Targeting B2B Companies with Social Media and Online Banner Advertising | Digital-News on today |

Social media platforms permit drilling down to the company


SUMMARY: B2B marketers should consider targeting specific businesses and company names, Paul Mosenson writes in the final installment of his series on banner advertising. Your company could offer a complementary solution to a particular company's problem, targeting specifically and using ad dollars efficiently. Social media platforms such as LinkedIn and Facebook, which allows for workplace targeting, can make it easy.