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Bing vs. Google: Which Search Engine is Best? | YoungEntrepreneur.com

Bing vs. Google: Which Search Engine is Best? | YoungEntrepreneur.com | Digital-News on Scoop.it today | Scoop.it
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.

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Oracle releases Critical Update to Patch 104 Java Vulnerabilities

Oracle releases Critical Update to Patch 104 Java Vulnerabilities | Digital-News on Scoop.it today | Scoop.it
Oracle releases massive Java SE 7 Update 55 to Patch 104 Security Vulnerabilities.
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Curalate Adds Tumblr To Its Visual Analytics Platform

Curalate Adds Tumblr To Its Visual Analytics Platform | Digital-News on Scoop.it today | Scoop.it
Continuing to extend its visual analytics platform, Curalate announced this week that it’s adding Tumblr metrics to the mix. Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it’s now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr. […]
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What Is Your Content Marketing Aiming For? 5 Goals To Consider

What Is Your Content Marketing Aiming For? 5 Goals To Consider | Digital-News on Scoop.it today | Scoop.it
As the online content marketing trend continues to rise, businesses are spending increasing levels of time and money on it. A third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to ratchet that up. Data from the Content Marketing Institute show that certain […]
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Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles | Digital-News on Scoop.it today | Scoop.it
Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile […]
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Union Metrics Beefs up Social Offering With Instagram Analytics

Union Metrics Beefs up Social Offering With Instagram Analytics | Digital-News on Scoop.it today | Scoop.it
When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and  tracks historical Twitter reach. But wait, there’s more! Today a new professional grade product […]
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Brands Can Now Turn Google+ Posts Into Interactive Display Ads

Brands Can Now Turn Google+ Posts Into Interactive Display Ads | Digital-News on Scoop.it today | Scoop.it
Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google’s display advertising network. In testing since December, the program is now available to any Google+ page with at […]
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3 Ways Banks Can Make Money From a Content Marketing Strategy

3 Ways Banks Can Make Money From a Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
One big question haunts financial marketers looking at a content marketing strategy: how can banks make money on a social media?
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How to Differentiate Your B2B Brand in 2014

How to Differentiate Your B2B Brand in 2014 | Digital-News on Scoop.it today | Scoop.it
Having trouble setting your brand apart from your competitors? You’re not alone. If your brand isn’t a household name, like Amazon or Fedex, you must find other ways to differentiate and …
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The Dangerous Rise of Social Media in the Operating Room

The Dangerous Rise of Social Media in the Operating Room | Digital-News on Scoop.it today | Scoop.it
Surveys suggest most doctors and nurses understand the significant safety issues associated with the use of cell phones and laptops during surgery.
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What’s Your B2B Marketing Mission?

What’s Your B2B Marketing Mission? | Digital-News on Scoop.it today | Scoop.it
Start Thinking Out-Of-The-Planet! As I drive to work in my Tesla, I can’t help but marvel at how this car works while I sleep. Software updates are typically done during the wee hours of the mornin…
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Don't Underestimate Big Data

Don't Underestimate Big Data | Digital-News on Scoop.it today | Scoop.it
The techniques of big data have been criticized recently in a post by Tim Harford among others. It's quite easy to imagine the potential here has been exaggerated, and a core point about the importance of theory in a lot of empiricism is undeniable. But I think there is some [...]
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The Limits of Big Data: A Review of Social Physics by Alex Pentland | MIT Technology Review

The Limits of Big Data: A Review of Social Physics by Alex Pentland | MIT Technology Review | Digital-News on Scoop.it today | Scoop.it
Tapping into big data, researchers and planners are building mathematical models of personal and civic behavior. But the models may hide rather than reveal the deepest sources of social ills.
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BrightContext Acquired By WealthEngine To Bring Big Data To Marketers | TechCrunch

BrightContext Acquired By WealthEngine To Bring Big Data To Marketers | TechCrunch | Digital-News on Scoop.it today | Scoop.it
As BrightContext co-founder and CEO John Funge told TechCrunch in 2012, “What Twilio is to telephony, BrightContext is to real-time data streams.” It's..
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Chrome Remote Desktop for Android hands-on

Chrome Remote Desktop for Android hands-on | Digital-News on Scoop.it today | Scoop.it
While we’re not attempting to suggest that the Android version of Chrome Remote Desktop is perfect right off the bat, it is pretty ...
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Why You Suddenly Lost All Those Google+ Followers

Why You Suddenly Lost All Those Google+ Followers | Digital-News on Scoop.it today | Scoop.it
On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a “spring cleaning” of spammy Google+ accounts following profiles pages; however, it’s really pulling out the followers […]
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You Need More Than Just Google Analytics To Succeed Online

You Need More Than Just Google Analytics To Succeed Online | Digital-News on Scoop.it today | Scoop.it
If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem like crazy thinking because GA has a huge array of capabilities. However, there are many areas where we have better tools for understanding visitor behavior such as interaction, user sentiment and impact […]
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Reading Keywords' Future In Interactive Marketing

Reading Keywords' Future In Interactive Marketing | Digital-News on Scoop.it today | Scoop.it
If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should take a minute or two and have a look. Right now, Google is moving away from providing third parties with the depth of data it […]
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Ubisoft 'Exploits' Your Online Profile To Tout New Game

Ubisoft 'Exploits' Your Online Profile To Tout New Game | Digital-News on Scoop.it today | Scoop.it
If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of the internet, you’d probably end up like one of those mental patients in American Horror Story Asylum. It’s kind of scary the trust we place in the intertubes. […]
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Content Marketing Haters Gonna Hate (And Why They’re Wrong)

Content Marketing Haters Gonna Hate (And Why They’re Wrong) | Digital-News on Scoop.it today | Scoop.it
When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley Cyrus. Both have detractors as vocal and as passionate as their fans. Content marketing is certainly no teen idol, but as interest in the topic […]
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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Digital-News on Scoop.it today | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
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Amazon and Google are in an epic battle to dominate the cloud—and Amazon may already have won

Amazon and Google are in an epic battle to dominate the cloud—and Amazon may already have won | Digital-News on Scoop.it today | Scoop.it
In technology, it's sometimes good to let a pioneer figure out the pitfalls of a new market. Apple's iPod transformed music listening after countless lesser MP3 players failed to make a real dent. Google is now trying to do something similar in cloud computing. The company last month announced price cuts that made its cloud services cheaper than Amazon’s, the leader in cloud services...
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NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies | SYS-CON MEDIA

NetProspex Annual Report on The State of B2B Marketing Data Delivers Findings across over 61 Million Records Analyzed from Hundreds of Companies | SYS-CON MEDIA | Digital-News on Scoop.it today | Scoop.it
SYS-CON Media, NJ, The world's leading i-technology media company on breaking technology news.
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LinkedIn for B2B Marketing: Make It Work for You

LinkedIn for B2B Marketing: Make It Work for You | Digital-News on Scoop.it today | Scoop.it
LinkedIn is an individual tool, right? So if you are a B2B marketer, you might still wondering how LinkedIn might be useful to you and your business. After all, LinkedIn is, at its core, a people-bas…
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Samsung's marketing blitz vs. Apple: Effective, but big data would help | ZDNet

Samsung's marketing blitz vs. Apple: Effective, but big data would help | ZDNet | Digital-News on Scoop.it today | Scoop.it
Samsung has spent $770 million over the last two years marketing its mobile devices and has dented Apple. But good luck pinning a Facebook like, Super Bowl ads, and buzz to actual sales. Better analytics are likely to change that equation.
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Big obstacles ahead for big data for development - SciDev.Net

Big obstacles ahead for big data for development - SciDev.Net | Digital-News on Scoop.it today | Scoop.it
Big data’s great promise for development will need both human and technical capacity building, reports Jan Piotrowski.
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