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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Digital-News on Scoop.it today | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 6:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 6:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 1:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


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Pinterest Marketing Strategies [graphic]

Pinterest Marketing Strategies [graphic] | Digital-News on Scoop.it today | Scoop.it
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 9, 2013 6:29 AM

Helpful graphic defining how to use Pinterest to support your Internet marketing efforts. 

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15 “Dos” für Pinterest

15 “Dos” für Pinterest | Digital-News on Scoop.it today | Scoop.it
Wie geht man an Pinterest heran? 15 "Dos" für dieses recht neue soziale Netzwerk. Ich habe heute wieder mal eine kleine Infografik erstellt. Diesmal zu Pint

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Martin (Marty) Smith's curator insight, March 16, 2013 12:15 PM

Good guidelines for ALL Internet marketing.