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How Frequently Should a Brand Tweet? | Social Media Today

How Frequently Should a Brand Tweet? | Social Media Today | Digital-News on Scoop.it today | Scoop.it
From socialmediatoday.com - November 1, 2012 5:14 AM

In this study we follow the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets.


Via massimo facchinetti
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Rescooped by Thomas Faltin from Curation Revolution
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Apple Opens Mouth Inserts Foot - New Ad Campaigns Stink [video] via AdRants

Apple Opens Mouth Inserts Foot - New Ad Campaigns Stink [video] via AdRants | Digital-News on Scoop.it today | Scoop.it
From www.adrants.com - July 31, 2012 5:08 AM
So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares.

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Marty Note
Wow, if you and a small mercenary force from Redmond, WA set out to sink everything that makes Apple cool and unlike Windows you couldn't have done a better job than these amazingly BAD ads. A mistake SJ would have stopped. Also a statement about the fall of TWBA/Chiat/Day (a former favorite ad firm). Maybe that 4th sell out hurt. Agree with everything AdRants is ranting here.

 


Via Martin (Marty) Smith
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