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Rescooped by Thomas Faltin from Ecom Revolution
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The Lean Design Movement Changes How We Make Money Online

The Lean Design Movement Changes How We Make Money Online | Digital-News on Scoop.it today | Scoop.it

Meshing A V8 SLAP
Had a V8 Slap today when I realized that the way Google has set up this new chess board doesn't favor the creation of new anything. When we started working on CureCancerStarter.org the chess board seemed to favor a User Generated Content (UGC) platform.

We wanted to create Kickstarter.com for cancer research. Great idea, but too late. Post Google's algorithm changes where social signals rule and trusted sources have all the high ground thinking in ways to fit YOURS into THEIRS is more productive and a better bet.

Important for ecommerce merchants to think in these terms:

* Appify.
* Widgetize.

* Gamify.

Ecommerce merchants may be the most impacted by these changes. Commerce can happen anywhere so why isn't it? Our merchant minds, I ran a sizable ecom website for 7 years, still focus on CASTLE building when we should be thinking about crowd converting.

Find ways to EMBED and MESH your ideas into already scaled systems and your idea, startup or site might just survive long enough to matter. One you matter you can think about castle building.


Via Martin (Marty) Smith
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Thomas Faltin's comment, October 25, 2013 12:33 AM
Martin, you're welcome ... great content!
Martin (Marty) Smith's comment, October 25, 2013 12:36 AM
Thanks Thomas. Love that guy on your page. From a video game? Great art! M
Thomas Faltin's comment, October 25, 2013 12:58 AM
Martin, i'm the guy:-) no, i found it on the internet and yes, very great art!
Rescooped by Thomas Faltin from Ecom Revolution
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2 Critical Ecommerce Tips: Money Maps & Trust Marks

2 Critical Ecommerce Tips: Money Maps & Trust Marks | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 21, 2013 10:45 PM

We've done a bunch of good things on the CureCancerStarter.org design, but, as with any new thing, there are areas that need improvement too, As an old ecommerce Director I like "money maps"

Money Maps
Money maps are when you detail how many steps it takes to checkout. Even if your cart is advanced enough to stay within one page Money Maps are still a very good idea. The more clear you can be graphically about where a visitor is in the process the more conversions your ecommerce (or in this case a 501c3 nonprofit seeking donations) will receive.

Trust Marks
No one ever clicks on a Trust Mark, but their absence is suspicious so I like to include them but rarely use the widget supplied by the company (because the widget can slow the page down and no one clicks on it anyway). Take a picture of the trust mark and print the words Trusted and Secure under your marks.

Trusted and Secure identifies why the marks are there and there is research that shows merely saying a power word like "trusted" helps create trust. In our case the bridge is Authorize.net, the CC processor varies so instead of getting into all of that I suggest we opt for the cancer center logo.

By using the cancer center logo next to the Authorize.net logo the context is clear and the trust extends both ways (from Auth.net to the cancer center and back again).

I will hand my rough over to our designers and UX people, but creating a money map and including trust marks wrap a NEW idea such as CureCnacerStarter.org in comfortable recognizable process. Comfort is GOOD when creating the trust needed to help visitors become buyers or donors.