Hawken Devs Unveil Transmedia Marketing Strategy | Digital-News on Scoop.it today | Scoop.it

Benjamin Webb: "The developers and publishers behind the upcoming Mech shooter Hawken have revealed their plans for a transmedia form of marketing in relation to the franchise. As a part of this approach, they have enlisted the aid of comic book artists and directors to get a digital series and original graphic novel off the ground."

Via Simon Staffans, The Digital Rocking Chair