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Why You Need to Know the Difference Between Customer Loyalty and Advocacy

Why You Need to Know the Difference Between Customer Loyalty and Advocacy | Digital-News on Scoop.it today | Scoop.it
Customer Loyalty and Advocacy are Not Interchangeable Concepts - A loyal customer is not necessarily an advocate...

Via janlgordon
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snappstare's curator insight, July 13, 2013 7:12 AM

fairly obvious, but always good to remind ourselves of the factors between loyalists and advocates of a brand

Topmostviral's curator insight, July 16, 2013 3:59 AM

Loyalty or advocacy

Patricia D. Sadar - Career and Leadership Acceleration Coach's comment, August 23, 2013 9:33 AM
Thank you for your insights! Donna, whether we are talking about a library or any other business. I think that it all depends on who my customers are. Who are they, what is important to them, and how can I add value. How can we as a business adapt, evolve, and respond to what our customer need from us. The art of story telling helps us to communicate in a way that we not only reach the minds of our audience...we also connect emotionally.
Rescooped by Thomas Faltin from Curation, Social Business and Beyond
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The Art and Science of Modern Marketing [Infographic]

The Art and Science of Modern Marketing [Infographic] | Digital-News on Scoop.it today | Scoop.it

This article is from Eloqua and infograph from Eloqua and JESS3 marketing as we know it has changed quite a bit.

 

As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement.

 

With the rise of the internet, mobile and social, you could see results as they came in. Science is the new buzzword.

 

You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.

 

Special announcement by Eloqua:

 

They're launching Eloqua Experience tomorrow, when modern marketers from around the globe will gather to show how they are using science and art.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/SPP0As]


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Rescooped by Thomas Faltin from Curation, Social Business and Beyond
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Digital-News on Scoop.it today | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing