Snap and Share Photos - SocialTimes

New Google Glass App Can Read Your Mind, Snap and Share Photos - SocialTimes | Digital-News on Scoop.it today | Scoop.it
The MindRDR Google Glass app lets users take photos simply by thinking about it, and even posts them on social media sites like Facebook and Twitter.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Everything You Need To Know About The iPhone 6

Everything You Need To Know About The iPhone 6 | Digital-News on Scoop.it today | Scoop.it
The iPhone 6 may only be a few months away from launching. Here's a roundup of rumors, leaked photos, and concepts from around the web.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

What Mobile Marketers Need to Know About iOS 8

What Mobile Marketers Need to Know About iOS 8 | Digital-News on Scoop.it today | Scoop.it
At the Worldwide Developers Conference in June, Apple announced a number of changes coming with release of the iOS 8 operating system being rolled out in September. Marketers who communicate with consumers via mobile must be aware of the coming changes so they can adjust their strategies and technology capabilities leading up to the release. It’s important to note though that iPhone 4 will not support iOS 8, so for the time being push strategies taking advantage of new iOS 8 capabilities w Topic: Digital Marketing.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Was your home ever used as a meth lab? Find out online

Was your home ever used as a meth lab? Find out online | Digital-News on Scoop.it today | Scoop.it
Crystal methamphetamine usage is rampant in the United States. Truth be told, I never knew much about the drug before seeing the TV show
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Digital Dominates the Purchase Path, Which Still Tends to End in Stores

Digital Dominates the Purchase Path, Which Still Tends to End in Stores | Digital-News on Scoop.it today | Scoop.it
Seventy percent of consumers hop from desktop to smartphone to tablet when researching products.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Facebook Reach Got You Down? 10 Ways To Overcome Facebook's Organic ... - Business 2 Community

Facebook Reach Got You Down? 10 Ways To Overcome Facebook's Organic ... - Business 2 Community | Digital-News on Scoop.it today | Scoop.it
Facebook Reach Got You Down? 10 Ways To Overcome Facebook's Organic ...
Business 2 Community
Remember back before social media when you had to make friends *gulp* in person? People are still people, even when they're online, so whatever ...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

From Stunt To Substance: 4 Strategies For Powerful Marketing - Co.Design

From Stunt To Substance: 4 Strategies For Powerful Marketing - Co.Design | Digital-News on Scoop.it today | Scoop.it
From Stunt To Substance: 4 Strategies For Powerful Marketing
Co.Design
This game of one-upmanship often results in flashy, one-off stunts disconnected from brand strategy.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

SportAccord Convention to do own sales and marketing after ending deal with ... - Insidethegames.biz

SportAccord Convention to do own sales and marketing after ending deal with ... - Insidethegames.biz | Digital-News on Scoop.it today | Scoop.it
SportAccord Convention to do own sales and marketing after ending deal with ...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Today's Social Security Q&A: Deciding when to take Social Security widows ... - Forbes

Today's Social Security Q&A: Deciding when to take Social Security widows ... - Forbes | Digital-News on Scoop.it today | Scoop.it
Wall Street Journal
Today's Social Security Q&A: Deciding when to take Social Security widows ...
Forbes
Social Security may be your largest or one of your largest assets.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Looking for Some Good Advice - U.S. News & World Report (blog)

Looking for Some Good Advice - U.S. News & World Report (blog) | Digital-News on Scoop.it today | Scoop.it
Looking for Some Good Advice
U.S. News & World Report (blog) I've spent about half of my career in the small-business policy and advocacy sector (including one year at SBA and nine years at the National Federation of Independent Business), so my...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Silent Circle's Encrypted Calls are Now Global

Silent Circle's Encrypted Calls are Now Global | Digital-News on Scoop.it today | Scoop.it
Encrypted communications firm Silent Circle provides a range of products for its subscribers, including privacy-focused text-messaging services and even offers its very own smartphone. Now, the Switzerland-based company is ramping... Keep reading →
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Things US Startups Need to Know To Succeed in the EU

5 Things US Startups Need to Know To Succeed in the EU | Digital-News on Scoop.it today | Scoop.it
What you need to thrive in the juicy European market is not always speed. It’s an understanding of how Europe is different.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

11 Pieces Of Advice For Job Hunting Grads

11 Pieces Of Advice For Job Hunting Grads | Digital-News on Scoop.it today | Scoop.it
Your first job search is rough. Here’s some great job hunting advice for graduates to keep in mind, from the startup owners you could end up working for. Most recent college grads don't go for the best jobs because they are not confident in themselves or they don't feel they have the experience. If you...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Snapchat's Explosive Growth Among Teens And Millennials Means It's Emerging As A Powerful Brand Platform

Snapchat's Explosive Growth Among Teens And Millennials Means It's Emerging As A Powerful Brand Platform | Digital-News on Scoop.it today | Scoop.it
Snapchat has built a significant, massive global audience. The demographics are also interesting. It skews young and surprisingly female.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Microsoft Offers Feds Secured Dynamics CRM #WPC14

Microsoft Offers Feds Secured Dynamics CRM #WPC14 | Digital-News on Scoop.it today | Scoop.it
It always happens this time of year. Microsoft, which spends most of the time locked tighter than a clam, suddenly opens up and starts giving out news bites like a leaky cauldron. It’s the prologue to the Worldwide Partner Conference and Microsoft can’t seem to stop giving. Yesterday it announced a whole bunch of productivity and synching releases for the private sector. It also announced a bunch of public sector releases that nearly slipped under the radar, including the fact that Topic: Customer Experience.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

95 percent of employers are concerned about security risks from BYOD

95 percent of employers are concerned about security risks from BYOD | Digital-News on Scoop.it today | Scoop.it
Allowing employees to use their own devices is an increasingly popular trend, but BYOD opens up security threats that can leave company data vulnerable. A new survey commissioned by security specialists Webroot looks at the reality of mobile security.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Digiday Publishing Summit - Digiday

Innovate or Die: If the events of the past year taught us anything — from a scathing leaked New York Times memo in May to the rise of viral social publishers like BuzzFeed and Vox – it’s that a wholesale transformation of the publishing industry into a digital and multi-platform phenomenon is well underway. The growing …
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

BidPal Wins Interactive Intelligence Customer Experience Makeover Contest ... - MarketWatch

BidPal Wins Interactive Intelligence Customer Experience Makeover Contest ... - MarketWatch | Digital-News on Scoop.it today | Scoop.it
BidPal Wins Interactive Intelligence Customer Experience Makeover Contest ...
MarketWatch
Interactive Intelligence Group Inc. (NASDAQ:ININ) is a global provider of software and services designed to improve the customer experience.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ... - MarketWatch

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ... - MarketWatch | Digital-News on Scoop.it today | Scoop.it
New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical ...
MarketWatch
RESTON, Va., July 10, 2014 /PRNewswire/ -- comScore, Inc.
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Burberry revenue beats estimates thanks to digital marketing - Delhi Daily News

Delhi Daily News Burberry revenue beats estimates thanks to digital marketing Delhi Daily News Marketing initiatives like click-and-collect that permits shoppers to order their products online and collect them in stores have actually assisted the...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Digital Transformation Holds Promise for Asset Management Firms - Wall Street Journal

Digital Transformation Holds Promise for Asset Management Firms Wall Street Journal The most direct and efficient path to transformation will be to use digital technologies – such as mobile, social media, cloud computing, Big Data and analytics —...
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Tight Race for Number Two M2M Cellular Module Vendor as Sierra Wireless ... - MarketWatch

Tight Race for Number Two M2M Cellular Module Vendor as Sierra Wireless ... - MarketWatch | Digital-News on Scoop.it today | Scoop.it
Tight Race for Number Two M2M Cellular Module Vendor as Sierra Wireless ...
more...
No comment yet.