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Apple’s new ad highlights how the iPhone helps people in inspiring ways

Apple’s new ad highlights how the iPhone helps people in inspiring ways | Digital-News on Scoop.it today | Scoop.it

"A beautiful new Apple ad called ‘Dreams’ was released today as part of the company’s “Powerful” series that highlights the ways the iPhone is changing people’s lives around the world ..."

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Via Leona Ungerer
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Radical iOS 7 Design Is Threat To Some Existing Apps

Radical iOS 7 Design Is Threat To Some Existing Apps | Digital-News on Scoop.it today | Scoop.it
iOS 7 is the most radical re-design of the interface since the very first iPhone. Many non-Apple apps will suffer the consequences.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 22, 2013 8:33 PM

Great post about how new iOS7's radical design threatens many "old school" apps.

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5 Indispensable Requirements of Modern Marketing

5 Indispensable Requirements of Modern Marketing | Digital-News on Scoop.it today | Scoop.it
“Marketing used to be pretty simple.” Not anymore.

 

That’s how Joe Payne, Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice.

 

The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal.

 

This is a daunting amount of responsibility. And for marketers to succeed, there are five indispensable requirements of modern marketing.

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How Benchmark Reports Doubled Lead MD’s Pipeline - Radius

How Benchmark Reports Doubled Lead MD’s Pipeline - Radius | Digital-News on Scoop.it today | Scoop.it

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Before LeadMD launched their benchmarks program, they identified the motivations of their customers, as well as the pain points. To benchmark a prospect’s CRM, LeadMD has developed a set of questions around marketing automation use and performance. After prospects have answered all the questions and filled out a simple form, LeadMD produces a benchmark report that compares a company’s performance to the performance that other companies report.

 

After just two months of offering marketing benchmarks to prospects, the LeadMD sales pipeline doubled, and the company closed a quarter of its forecasted revenue.

 

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Via marketingIO
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marketingIO's curator insight, July 17, 2014 6:30 PM

The power of free apps.

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To App Or Not To App?

To App Or Not To App? | Digital-News on Scoop.it today | Scoop.it

The pros and cons of native vs. mobile Web apps

 

SUMMARY: Mobile-optimized websites are less expensive to develop than native mobile applications, but there are pros and cons to each, writes Dave Meeker. A native app's icon is in itself a constant company brand reminder. Also, the apps can utilize the features of the mobile device better and usually run better, but they require downloading by motivated users, and updating them is not as easy as a mobile Web app. Timing is also a consideration, so a mobile Web app may be preferable for temporary campaigns or limited-time promotions, writes Meeker.

 

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