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Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | Digital-News on Scoop.it today | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 6, 2013 2:58 PM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Digital-News on Scoop.it today | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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2 ways to supercharge your mobile strategy

2 ways to supercharge your mobile strategy | Digital-News on Scoop.it today | Scoop.it

Why do some digital ideas make big bucks while others fizzle? It's all about two critical consumer characteristics. Kiip's Brian Wong explains this surprising insight.


If you're building campaigns around data like location and IP without considering customer behavior and emotional context, your results will be sub-par. Kiip's Brian Wong says these are the insights that will make or break future campaigns.

 

First some background. Brian Wong is a bit of a Silicon Valley celebrity. He graduated college at 18, and at 19 became the youngest person to ever receive venture capital funding. (Mark Zuckerburg was 20 when he gained VC funding.) Wong is the founder and CEO of one of the fastest growing service companies, Kiip, and one of the leading minds in the digital marketing arena. In this funny and insightful conversation, Wong tells iMedia's Bethany Simpson about the customer data that will drive value in all future campaigns. He also discusses what is and isn't working on current social and gaming platforms, and tells us what he really thinks about Apple's Passbook.


Facebook v. Twitter and Xbox v. PlayStation

How solid is your read on the current industry giants? We asked Brian for his thoughts about the big social and gaming platforms, as well as what he really thinks about Apple's Passbook.

 

Giving consumers real world rewards for gaming (and other mobile interactions)
Start-up Kiip is trying a new consumer incentive model: reciprocity as engagement. In other words, consumers can earn physical incentives from brands like Skittles, American Apparel, and Propel Zero for participating in mobile experiences like gaming, or tracking their workout progress. Brian tells us more about how Kiip is changing the game for the consumer to brand relationship.

 

Two ways to supercharge your mobile strategy
Too often we jump to strategy when we need to first understand the behaviors and emotional context of our target audiences. Here's why these two factors can make or break your campaign.

 

Who's making money in mobile?
What are the areas of digital that are making money this year, and what will dominate revenue next year? Brian takes us past action-based campaigns into behavior-based ones. Imagine instead of buying by location or IP, you could buy activity and emotion-based "moments." Here's more.


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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Digital-News on Scoop.it today | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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25 Reasons Why You Should Have a Mobile Friendly Website

25 Reasons Why You Should Have a Mobile Friendly Website | Digital-News on Scoop.it today | Scoop.it

Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website. A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.


This may take a little investment, or some time spent redesigning things slightly and if that’s the case don’t be put off! Mobile usage has risen steadily over the last few years and now represents too large a chunk of the market to dismiss.


This isn’t just my opinion.

 

Here are 25 reasons why you should have a Mobile Friendly Website

 

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