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Rethinking Redux Posts Thanks To Bill & Stephan

Rethinking Redux Posts Thanks To Bill & Stephan | Digital-News on Scoop.it today | Scoop.it

Redux Posts, or posts about posts, has been a great way to get a "second act" out of viral content. Thanks to a Bill Gassett post and excellent comments espeically from Stephan Hovanian the HOW TO do a redux post is changing.

 

Instead of creating a new post curate content from reactions, comments and ideas created by the orginal post back into the first post and then re-share on social media. Be sure to use @notify so people who's content you use know you revised the first post with their ideas to give content you've already created a new life without having to write a new post.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 13, 2013 10:19 AM

Thanks to a great comment on my friend Bill Gasset's recent post sharing social media marketing tips for realtors by Stephan Hovnanian I'm rethinking my Redux posts.

Redux posts are a post about a post. When a post goes as viral as Bill's I like to write a second post about the post going viral and I call these Redux posts. Redux posts give the first post a second act as new people discover it thanks to the Redix post.

Stephan's better idea is to curate in helpful tips and ideas from the almost 60 comments Bill's post received (orginal post is here: http://www.maxrealestateexposure.com/top-marketing-tips-20-real-estate-social-media-professionals/ ). Love that idea since it makes the first post "ping" on Google (sends new information in and so makes the post look "fresh" for QDF Quality Deserves Freshness).

By loading helpful PS content into the first post, then reposting to Bill's social net being sure to @notify those included the orginal post gets the Redux benefits instead of trying to climb the mountain all over again with a new post.

Great idea that has me rethinking my Redux concept with content curation in mind.

Discussion on GooglePlus
https://plus.google.com/110779935325706809622/posts/fWYdHyXkpZm

Bill on Google Plus
https://plus.google.com/+BillGassett/posts

Stephan Hovanian on GPlus
https://plus.google.com/+StephanHovnanian/posts


Great comments and ideas on GPlus too:
https://plus.google.com/102639884404823294558/posts/Pzhan52hKDm  

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We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO

We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO | Digital-News on Scoop.it today | Scoop.it

Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.

The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.

He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.

Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):

* Create amazing content (this would be the hard one).

* Put your content into context (read this carefully).

* Go beyond marketing automation (agree).

* Use Social to create "leverage" and support for your content (AGREE).

I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.  

PS. If you watch the video skip the first two minutes.  Great riff about the "science of marketing" around 14minutes into the video. 


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Scoop.it Top 10 Content Marketing Conversion Analysis Study

Scoop.it Top 10 Content Marketing Conversion Analysis Study | Digital-News on Scoop.it today | Scoop.it

Scoop.it Top 10 Content Conversion Study
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ ; Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution

 

http://sco.lt/8xqxAP Contests & Games Revolution

http://sco.lt/6KdbNJ Social Media Marketing Revolution

 

http://sco.lt/7tUwSn Marketing Revolution

Stay tuned for more.


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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


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Josep M Agusti Roca's curator insight, October 30, 2013 2:58 AM

Per a la pròpia biblioteca!

Richard Platt's curator insight, October 30, 2013 7:42 PM

Interesting stuff, not for regular posting

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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


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Josep M Agusti Roca's curator insight, October 30, 2013 2:58 AM

Per a la pròpia biblioteca!

Richard Platt's curator insight, October 30, 2013 7:42 PM

Interesting stuff, not for regular posting

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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | Digital-News on Scoop.it today | Scoop.it

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 


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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


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David Hain's curator insight, October 26, 2013 3:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 5:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Going To Discuss Sophisticated "Ad / Content Serving" With Durham Based Adzerk Next Week

Going To Discuss Sophisticated "Ad / Content Serving" With Durham Based Adzerk Next Week | Digital-News on Scoop.it today | Scoop.it
Your ad server should do more than just serve ads. We built adOS to be the fastest, easiest to use platform for managing all your online advertising. It's free to get started!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 25, 2013 6:59 PM

Ad Serving is so much more than you think. If our we design future is a series of contingent creative modeled to display based on predictive analytics then the existing very close to that idea is sophisticaed ad serving. 

Ad serving is knowing who is looking at what and how often they've seen it, but ad serving also forms the core of predictive modeling. When we show this ad to this person aor segment in this kind of environment it converts and that is exactly the way we will think of our content soon (as either converting or not).

The problem now is the top of our content marketing funnel  insn't connected to our bottom so traffic generation isn't related to conversion. Traffic is such an interesting problem.

When I sold my house only one person looked at it. Traffic LOW but converison HIGH. When I was an Ecommerce director we needed 12,000 unique visitors a day to sell 400 or 500 customers. so  Traffic HIGH but conversion LOW.

In our new GOOGLe world washing 12,000 uniques a day through for so few conversions would slowly lower your website's value. These days you want your heuristic measures (time on site, pages viewed, conversions such as downloading or signing up for something or buying something to go UP). 

Better to move LESS traffic through your website and get more from them. Sales were interestingly tied to traffic. On the one hand traffic reduciton move the conversion needle down, but that was only because our analytics weren't sophisticated enough to know who to court and who to let go.

By "court" I mean use sophisticated ad serving to model and convert the visit. With Google's new thinking about value and content marketing any websites HEURSTIC measures must improve and in an ever increasing pattern, so can't we use sophisticated ad serving to focus the right content to the right audience and so move heursitcs up.

I can see a financial person doing the, "Sophisticatd ad serving costs X, what does it get us?" Thing and boy do I hate gatekeepers like that because we are on the BLEEDIG EDGE now talking about something that cost NOTHING in relation to its potential benefits such as:

* More Page Views Because More Relevant Content Presented.
* Lower Bounce Rates As You Model Out Crap Traffic.
* Faster pattern recognition on content (ads) that are working.


 Last idea is very important because what is our content OTHER than long form ads? A: Our Content Is Exactly A Long For Ad. what DMers used to call "advertorial". The role of our content in an inbound marketing world is the same as advertorial. It doesn't look as "sell you a a used car", but don't kind yourself if your company is spending millions there better be some clear ROI somewhere. 

Clear ROI is why I want to speak with ADZERK about sophiticaed ad serviing for http://www.curecancerstarter.com.  I suspect we will find so many unintended benefits that building a ROI case won't be a problem. Stay tuned. 



 

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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | Digital-News on Scoop.it today | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT
You knew the gap between B2C laggards and…

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Dennies Bright's comment, October 16, 2013 2:29 AM
True
PivotPointBrands's curator insight, October 16, 2013 8:56 AM

Nice, succint differences. Each difference could generate a good discussion in itself. On a related note, I've been getting a better understanding of brand journalism lately, and I would say it does not have a role in B2C content marketing because of the short attention span of the B2C audience. 

MaudR's curator insight, October 16, 2013 10:47 PM

Content Marketing B2C vs. B2B

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Is Content the New Currency?

Is Content the New Currency? | Digital-News on Scoop.it today | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

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janlgordon's comment, June 18, 2013 9:38 PM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 12:11 PM

Do people actually read the content? Will it keep them following you?

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Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

Haiku Deck One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | Digital-News on Scoop.it today | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/


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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO

 

http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest

 

http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King

 

http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup

 

http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence

 

http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS

 

http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


Via Martin (Marty) Smith, Timothy Jacquet
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Josep M Agusti Roca's curator insight, October 30, 2013 2:58 AM

Per a la pròpia biblioteca!

Richard Platt's curator insight, October 30, 2013 7:42 PM

Interesting stuff, not for regular posting

Rescooped by Thomas Faltin from Personal Branding Using Scoopit
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Scoop.it Top 10 Content Marketing Conversion Analysis

Scoop.it Top 10 Content Marketing Conversion Analysis | Digital-News on Scoop.it today | Scoop.it

Scoop.it Top 10 Content Conversion Analysis
What content curation generates views? What content curation generates clicks (conversion for the sake of this study)? What can we learn from comparing VIEWS and CLICKS?

For those wondering what I'm up to with these lists of Top 10 Scoops of all time it is simple. By comparing traffic generation (views) or the top of the conversion funnel with conversion (the bottom of the funnel) we will see new content marketing iideas.

Here are Scoop.it feeds whose Top 10 analysis for clicks is complete:

http://sco.lt/7HnqjZ ; Curation Revolution

http://sco.lt/8CZurZ Design Revolution

http://sco.lt/7PxYjx Startups Revolution

http://sco.lt/8cl8Yz Ecommerce Revolution

Stay tuned for more.


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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


Via Martin (Marty) Smith
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Josep M Agusti Roca's curator insight, October 30, 2013 2:58 AM

Per a la pròpia biblioteca!

Richard Platt's curator insight, October 30, 2013 7:42 PM

Interesting stuff, not for regular posting

Rescooped by Thomas Faltin from Startup Revolution
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Top 10 Startup Revolution Scoops Of All Time

Top 10 Startup Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Startups Revolution Scoops of All Time

 

http://sco.lt/63ybkv Infographic - How Startup Funding Works

 

http://sco.lt/4yXNnF Blog Post -  Content Marketing, Storytelling & UGS are New SEO


http://sco.lt/7cLniz Infographic - Color of Startups: Infographics For Startups From Pinterest


http://sco.lt/7k20R7 - Blog Post - Learning Business Leadership From Superheroes

http://sco.lt/8EwUrZ - Blog Post & Video- Steve Jobs On How Content Is Truly King


http://sco.lt/5Ssikz - Infographic - Why All Business Is Pesonal @HaggleApp Disrupts Commerce

http://sco.lt/7g7yCX - Infographic - How To Acquire Customers For Your Startup


http://sco.lt/8Hk3qz - Bog Post - Why Should A Startup Have A Social Media Presence


http://sco.lt/6NXF6f - Blog Post - Why Paper.li ROCKS


http://sco.lt/8t6PFx - Blog Post - Five Ways Your Logo Impacts Your Social Media Markeitng

 

 


Via Martin (Marty) Smith
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Josep M Agusti Roca's curator insight, October 30, 2013 2:58 AM

Per a la pròpia biblioteca!

Richard Platt's curator insight, October 30, 2013 7:42 PM

Interesting stuff, not for regular posting

Rescooped by Thomas Faltin from Curation Revolution
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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | Digital-News on Scoop.it today | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 

 

2. http://sco.lt/68zYfp 21 Content Types We Crave

 

3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]

 

6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]

 

9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]

 

10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast.

Have decided to extend into a Top 10 Scoopit Conversion Stdy combing Top 10s from each of my 12 feeds. Learn more: http://sco.lt/69HeAj


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David Hain's curator insight, October 26, 2013 3:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 5:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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5 Content Marketing Mistakes You’re Making Right Now (and How to Fix Them!)

5 Content Marketing Mistakes You’re Making Right Now (and How to Fix Them!) | Digital-News on Scoop.it today | Scoop.it

By: Dawn Papandrea, NewsCred Contributor
If you’re reading this blog, you may already believe that content marketing will benefit your business. What you might not know is that there is a right way and a wrong way for getting it done.


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Martin (Marty) Smith's curator insight, October 25, 2013 7:06 PM

Love the "trying to go viral as if it where that easy" tip. Viral is as viral does. The irony is the more you TRY to go viral the less you are likely to actually go viral. All great tips content marketing No No tips here easy to fall into any one of these mistakes. Don't. Great Brian Yanish @MarketingHits post. 

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Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking | Digital-News on Scoop.it today | Scoop.it

|Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of 217 marketing professionals by Unisphere Research and...


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Martin (Marty) Smith's curator insight, October 22, 2013 5:28 AM

The great title of this scoop says it all. Everyone is creating content marketing but no one is sure how the top of the conversion funnel, those things we do like blogging and social media that drive traffic, and the bottom of the funnel, the magic land of conversions and ROI live, are connected.

There are several problems trying to connect traffic generation to ROI and conversion including:

* Attribution.
* Lack of accurate tools.
* TIME.
* Lack of predictive analytics.

Attribution, knowing where converting traffic came from, can be a bear. Conversion funnels can be peppered with visits; content and referring URLs What was the magic combination that actually created the conversion? Sophisticated analytics model attribution and assign some weighted value, but this is riff with bias and accurate enough (generally) to calm the riot. Some modeled attribution still beats NONE since no modeled attribution can lead to cutting off your websites proverbial nose to spite its face.

Time is part of the attribution problem. Some content lasts for a day and that are all its ever going to do. Other "evergreen" content can last for a year sending converting traffic all along. How do you know when you have short or long term content? By how it behaves and that is defining a bard door after horses are already out.

There is a missing algorithm in all of this. The magic QUANT math that can accurately connect funnel tops to bottoms. The problem is that QUANT math better be flexible and have some Artificial Intelligence-like flexibility or it isn't of much use since the web is a constantly changing sea of data, attribution and time.

We will master these complex FACTORS and find a way to better connect our funnel tops and bottoms someday soon. In the meantime bailing wire and chewing gum ROI systems will continue to rule our content marketing investments.

 

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Digital-News on Scoop.it today | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 12:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 3:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 3:23 AM

Amazing

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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Digital-News on Scoop.it today | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
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Russ Merz, Ph.D.'s curator insight, March 23, 2013 6:19 AM

The tricky part is step #3--"Identifying Topic and Message". The rest is pretty standard tactical planning procedure.

Esther L's comment, March 24, 2013 6:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 1:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.