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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Digital-News on Scoop.it today | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming
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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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Comic: CaffeineKit

Comic: CaffeineKit | Digital-News on Scoop.it today | Scoop.it
Macworld and Rich Stevens of Diesel Sweeties present Multitouch Theater, a weekly cartoon about Macs, iOS, and everything in-between. This week: CaffeineKit.
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Cloud Infographic: The Game Of Clouds 2014 - CloudTweaks.com

Cloud Infographic: The Game Of Clouds 2014 - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
Cloud Infographic - Amazon Web Services (AWS) is an extremely well known Cloud service provider and currently accounts for roughly 37% of the $9 billion
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Rudi Leung to quit Social@Ogilvy HK; Fergus Hay fills Thomas Crampton's APAC role

Rudi Leung to quit Social@Ogilvy HK; Fergus Hay fills Thomas Crampton's APAC role | Digital-News on Scoop.it today | Scoop.it
HONG KONG - Rudi Leung is set to depart from Social@Ogilvy Hong Kong come August, while Fergus Hay has relocated from Chicago to take up the regional role previously held by Thomas Crampton.
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Making culture work for you: Evoking the hero in China and India

Making culture work for you: Evoking the hero in China and India | Digital-News on Scoop.it today | Scoop.it
Effective use of a hero figure can be like adding superpowers to your marketing. The trick is doing it in a way that resonates. Here's a guide to why heroes are heroes in India and China.
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OMD appoints new general manager in Malaysia

MALAYSIA - OMD has appointed Agnes Yee as General Manager for Malaysia. She will be working closely with the management team at OMD to develop new business opportunities, enhance client service and mentor talent.
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Predict The Future (Without Looking Like An Idiot) - InformationWeek

Predict The Future (Without Looking Like An Idiot) - InformationWeek | Digital-News on Scoop.it today | Scoop.it
Use these 8 tactics this coming budget season to force your planning in new directions.
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Top Speaker Events Launches the Natural Business Adventures and is looking for your support to raise €15,000 through their Indiegogo Campaign.

Top Speaker Events Launches the Natural Business Adventures and is looking for your support to raise €15,000 through their Indiegogo Campaign. | Digital-News on Scoop.it today | Scoop.it
Top Speaker Events organises global events with thought-leaders to bring innovation, new paradigm vision and proven strategies to the business world.
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Are the spending floodgates about to open? -- FCW

Are the spending floodgates about to open? -- FCW | Digital-News on Scoop.it today | Scoop.it
New analysis from Deltek suggests that fourth-quarter agency spending could be especially strong this year.
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Negative SEO, And What You Can Do About It - GetResponse Blog - Email Marketing Tips

Negative SEO, And What You Can Do About It - GetResponse Blog - Email Marketing Tips | Digital-News on Scoop.it today | Scoop.it
Negative SEO can really hurt your rankings, learn the basics of fighting with spammy links.
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Investor Advisory Committee Decides to Seek More Data Before Recommendation on Accredited Investor Definition - Crowdfund Insider

Investor Advisory Committee Decides to Seek More Data Before Recommendation on Accredited Investor Definition - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
The Securities and Exchange Commission hosted a meeting of the Investor Advisory Committee yesterday where they tackled the very important issue of definin
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Promoting Your Business Through Video Marketing Techniques | Seo Fantastic

Promoting Your Business Through Video Marketing Techniques | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
You can boost business and profits with video marketing. You need to learn the best strategies before trying to use video marketing if you want to propel
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Easy Tips To Maximize Your Article Marketing Success | Seo Fantastic

Easy Tips To Maximize Your Article Marketing Success | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Article directories is a large part of article promotion. This method is great because it helps boost traffic to your site. You can put up a ton of articles
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5 Ways to Incorporate Video into Your Digital Community - Social HubSite

5 Ways to Incorporate Video into Your Digital Community - Social HubSite | Digital-News on Scoop.it today | Scoop.it

There’s a reason social networks like Vine and YouTube are growing like crazy, but – as of yet – many brands have yet to catch on. It’s simple: life is complicated. With on-the-go lifestyles that leave little time for sitting and digesting large pieces of traditional content, the last thing your target market needs is another inbox message or link to a blog post. Yes, traditional marketing matters – for search rankings and providing detailed content – but, the new way to connect with a community is video. The time to incorporate it into your digital community is now.


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Microsoft and No-IP reach settlement over malware takedown

Microsoft and No-IP reach settlement over malware takedown | Digital-News on Scoop.it today | Scoop.it
Microsoft has reached a settlement with domain provider No-IP less than two weeks after it grabbed 23 internet domain names, knocking out 1.8 million customer sites and over 5 million hostnames.
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The Lighter Side Of The Cloud - Speeding Tickets - CloudTweaks.com

The Lighter Side Of The Cloud - Speeding Tickets - CloudTweaks.com | Digital-News on Scoop.it today | Scoop.it
The Lighter Side Of The Cloud - Over The Limit. Enjoy our comics each Friday...
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CMOs must fully embrace digital or risk being left out: Accenture

CMOs must fully embrace digital or risk being left out: Accenture | Digital-News on Scoop.it today | Scoop.it
ASIA-PACIFIC - More than three quarters of senior marketing executives in Asia-Pacific believe corporate marketing will undergo a fundamental transformation over the next five years due to the use of analytics, digital and mobile technologies, according to Accenture’s annual CMO study.
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MicroAd Singapore announces that MicroAd BLADE surpasses 1,000 advertisers in Asia-Pacific

SINGAPORE - MicroAd Singapore Pte.Ltd. (hereinafter referred to as “MicroAd Singapore”; Headquarters: Singapore; CEO: Kentaro Watanabe), a leading Online Ad Platform company in Asia-Pacific (APAC), today announced that “MicroAd BLADE”, a Demand-Side-Platform for Online Advertising, has surpassed the milestone of serving over 1,000 advertisers through its APAC subsidiaries.
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Infiniti CEO Johan de Nysschen resigns as firm gears up for China

Infiniti CEO Johan de Nysschen resigns as firm gears up for China | Digital-News on Scoop.it today | Scoop.it
Infiniti CEO Johan de Nysschen resigns as firm gears up for China | The CEO of Nissan’s luxury brand has handed in his resignation at a crucial time, as the automaker readies to commence production operations in China later this year
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INFOGRAPHIC: Waggin’ Train Dog Treats Tops Brands In June Facebook Engagement - AllFacebook

INFOGRAPHIC: Waggin’ Train Dog Treats Tops Brands In June Facebook Engagement - AllFacebook | Digital-News on Scoop.it today | Scoop.it
The top 20 brands on Facebook boasted an average of 14,657,305 likes at the end of June and averaged 39 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
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Konga Affiliate Program – Real or Scam?

Konga Affiliate Program – Real or Scam? | Digital-News on Scoop.it today | Scoop.it
Konga Affiliate Program – Real or Scam? Konga Affiliate Program is NOT a SCAM! Konga Affiliate Program is REAL and pays. See evidence of payment within...
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The importance of branding to content marketing - Biznology

The importance of branding to content marketing - Biznology | Digital-News on Scoop.it today | Scoop.it
For content marketers, brand is much more about the emotional connection you create with your audience than it is about logos and colors.
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ProtonMail Reaches Over $380,000 Crowdfunding Despite Reported Issue - Crowdfund Insider

ProtonMail Reaches Over $380,000 Crowdfunding Despite Reported Issue - Crowdfund Insider | Digital-News on Scoop.it today | Scoop.it
With only a week until its Indiegogo campaign comes to a close, ProtonMail has raised $382,334 from 7,447 backers. This news is somewhat surprising due thi
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Work of the Week: LGBQT rights, Blueberries and More

Work of the Week: LGBQT rights, Blueberries and More | Digital-News on Scoop.it today | Scoop.it
Column Five is no one-trick pony; we’re constantly creating a variety of visual content with our partners. Whether it’s an annual report, infographic or live-action video, we love the challenge. But what we love most is getting to share these projects with the world, so we take time each week to do just that. Check out this Work of the Week, and if you want to see more of what we do, check out our portfolio.


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Tips And Technqiues On Facebook Marketing For Your Business | Seo Fantastic

Tips And Technqiues On Facebook Marketing For Your Business | Seo Fantastic | Digital-News on Scoop.it today | Scoop.it
Facebook is available to nearly everyone. This piece can help you learn how to refine your focus on what the most profitable strategies are. Keep spam off of
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36 Rules of Social Media - Social HubSite

36 Rules of Social Media - Social HubSite | Digital-News on Scoop.it today | Scoop.it
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