Digital-News on S...
Follow
Find
135.3K views | +73 today
Rescooped by Thomas Faltin from Mastering Facebook, Google+, Twitter
onto Digital-News on Scoop.it today
Scoop.it!

How Frequently Should a Brand Tweet? | Social Media Today

How Frequently Should a Brand Tweet? | Social Media Today | Digital-News on Scoop.it today | Scoop.it

In this study we follow the activity of major brands on Twitter to determine the effect of increasing Tweet frequency on response levels via Retweets.


Via massimo facchinetti
more...
No comment yet.
Digital-News on Scoop.it today
Your new post is loading...
Scooped by Thomas Faltin
Scoop.it!

Traditional Retailing, eCommerce and The Teen Effect

Traditional Retailing, eCommerce and The Teen Effect | Digital-News on Scoop.it today | Scoop.it
The mall just isn’t what it used to be. Partly due to perceived safety issues and partly due to a fading level of interest, the mall is becoming less and less of a hangout spot for teens today. Acc…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

You’re Hired! Now What? – Targeted Job Search

You’re Hired! Now What? – Targeted Job Search | Digital-News on Scoop.it today | Scoop.it
You have just been hired for your dream job! Well, maybe not your dream job, but the next step in your career. You have followed all of the steps in the targeted job search. You’re done — right??…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Why You Are Not Organized For Effective Marketing Automation (Part 3)

Why You Are Not Organized For Effective Marketing Automation (Part 3) | Digital-News on Scoop.it today | Scoop.it
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This re…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days

The Practical Step-by-Step Guide to Build the Perfect Elevator Pitch in 5 Days | Digital-News on Scoop.it today | Scoop.it
Crafting an elevator pitch is critical for your startup and not only for the obvious reasons that might instinctively come to mind. If you read one or two ‘how to’ business articles in your lifet…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

What “We Can’t Afford Fundraising Software” Really Costs You

What “We Can’t Afford Fundraising Software” Really Costs You | Digital-News on Scoop.it today | Scoop.it
As I talk with hundreds of nonprofit organizations, I often hear “we just can’t afford a fundraising database right now. What we are using now isn’t costing us anything!” Have you ever made t…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Seven Tips For Getting Good At Spotting Trends

Seven Tips For Getting Good At Spotting Trends | Digital-News on Scoop.it today | Scoop.it
In order to succeed in business you need to anticipate what your market will want or need before it’s completely obvious to all. Learning to spot trends will give you great insight into your prospe…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur

Lead Nurturing: It’s Not Just Poor Semantics, It’s a Non Sequitur | Digital-News on Scoop.it today | Scoop.it
We have process, right? If you are reading this article, chances are good your organization has built, or is in the process of building standardized processes for lead processing. Whether you have ad…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Why You Are Not Organized For Effective Marketing Automation (Part 2)

Why You Are Not Organized For Effective Marketing Automation (Part 2) | Digital-News on Scoop.it today | Scoop.it
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This re…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed?

Video Marketing: Is Your Video Campaign Assumption-Based or Data-Informed? | Digital-News on Scoop.it today | Scoop.it
Many, if not most, marketing organizations do research into customer (or prospect base) demographics, into the buying motivations of those groups, and into other relevant data meant to inform the mar…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Corporate Culture Directly Affects Financial Performance

Corporate Culture Directly Affects Financial Performance | Digital-News on Scoop.it today | Scoop.it
The question as to whether corporate culture has an effect on financial performance has been asked before and it will likely be asked again. In a study published in the Cornell Hospitality Quarterly,…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Meet the Purchase Fish: The Digital Answer to the Marketing Funnel

Meet the Purchase Fish: The Digital Answer to the Marketing Funnel | Digital-News on Scoop.it today | Scoop.it
Photo:Madeline Ball As the digital space expands, so does its ability to break through limitations posed by borders – both the literal and figurative kind. Gone are the days where people needed to …
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Don’t Let Roboquotes Ruin Your Press Releases

Don’t Let Roboquotes Ruin Your Press Releases | Digital-News on Scoop.it today | Scoop.it
When was the last time you read a quote in a press release that really made you say, “Wow, that was really interesting and insightful”? It’s been a while, hasn’t it? That’s because most exe…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Your Trade Show Booth is Not Face-to-Face Marketing – 4 Steps to Building Your Exhibit Program Into a Compelling Experience

Your Trade Show Booth is Not Face-to-Face Marketing – 4 Steps to Building Your Exhibit Program Into a Compelling Experience | Digital-News on Scoop.it today | Scoop.it
According to EXPO Magazine’s “Corporate Exhibitor Trends Survey,” 66 percent of senior management view exhibit & event marketing essential or important in the marketing mix. And while you m…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Organizational Change Management: How to Build Your Demand Gen Center from the Inside Out

Organizational Change Management: How to Build Your Demand Gen Center from the Inside Out | Digital-News on Scoop.it today | Scoop.it
Part 2. Change Management Theory Change is inevitable, right? The only constant is change. Those are great clichés with an air of authority – we innately understand the underlying truth, but we ju…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Do It Yourself or Hire a Professional? Things to Consider

Do It Yourself or Hire a Professional? Things to Consider | Digital-News on Scoop.it today | Scoop.it
You know you need a website but you’re not sure whether to build it yourself or hire a professional. You vacillate between the two on the hour. There are many online website builders that make it l…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Commenting on Journalists’ Stories to Build Relationships

Commenting on Journalists’ Stories to Build Relationships | Digital-News on Scoop.it today | Scoop.it
Getting the attention of a reporter can be pretty tough. You can send an email, but chances are that the reporter is receiving countless emails day and night, so yours very well may get overlooked. Y…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Ways to Get More Respect at Work

5 Ways to Get More Respect at Work | Digital-News on Scoop.it today | Scoop.it
“Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” Clint Eastwood. Seemingly this formula worked well…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

How to Avoid Innovation Paralysis: Get Started! A Lean Primer

How to Avoid Innovation Paralysis: Get Started! A Lean Primer | Digital-News on Scoop.it today | Scoop.it
One of the most difficult things to do is to achieve behaviour change. Whether it is to quit smoking or stop drinking, adopting a more active lifestyle or change your eating pattern. Of course these …
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Combat the Bounce

Combat the Bounce | Digital-News on Scoop.it today | Scoop.it
The Dreaded Bounce — What Is It? We’ve all done it. Clicked on a link to a web page somewhere and realized it’s not what we were really looking for. So we click the Back button in our browser a…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Why You Are Not Organized For Effective Marketing Automation (Part 2)

Why You Are Not Organized For Effective Marketing Automation (Part 2) | Digital-News on Scoop.it today | Scoop.it
How to fit the right model to your organizational objectives Overview: Converting from traditional Marketing to automated Marketing has a major impact on your organization’s Marketing team. This re…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Workplace Wellness Ideas to Implement Immediately

5 Workplace Wellness Ideas to Implement Immediately | Digital-News on Scoop.it today | Scoop.it
Check practically any list of trends for this or next year in business and you will find that everyone is worrying over Obamacare’s impact on the workplace. The concerns are not unfounded. After al…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

Are You About to Lose Your Domain Name?

Are You About to Lose Your Domain Name? | Digital-News on Scoop.it today | Scoop.it
If you have a domain name registered through ICANN (the Internet Corporation for Assigned Names and Numbers), you could lose it without realising it. ICANN is the domain authority that manages largel…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

How Solopreneurs Can Look Professional on a Tight Budget

How Solopreneurs Can Look Professional on a Tight Budget | Digital-News on Scoop.it today | Scoop.it
When I started my first home business in the early 1990s, working from home was considered suspect and technology wasn’t as advanced as it is today. As a result, I spent a fortune on services to ma…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

How to Transform Yourself into a Marketing Technologist

How to Transform Yourself into a Marketing Technologist | Digital-News on Scoop.it today | Scoop.it
I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly influenced by digital t…
more...
No comment yet.
Scooped by Thomas Faltin
Scoop.it!

5 Reasons to Connect Analytics to Your Sales Data

5 Reasons to Connect Analytics to Your Sales Data | Digital-News on Scoop.it today | Scoop.it
When it comes to online businesses, it is widely accepted that having an analytics platform to keep track of your website’s data is an absolute must. Understanding your audience’s behavio…
more...
No comment yet.