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Ill teenager misses her family cat, so the internet builds her a virtual cathedral of felines

Ill teenager misses her family cat, so the internet builds her a virtual cathedral of felines | Digital-News on Scoop.it today | Scoop.it
Because of her weakened immune system, 16-year-old cancer patient Maga Barzallo Sockemtickem has spent many months over the past year recovering in isolation at the Seattle Children's Hospital.
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#ETcafe Twitter Chat Recap: Social Marketing - The ExactTarget Blog

#ETcafe Twitter Chat Recap: Social Marketing - The ExactTarget Blog | Digital-News on Scoop.it today | Scoop.it
Each Thursday at 11 a.m. EST, marketers from around the world join the ExactTarget Marketing Cloud user community on Twitter for a conversation about trends and campaign ideas across the digital marketing industry. We call the virtual coffee chat the … Continued
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Whos Using Digital Wallets?

Whos Using Digital Wallets? | Digital-News on Scoop.it today | Scoop.it
While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study [download page] from Thrive
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US Marketing Research Industry Seeing Pre-Recession Levels of Activity

US Marketing Research Industry Seeing Pre-Recession Levels of Activity | Digital-News on Scoop.it today | Scoop.it
Source: Marketing Research Association

Notes: Business activity in the US marketing research industry just turned in "the most positive 12 month period in the history"
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The Right and Wrong Way to Use Social Media - SumAll

The Right and Wrong Way to Use Social Media - SumAll | Digital-News on Scoop.it today | Scoop.it
It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account. Don’t let it be an afterthought or something that’s more fun than professional. Social media should... Read more »
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How the Healthcare Industry Is Using Vine to Engage Patients | Sprout Social

How the Healthcare Industry Is Using Vine to Engage Patients | Sprout Social | Digital-News on Scoop.it today | Scoop.it
Here are some inspiring examples of how the healthcare industry is using Vine to educate and engage patients.
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How To Unfollow Silent Accounts On Twitter | Sprout Social

How To Unfollow Silent Accounts On Twitter | Sprout Social | Digital-News on Scoop.it today | Scoop.it
One way to make sure that none of your followers are silent, dead, or irrelevant accounts is to use Sprout Social to unfollow them on Twitter.
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Marketing Day: Google Updates Local Search, Content Marketing Metrics & More

Marketing Day: Google Updates Local Search, Content Marketing Metrics & More | Digital-News on Scoop.it today | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google “Pigeon” Local Search Algorithm Launches Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and […]
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Study Shows Search Engine Marketing Most Effective For Customer Acquisition - ClickThrough Marketing

Study Shows Search Engine Marketing Most Effective For Customer Acquisition - ClickThrough Marketing | Digital-News on Scoop.it today | Scoop.it
The majority of retailers consider search engine marketing (SEM) to be the most effective channel for customer acquisition, according a new study conducted by Shop.org and Forrester Research. According to Search Engine Watch, when retailers were asked to name the "top three most effective sources used to acquire customers in the last year," 85 per [...]
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Stand Out on Social Media: Building a Brand Personality

Stand Out on Social Media: Building a Brand Personality | Digital-News on Scoop.it today | Scoop.it
Building a brand personality on social media can help you turn mere followers in brand advocates.
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What makes consumers click on ads?

What makes consumers click on ads? | Digital-News on Scoop.it today | Scoop.it
Content marketing is a great way to convince consumers you're worth their time, but that's no use if no ones going to your site. That's where paid ads can help.
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Leading Commercial Agency MOT Models predicts UK Economic Growth Slowing at Year End

Leading Commercial Agency MOT Models predicts UK Economic Growth Slowing at Year End | Digital-News on Scoop.it today | Scoop.it
The leading UK based commercial agency, MOT Models (www.motmodel.com), is a bellwether of the national economy. Managing Director Mike Illes is able ...
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A 217% Lift Every Content Marketer Should Be Getting, But Will You?

A 217% Lift Every Content Marketer Should Be Getting, But Will You? | Digital-News on Scoop.it today | Scoop.it
Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.
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A Very Short Guide to How to Get Your Content Seen on Facebook

A Very Short Guide to How to Get Your Content Seen on Facebook | Digital-News on Scoop.it today | Scoop.it
A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing.
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By the Book: 4 Tips for Making Your Workplace Book Club a Success - The ExactTarget Blog

By the Book: 4 Tips for Making Your Workplace Book Club a Success - The ExactTarget Blog | Digital-News on Scoop.it today | Scoop.it
There are a lot of things that truly never do go out of style; things like vinyl records, good manners, the “little black dress,” and… book clubs?  Yes. We began our workplace marketing book club in 2013. The first selection, … Continued
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Consumer Spending Trends: Deal-Seeking Behavior Prevalent

Consumer Spending Trends: Deal-Seeking Behavior Prevalent | Digital-News on Scoop.it today | Scoop.it
Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey
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Top Retail Websites Load Times Still Slowing

Top Retail Websites Load Times Still Slowing | Digital-News on Scoop.it today | Scoop.it
Source: Radware [download page]

Notes: The median load time for home pages of the top 100 US retail websites (as ranked by Alexa) has slowed yet again on a
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Marketing for Writers: Get Hired Via Your Blog

Marketing for Writers: Get Hired Via Your Blog | Digital-News on Scoop.it today | Scoop.it
Marketing for writers is a tricky topic. Few writers enjoy it. Why not make your marketing personal? Here's a strategy which works.
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The Value of Building Relationships With Other Brands on Social | Sprout Social

The Value of Building Relationships With Other Brands on Social | Sprout Social | Digital-News on Scoop.it today | Scoop.it
For an authentic presence on social media, it's important not just to build public relationships with fans, but with other brands too.
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7 Signs You're Using PPC Wrong on Social Media

7 Signs You're Using PPC Wrong on Social Media | Digital-News on Scoop.it today | Scoop.it
If your company is not seeing results from your social media PPC campaigns, it's likely that you're making some fundamental mistakes. Relying on a poorly functioning PPC system is like flushing money down the great, big internet toilet. We'll help you identify where you're going wrong and how you
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Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn's New Sponsored Content

Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn's New Sponsored Content | Digital-News on Scoop.it today | Scoop.it
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to […]
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Video: Guarding data is a CMO’s job

Marketers must lead in defending data, says Dell’s marketing chief
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The Balancing Act Of Good Content Marketing

The Balancing Act Of Good Content Marketing | Digital-News on Scoop.it today | Scoop.it
Pairing your analytical and creative team members to generate content ideas will target more of your buyer personas to create great content.
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3 Reasons I Hate Finding Images for Content - Kapost Content Marketeer

3 Reasons I Hate Finding Images for Content - Kapost Content Marketeer | Digital-News on Scoop.it today | Scoop.it
Blog posts, eBooks, SlideShare presentations... 3 Reasons I Hate Finding Images for Content They all require images. This is the one task in my content wor
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Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks | Neuromarketing

Why Your Website Launch is DOA, Twitter Psychology, & More – Roger’s Picks | Neuromarketing | Digital-News on Scoop.it today | Scoop.it
Here’s what we discovered this week, with my own new content below: This may not be the most important new study, but it’s certainly one of the stranger ones. Research by professors at the University of California – Riverside found […]
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Is Facebook the New King of Traffic?

Is Facebook the New King of Traffic? | Digital-News on Scoop.it today | Scoop.it
Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform?
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