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Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom

Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom | Digital-News on Scoop.it today | Scoop.it

Designing For Contests
I love home Homes.com doesn't kid around. They create CONTESTS not CONTENT. Why? Because contests have the added value of helping to create community too.

Erica Campbell Byrum How To Create Contests Video (start at 1:41)
http://sco.lt/6myquH VIDEO

Contest and games are FAVORITE engagement tactics because:

* They work (more new people come to play and share their playing).
* They are inexpensive WINNING is the main thing not the prizes.
* Contests have a LONG shelf life.
* Contests help unearth power Contributors and Social Supporters.


That last bullet speaks to the Gladwellian "Mavens, Salespeople and Connectors" tribes within your visitors. When you create a contest you will be visited by "contest trolls" and Ms. Byrum discusses how to deal with them in her video (link above).

This link is to Homes.com's Contest Page. This is a "Contest Splash" Page that shares the many simultaneous contests they run. I would add an ask for their "Blogger Ambassadors Program" too. They use contests to unearth their bloggers, but why not cut out the middle man and ask for those Ambassadors straight out?

Doesn't hurt to do both and I like have a page that explains the elite nature of our "buzz team". Don't think I'm saying Homes.com is missing it. They clearly GET the value of contests and you should STEAL the "ditch digging" design they do to "Splash Page" their contests.

Highly recommend watching Ms. Byrum too as her video is nothing if not comprehensive http://sco.lt/6myquH



Via Martin (Marty) Smith
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5 Web Design Ideas From A Non-Designer

5 Web Design Ideas From A Non-Designer | Digital-News on Scoop.it today | Scoop.it

Graphic Designers ROCK
I have more than tremendous respect and admiration for graphic designers. The ability to use tools like Photoshop and Illustrator to create MAGIC is something I will always envy. I know enough to know just how magical those skills truly are, so thank you.

I would LOVE to convince gifted visual marketers of the need to fix five mistakes I see over and over, mistakes that can HARM a websites bottom line and ability to scale.

I confess to making some of these mistakes myself. Easy to do when caught up in the NEW chase. I got so I printed out this list and keep it in view so it smacks me as a reminder while creating ideas for a new design.

Despite the list being omnipresent I forgot a subscription option on CrowdFunde.com two months ago, so EASY to forget these ideas:

** Email Subscription
Any websites lifeline is the LIST of supporters and subscribers they OWN. If Google changes their algorithm and PPC goes bankrupt you can always may your own list, so making sure the ability to opt in to that list is omnipresent is a CSF (Critical Success Factor).

** Keywords In Category Names
Think, "Do we want to win that keyword," when reviewing your navigation. You may select to have your URLs rewritten to be more keyword specific, but those internal links play an important role with Google's spider and SEO so KEYWORDS are a must.

** Research Keywords
My CrowdFunde co-founder Phil Buckley asked me if I thought attorneys or lawyers would be the most searched term. "Lawyers," I answered confidently knowing I was wrong (you never win these who will win questions lol). Attorneys is the winner and by a large margin. Don't write copy to what you THINK when it is so easy to do a little research and KNOW.

** The Tricky Part To Web Analytics
Here's the rub to web metrics. They operate in a constant seesaw dance with one another. Attorneys may be the most searched, but maybe that is because the Mass Tort guys have crushed the deck in some way (have no knowledge of that only using it as an example so please don't sue me lol). When you DESIGN with numbers you design better, but be sure to ask your SEO contact where the rubs are in the numbers. Rubs are numbers that LOOK one way but actually ARE another. Trust me you NEVER want to spend the kind of time in Google Analytics knowing where the rubs are requires, so ask.

** 80/20 Rule
One Internet marketing FRACTAL we discovered is 20% of the links, traffic, pages always get 80% or more of the value. Your job is to build a flexible framework so when your managing team SEES the emerging 80/20 rule you can easily shift the presentation to favor the 20 over the 80.

Now please take these practical, money making ideas and make them beautiful and THANK YOU for your dedication to BEAUTY in design and life :). Marty


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Rethinking Redux Posts Thanks To Bill & Stephan

Rethinking Redux Posts Thanks To Bill & Stephan | Digital-News on Scoop.it today | Scoop.it

Redux Posts, or posts about posts, has been a great way to get a "second act" out of viral content. Thanks to a Bill Gassett post and excellent comments espeically from Stephan Hovanian the HOW TO do a redux post is changing.

 

Instead of creating a new post curate content from reactions, comments and ideas created by the orginal post back into the first post and then re-share on social media. Be sure to use @notify so people who's content you use know you revised the first post with their ideas to give content you've already created a new life without having to write a new post.

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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Digital-News on Scoop.it today | Scoop.it

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Martin (Marty) Smith's curator insight, October 25, 2013 2:20 AM

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


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5 Ecommerce Checkout Tips - How To DESIGN For More Conversions Next Year

5 Ecommerce Checkout Tips - How To DESIGN For More Conversions Next Year | Digital-News on Scoop.it today | Scoop.it

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Martin (Marty) Smith's curator insight, October 22, 2013 12:40 PM

CureCancerStarter.org Lessons In Checkout Mechanics
We did a lot of things right with our initial design of http://www.curecancerstarter.org our crowdfunding cancer research website, but there are some "checkout mechanics" that need tuning including:

* 1,2,3 Graphic.

* Trust Marks.

* Ability To SEE what is happening. 

* Too many Steps (superfluous information requested). 

* Doesn't FEEL Secure.

 

Your ecommerce or charity donations page should be in lockdown until next year. While checkout process changes can often bring the biggest ROI, they are to be avoided this close to a major deadline like 12.25.

1,2,3 Graphic
Always MAP your checkout process and then use a different color to indicate YOU ARE HERE. This repeatable graphic is a great TRUST creator and costs NOTHING other than the design time to create it.

Trust Marks
When I use the Authorize.net Trust Mark I DON'T use their widget. Widgets allow visitors to click on the Authorize.net logo and hear all about how great they are. NO ONE clicks on that link and the overhead for carrying the JavaScript is too high. I take a picture of the logo and use that (no link). If you must link to something link to your privacy policy, but be sure to include the same graphic at the top and begin with an explanation of the Trust Mark in your copy.

SEEING What Is Happening
Our current CureCancerStarter.org checkout has a popup to save a credit card. PopUps are horrible as they destroy confidence. Confidence is lost when customers can't SEE what they've done and how it relates to the end goal. "Relates to the end goal" is why the graphical map of your checkout process is so crucial.

Too Many STEPS
We have a profile creation page in our current checkout and we aren't doing anything with that data so a BIG NO NO. Don't PROFILE your customers during checkout since you will lose half of them. Profiling should be done via incentives and email marketing WHEN you have a curators need for the data (and not before). Once I can actually USE a picture of a CureCancerStarter.org donor THEN and ONLY THEN should that information be requested.

Must FEEL Secure
Trust Marks are so common no one sees them, but boy you sure see their ABSCENCE. Why make me wonder if you are secure. Slap a logo on your checkout and write the words TRUSTED and SECURE under them. Research shows the presence of the words is valuable as it provides context to the logos AND increases trust.

When we redesign CureCancerStarter.org's checkout I will be sure to share it so we can do a BEFORE and AFTER comparison (and a real graphic designer will polish my rough drafts).

 

Seth Storey's curator insight, October 23, 2013 12:15 PM

Great tips on good checkout design

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital-News on Scoop.it today | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Digital-News on Scoop.it today | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  


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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 25, 2013 2:20 AM

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


Rescooped by Thomas Faltin from Digital Strategy
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5 Ecommerce Checkout Tips - How To DESIGN For More Conversions Next Year

5 Ecommerce Checkout Tips - How To DESIGN For More Conversions Next Year | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith, Seth Storey
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Martin (Marty) Smith's curator insight, October 22, 2013 12:40 PM

CureCancerStarter.org Lessons In Checkout Mechanics
We did a lot of things right with our initial design of http://www.curecancerstarter.org our crowdfunding cancer research website, but there are some "checkout mechanics" that need tuning including:

* 1,2,3 Graphic.

* Trust Marks.

* Ability To SEE what is happening. 

* Too many Steps (superfluous information requested). 

* Doesn't FEEL Secure.

 

Your ecommerce or charity donations page should be in lockdown until next year. While checkout process changes can often bring the biggest ROI, they are to be avoided this close to a major deadline like 12.25.

1,2,3 Graphic
Always MAP your checkout process and then use a different color to indicate YOU ARE HERE. This repeatable graphic is a great TRUST creator and costs NOTHING other than the design time to create it.

Trust Marks
When I use the Authorize.net Trust Mark I DON'T use their widget. Widgets allow visitors to click on the Authorize.net logo and hear all about how great they are. NO ONE clicks on that link and the overhead for carrying the JavaScript is too high. I take a picture of the logo and use that (no link). If you must link to something link to your privacy policy, but be sure to include the same graphic at the top and begin with an explanation of the Trust Mark in your copy.

SEEING What Is Happening
Our current CureCancerStarter.org checkout has a popup to save a credit card. PopUps are horrible as they destroy confidence. Confidence is lost when customers can't SEE what they've done and how it relates to the end goal. "Relates to the end goal" is why the graphical map of your checkout process is so crucial.

Too Many STEPS
We have a profile creation page in our current checkout and we aren't doing anything with that data so a BIG NO NO. Don't PROFILE your customers during checkout since you will lose half of them. Profiling should be done via incentives and email marketing WHEN you have a curators need for the data (and not before). Once I can actually USE a picture of a CureCancerStarter.org donor THEN and ONLY THEN should that information be requested.

Must FEEL Secure
Trust Marks are so common no one sees them, but boy you sure see their ABSCENCE. Why make me wonder if you are secure. Slap a logo on your checkout and write the words TRUSTED and SECURE under them. Research shows the presence of the words is valuable as it provides context to the logos AND increases trust.

When we redesign CureCancerStarter.org's checkout I will be sure to share it so we can do a BEFORE and AFTER comparison (and a real graphic designer will polish my rough drafts).

 

Seth Storey's curator insight, October 23, 2013 12:15 PM

Great tips on good checkout design

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WTE Solutions Shows How A BILL Can Be GREAT

WTE Solutions Shows How A BILL Can Be GREAT | Digital-News on Scoop.it today | Scoop.it
Managing your web site is made easy with AgileSite Content Management Systems by WTE. Let our CMS help you take your web site to the next level.
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