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Rescooped by Thomas Faltin from Contests and Games Revolution
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Gamify with Gamification by Design

Gamify with Gamification by Design | Digital-News on Scoop.it today | Scoop.it
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...

Via Martin (Marty) Smith
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Rescooped by Thomas Faltin from Curation Revolution
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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



Via Martin (Marty) Smith
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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
Rescooped by Thomas Faltin from Ecom Revolution
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The Lean Design Movement Changes How We Make Money Online

The Lean Design Movement Changes How We Make Money Online | Digital-News on Scoop.it today | Scoop.it

Meshing A V8 SLAP
Had a V8 Slap today when I realized that the way Google has set up this new chess board doesn't favor the creation of new anything. When we started working on CureCancerStarter.org the chess board seemed to favor a User Generated Content (UGC) platform.

We wanted to create Kickstarter.com for cancer research. Great idea, but too late. Post Google's algorithm changes where social signals rule and trusted sources have all the high ground thinking in ways to fit YOURS into THEIRS is more productive and a better bet.

Important for ecommerce merchants to think in these terms:

* Appify.
* Widgetize.

* Gamify.

Ecommerce merchants may be the most impacted by these changes. Commerce can happen anywhere so why isn't it? Our merchant minds, I ran a sizable ecom website for 7 years, still focus on CASTLE building when we should be thinking about crowd converting.

Find ways to EMBED and MESH your ideas into already scaled systems and your idea, startup or site might just survive long enough to matter. One you matter you can think about castle building.


Via Martin (Marty) Smith
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Thomas Faltin's comment, October 25, 2013 12:33 AM
Martin, you're welcome ... great content!
Martin (Marty) Smith's comment, October 25, 2013 12:36 AM
Thanks Thomas. Love that guy on your page. From a video game? Great art! M
Thomas Faltin's comment, October 25, 2013 12:58 AM
Martin, i'm the guy:-) no, i found it on the internet and yes, very great art!
Rescooped by Thomas Faltin from Contests and Games Revolution
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Gamification Is Dead, Long Live Gamification

Gamification Is Dead, Long Live Gamification | Digital-News on Scoop.it today | Scoop.it
This article is about User experience and Gamification and aims to define common touch points and scenarios.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 11, 2013 9:22 PM

Great article on what to gamify in your website's User Interface (everything) and how (carefully).