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Rescooped by Thomas Faltin from Design Revolution
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Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom

Contests Are KING - Web Design For Contests Example Inspires via @HomesDotCom | Digital-News on Scoop.it today | Scoop.it

Designing For Contests
I love home Homes.com doesn't kid around. They create CONTESTS not CONTENT. Why? Because contests have the added value of helping to create community too.

Erica Campbell Byrum How To Create Contests Video (start at 1:41)
http://sco.lt/6myquH VIDEO

Contest and games are FAVORITE engagement tactics because:

* They work (more new people come to play and share their playing).
* They are inexpensive WINNING is the main thing not the prizes.
* Contests have a LONG shelf life.
* Contests help unearth power Contributors and Social Supporters.


That last bullet speaks to the Gladwellian "Mavens, Salespeople and Connectors" tribes within your visitors. When you create a contest you will be visited by "contest trolls" and Ms. Byrum discusses how to deal with them in her video (link above).

This link is to Homes.com's Contest Page. This is a "Contest Splash" Page that shares the many simultaneous contests they run. I would add an ask for their "Blogger Ambassadors Program" too. They use contests to unearth their bloggers, but why not cut out the middle man and ask for those Ambassadors straight out?

Doesn't hurt to do both and I like have a page that explains the elite nature of our "buzz team". Don't think I'm saying Homes.com is missing it. They clearly GET the value of contests and you should STEAL the "ditch digging" design they do to "Splash Page" their contests.

Highly recommend watching Ms. Byrum too as her video is nothing if not comprehensive http://sco.lt/6myquH



Via Martin (Marty) Smith
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Rescooped by Thomas Faltin from Social Media
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Secrets For Revolutionaries via ScentTrail Marketing

Secrets For Revolutionaries via ScentTrail Marketing | Digital-News on Scoop.it today | Scoop.it

Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.


Via Martin (Marty) Smith, Alicia Rodriguez Ruiz
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Rescooped by Thomas Faltin from Geography Education
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The Importance of Place

The Importance of Place | Digital-News on Scoop.it today | Scoop.it

Using the vocabulary of this course, please describe in detail the geographic context of a town like this (real or imaginary).  What is the town like?  How did it get that way?  What type of meaning does 'place' have for those that live there?  


Via Seth Dixon
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Rescooped by Thomas Faltin from Collaborative Revolution
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Community Management Around The World via Gladys Pintado (@gtpintado)

Community Management  Around The World via Gladys Pintado (@gtpintado) | Digital-News on Scoop.it today | Scoop.it
Community - Management - Human Resources - Leadership

 

Marty - Love this Scoop.it magazine from my friend Gladys Pintado showing different ways community managers around the world approach the task of building community, one of the hardest things to do well on God's green earth :). 


Via Martin (Marty) Smith
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Rescooped by Thomas Faltin from Curation Revolution
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Today It Rained - Tips On Building Community Online

Today It Rained - Tips On Building Community Online | Digital-News on Scoop.it today | Scoop.it
Today It Rained - Tips On Building Community
One of my favorite lines in any movie is when Robert Redford turns to the expectant Faye Dunaway and says in…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 3, 2013 9:22 PM

Here are the community building tips I shared with my friend Nikol Murphy today:

* NAME the team (creates a sense of connectedness).
* Create public profiles so teammates can know each other.
* Arm the team (with a clear mission and tools).
* Reward the team (with social THANKS and a little competition).
* Learn from the team (LISTEN very carefully and creation of brand advocate teams is the fastest way to improve branding, marketing (Internet or not) and other important Critical Success Factors).

Wondering what this has to do with Robert Redford's 3 Days of the Condor? Will need to read the post for that nugget :). M

Betty Skeet's curator insight, October 20, 2013 3:18 AM

Injecting a little playful spirit can save a working team....try something like this at work...is it possible?