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Rescooped by Thomas Faltin from consumer psychology
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Smart people buy generic brands

Smart people buy generic brands | Digital-News on Scoop.it today | Scoop.it

"Americans are wasting about $44 billion a year on name brands, when they could be buying the exact same products if they switched to cheaper store brands, says a new paper ..."

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Via Leona Ungerer
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Rescooped by Thomas Faltin from consumer psychology
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What five brands are you?

What five brands are you? | Digital-News on Scoop.it today | Scoop.it

"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..."


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Rescooped by Thomas Faltin from consumer psychology
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Brands 'miss' key cultural events : News from warc.com

Brands 'miss' key cultural events : News from warc.com | Digital-News on Scoop.it today | Scoop.it

"With British Muslims celebrating the festival of Eid al-Fitr over the coming days, new research suggests brands may miss out on the sales opportunities presented by this and other cultural events ..."

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Rescooped by Thomas Faltin from Curation Revolution
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Top Storytelling Brands via Marketing Week UK

Top Storytelling Brands via Marketing Week UK | Digital-News on Scoop.it today | Scoop.it
Top storytelling brands

Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest.

Here is the direct URL:
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article


Via Martin (Marty) Smith
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