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Rescooped by Thomas Faltin from The Marketing Technology Alert
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The State of Demand Generation 2013 - Pardot | #TheMarketingAutomationAlert

The State of Demand Generation 2013 - Pardot | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it

How well do you understand your buyers and their purchasing process? We surveyed over 400 B2B marketers to determine just how the purchasing cycle has changed over the past few years, so that you can better engage with and target your buyers. Discover:

  -->  Which demand generation practices best-of-breed companies are using

  -->  Which industry standards are on their way to becoming benchmarks

  -->  What types of content consumers are searching for

  -->  What the future looks like for demand generation best practices

 

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iNeoMarketing's curator insight, October 8, 2013 6:24 PM

And another freebie. Basic material to assist the newbie.

Rescooped by Thomas Faltin from Online Marketing Resources
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Marketing Automation Trends - Pepper | #TheMarketingAutomationAlert

Excerpt...

 

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers in the  B2B Technology Marketing Community on LinkedIn to get answers to questions like:
- What are the biggest barriers to marketing automation adoption?
- What marketing automation benefits do marketers expect?
- How do marketers evaluate marketing automation vendors?
- How do marketers measure ROI of investments in marketing automation?

We received over 900 survey responses and distilled the survey findings into this easy to digest, information-rich report. Please feel free to share this survey with your colleagues. Thanks to everyone who participated in the survey!

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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iNeoMarketing's curator insight, October 1, 2013 7:02 PM

Another outstanding bit of content to assist you with your 2014 plans and budgets! I was surprised by the quality of work, even though the sample is a flawed.

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Modern marketing department structure - Demand Metric | #TheMarketingAutomationAlert

Overview...

 

The marketing profession has been turned upside down in the past ten years. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.

Marketing is more customer-centric and more content driven than today and that is reflected in the way that companies are organizing their marketing departments.

This template has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

 

 

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iNeoMarketing's curator insight, October 6, 2013 6:46 PM

This is scoop 1 of 2 where the new marketing organization is presented and discussed. This graphic is a bit too person heavy, and you can see where tasks can be consolidated under one roof. Yet missing: SEO, optimization, data analysis.