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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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What to Do to Make Your Website Responsive

What to Do to Make Your Website Responsive | Digital-News on Scoop.it today | Scoop.it
If you have a website that is optimized for mobile devices, you may not have any interest in this blog article. However, if you don't, you may wish to read on because the information that is presented here will probably prove valuable to you.
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The Dirty Dozen Spampionship: Who's who in the global spam-sending league?

The Dirty Dozen Spampionship: Who's who in the global spam-sending league? | Digital-News on Scoop.it today | Scoop.it
It's once again time for our quarterly Spampionship charts.

We looked at the sending countries for all our spam in the first three months of 2014, and turned the figures into a League Table - th...
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SSCC 143 - Heartbleed revisited, cybercrooks busted, failed malware cleanup censured by FTC [PODCAST]

SSCC 143 - Heartbleed revisited, cybercrooks busted, failed malware cleanup censured by FTC [PODCAST] | Digital-News on Scoop.it today | Scoop.it
From the latest Heartbleed revelations to various successes by law enforcement, Sophos experts Chester Wisniewski and Paul Ducklin take you through the big computer security stories of the week.

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Control Your PC from Anywhere using Chrome Remote Desktop for Android

Control Your PC from Anywhere using Chrome Remote Desktop for Android | Digital-News on Scoop.it today | Scoop.it
Access and Control Your PC from Anywhere using Google's Chrome Remote Desktop.
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The Keen Team - Chinese Hacker Group Reveals their Identities

The Keen Team - Chinese Hacker Group Reveals their Identities | Digital-News on Scoop.it today | Scoop.it
The Keen Team - a mysterious group of Chinese hackers, who won Pwn2Own hacking competition, Reveals their Identities.
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The Secret Ingredient in GE’s Talent-Review System

The Secret Ingredient in GE’s Talent-Review System | Digital-News on Scoop.it today | Scoop.it
A lot of time.
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Easing the Load of the Battery-Powered Soldier

Easing the Load of the Battery-Powered Soldier | Digital-News on Scoop.it today | Scoop.it
Unrollable photovoltaic panels can be used for recharging soldiers' batteries.
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Connectedness & Health: The Science of Social Connection [Infographic]

Connectedness & Health: The Science of Social Connection [Infographic] | Digital-News on Scoop.it today | Scoop.it
We all think we know how to take good are of ourselves: eat your veggies, work out and try try to get enough sleep. But how many of us know that social
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Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network | Digital-News on Scoop.it today | Scoop.it
Nearly 6 months ago Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with […]
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Evening Dresses 2014: What to Wear When You're a Petite Woman - JOSIC Media

Evening Dresses 2014: What to Wear When You're a Petite Woman - JOSIC Media | Digital-News on Scoop.it today | Scoop.it
Dress shopping is a challenge for petite women. Most of the styles and designs are either too long or too overwhelming for shorter frames. Don't shop for a
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6 Steps to Effective Web Design Planning

6 Steps to Effective Web Design Planning | Digital-News on Scoop.it today | Scoop.it
Today I'll take you through six easy steps that will all you setup an effective planning strategy.
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Argyle Social is no longer in fashion: Startup shuts down (exclusive)

Argyle Social is no longer in fashion: Startup shuts down (exclusive) | Digital-News on Scoop.it today | Scoop.it
"It's not what we wanted to do, but in the long term, we could see that we were going to have a hard time continuing to stay competitive with the feature set of some of our competitors."
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Data Data Everywhere...What Price An Insight? | GreenBook

Data Data Everywhere...What Price An Insight? | GreenBook | Digital-News on Scoop.it today | Scoop.it
Are clientside researchers, and the industry overall, in good shape - or are we simply one of many industries being disrupted by web-based technologies?
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Guy mocks Heartbleed, posts passwords online, invites everyone to do their worst

Guy mocks Heartbleed, posts passwords online, invites everyone to do their worst | Digital-News on Scoop.it today | Scoop.it
Many, it seems, were happy to oblige.
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Phishing boom in China bucks global trends

Phishing boom in China bucks global trends | Digital-News on Scoop.it today | Scoop.it
There's been a sharp upturn in the numbers of phishing pages observed, with the majority of them hosted in China and targeting Chinese victims and sites, according to analysis of world phishing tre...
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Hardware maker LaCie admits to year-long credit card breach

Hardware maker LaCie admits to year-long credit card breach | Digital-News on Scoop.it today | Scoop.it
The major hardware maker has admitted to a nearly year-long credit card breach - just the latest in a string of companies that have suffered Adobe ColdFusion vulnerabilities-related exploits.
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19-Year-Old Teenager Arrested for Exploiting Heartbleed Bug to Steal Data

19-Year-Old Teenager Arrested for Exploiting Heartbleed Bug to Steal Data | Digital-News on Scoop.it today | Scoop.it
19-Year-Old Teenager 'Stephen Arthuro Solis-Reyes' Arrested by Canadian police for Exploiting Heartbleed Bug and stealing data from Canada Revenue Agency.
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iBanking Android Malware targeting Facebook Users with Web Injection techniques

iBanking Android Malware targeting Facebook Users with Web Injection techniques | Digital-News on Scoop.it today | Scoop.it
Cyber criminals using iBanking Android Malware to target Facebook Users with HTML injection attacks.
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The Two Questions Every Manager Must Ask

The Two Questions Every Manager Must Ask | Digital-News on Scoop.it today | Scoop.it
Make your offering both cheaper and better.
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Why the Financial Services Industry Is Showing More Women in Its Ads

Why the Financial Services Industry Is Showing More Women in Its Ads | Digital-News on Scoop.it today | Scoop.it
It's not just about softening their image.
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Lending Club Raises $115 Million, Acquires Springstone Financial for $140 Million

Lending Club Raises $115 Million, Acquires Springstone Financial for $140 Million | Digital-News on Scoop.it today | Scoop.it
Lending Club breaks into a new market through M&A.
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Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month

Former Yahoo COO de Castro Made Tidy $3.8 Million Per Month | Digital-News on Scoop.it today | Scoop.it
Yahoo COO and former Googler Henrique de Castro was fired by CEO Marissa Mayer in January. At the time there was considerable reporting (and surprise) about the size of his golden parachute, which Forbes said was worth a whopping $109 million. He wasn’t eligible for all of it, however, given a four year vesting period. He […]
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How to Take Your Workwear Dress From Desk to Dinner - JOSIC Media

How to Take Your Workwear Dress From Desk to Dinner - JOSIC Media | Digital-News on Scoop.it today | Scoop.it
Have an important business meeting and a big date on the same day? You don't have to go back home to change. Work can make you late and cause you to dash f
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Biz Stone: Mega-wealth 'amplifies who you are'

Biz Stone: Mega-wealth 'amplifies who you are' | Digital-News on Scoop.it today | Scoop.it
The Twitter founder talks about who he is now, after leaving Twitter, watching the rise of the smartphone, and dealing with massive amounts of money.
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Facebook takes Instagram user's name, then gives it back

Facebook takes Instagram user's name, then gives it back | Digital-News on Scoop.it today | Scoop.it
Facebook has returned a username that it peremptorily took away from an Instagram user recently. A post today on story site Medium tells the tale. In a piece entitled "They say 'nothing will change...
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