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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Digital-News on Scoop.it today | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  


Via Martin (Marty) Smith
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How Social Media Influence Businesses | Great #Infographic from Visual.ly

How Social Media Influence Businesses | Great #Infographic from Visual.ly | Digital-News on Scoop.it today | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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Death of Social Business Exaggerated Or Right? ScentTrail Marketing

Death of Social Business Exaggerated Or Right? ScentTrail Marketing | Digital-News on Scoop.it today | Scoop.it

Brian Solis is a great writer and even better thinker. In this post he argues C-level executives have all but killed the nascent social media revolution I agree and disagree with Brian and share experience of more than 30 years of working with and selling to the C-Suite almost exclusively (after selling bar soap and candy to Wegman's grocery store managers for a few years).

I changed my career by being intrigued enough by PCs that I purchased one with money I didn't have in 1984. That experience of seeing something so clearly has happened more than once now and the social media revolution Solis describes as hung up on a rock is one of those future visions.

Do I agree with Solis that our social media revolution hasn't met its promise and that many old school ways remain? Yes and no. I note, in the piece a few examples of the digital revolutions wrecking ball Actually the digital revolution turns out to be more water on stone erosion than wrecking ball and SMM looks much the same.


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Secrets For Revolutionaries via ScentTrail Marketing

Secrets For Revolutionaries via ScentTrail Marketing | Digital-News on Scoop.it today | Scoop.it

Creating A Revoltion is HARD
May be hard, but MOVEMENTS are powerful ideas. Campaigns are not movements. Campaigns are more about YOU than THEM. My advice is learn secrets for revolutionaries and remove US vs. THEM makreting in favor of Save The World Marketing.


Via Martin (Marty) Smith, Alicia Rodriguez Ruiz
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Leave The Gun, Take The Cannoli, Use G+

Leave The Gun, Take The Cannoli, Use G+ | Digital-News on Scoop.it today | Scoop.it
Leave The Gun, Take The Canoli and Use GooglePlus
I do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze me…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 20, 2013 5:05 PM

This post from this morning sprang a life of its own :).

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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Digital-News on Scoop.it today | Scoop.it

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 


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Martin (Marty) Smith's curator insight, March 18, 2013 11:23 PM

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M

 

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Saving Endangered Languages Through Digital Technology | dakwak's blog

Saving Endangered Languages Through Digital Technology | dakwak's blog | Digital-News on Scoop.it today | Scoop.it

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Rethinking Redux Posts Thanks To Bill & Stephan

Rethinking Redux Posts Thanks To Bill & Stephan | Digital-News on Scoop.it today | Scoop.it

Redux Posts, or posts about posts, has been a great way to get a "second act" out of viral content. Thanks to a Bill Gassett post and excellent comments espeically from Stephan Hovanian the HOW TO do a redux post is changing.

 

Instead of creating a new post curate content from reactions, comments and ideas created by the orginal post back into the first post and then re-share on social media. Be sure to use @notify so people who's content you use know you revised the first post with their ideas to give content you've already created a new life without having to write a new post.

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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | Digital-News on Scoop.it today | Scoop.it

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 


Via Martin (Marty) Smith
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Thoughts On The Hot Air Of Big F Fame and Being A Tank

Thoughts On The Hot Air Of Big F Fame and Being A Tank | Digital-News on Scoop.it today | Scoop.it
This is an excellent piece on the new economy that's developing in the digital realm and points the way to how value translates to the "real world".…

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Martin (Marty) Smith's curator insight, October 14, 2013 9:32 PM

I added some thoughts about "job security" and big F Fame. The one doesn't necessarily determine the other, but, and I agree with David Amerland's curated post on this, life cna be easier. I wouldn't know what to do if my life was even the least bit "easier" lol.

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Save The World Marketing

In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO

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Decoding The Path To Purchase & Everywhere Marketing [Marty Note]

Slides taken from Toby Desforges "Decoding The Path To Purchase" workshop at the Path To Purchase Summit in Sydney, February 24th 2012

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Martin (Marty) Smith's curator insight, March 21, 2013 10:34 AM

"Everywhere Marketing"


I'm not going to pay Forrester the $500 they want for their Fragmented Path To Purchase Demands Everywhere Marketing report, but I bet I can guess what it says. 

When I was a Director of Ecommerce 2 years ago it drove me crazy that customers would leave our shopping cart looking for deals on RetailMeNot.com. The solution was to reduce the friction and make it easy to find our coupons on our website. 

Life was QUIET then compared to now. Social shopping is great when it is working in your favor, when friends and friends of friends are acting as a Greek Chorus and helping you move visitors into customers. 

The shifting sands of social media and real time marketing (see Expion panel from 2 days ago: http://sco.lt/68DJj7 for more on real time marketing) mean your brands are only as strong as their weakest point. 

What Forrester calls "everywhere marketing" I think of as "Tapestry Marketing" - the idea that the more tapestry you weave the more fish you catch (to mix a metaphor). The elements of Internet marketing play best TOGETHER so you are only as strong as your weakest link and your brand, messaging and campaigns need to be everywhere. 

Here's the rub, YOU can't get anything everywhere. The only way to achieve the spread you need, something marketing teams used to just BUY, is to create advocacy, to have a supportive tribe willing to carry your message across their social nets. 

The even trickier part is you can't pay for true advocacy. Advocacy, for all but the 30% of mercenaries you can buy, is an issue of intrinsic not extrinsic motivation. Your tribe will help you because they LOVE you and are willing to sacrifice to help. 

Wow, if that felt like your marketing just got CHANGED you are getting the idea. No matter WHAT you sell from the dry cleaner on the corner to an Internet only B2C play generating millions you depend on the kindness of strangers (http://scenttrail.blogspot.com/2013/03/the-kindness-of-strangers-and-new.html ). 

This slide deck provides good "everywhere marketing" supporting facts. If you can't sell social media to your C level, drop back and see if you can pass Everywhere Marketing by them.  

 

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DISRUPTION: Why Google+ Is Best Social Net for Content Marketers

DISRUPTION: Why Google+ Is Best Social Net for Content Marketers | Digital-News on Scoop.it today | Scoop.it
Play along with me here for a minute. Imagine some drunk wandering down the sidewalk at 3 in the morning. He's got a cigarette dangling from his lip and

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 10, 2013 8:40 AM

AGREE - Google Plus Disrupts
I was in a conference the other day and people actually chuckled when Google plus was mentioned, they laughed. "Perfect," I remember thinking; "no one gets it yet time to double down on Google Plus". You don't make millions online by doing things the way others are doing them. 

You make money by being remarkable, distinct and disruptive. Money is simply the currency we use to keep score. You can't make money online by setting out to make money (irony). Authentic honesty is the table stakes of online poker. 

Insincere disruption or disruptions not supported by social signals don't last long. Once you know the story you want to tell, I would tell it on Google Plus. Don't forsake the other social nets, just use G+ as your main horse, the one you ride the most and the one who gets the best oats. 

Why? More than just G+ comes from Google; Google Plus is less crowded (at the moment) and less defined. "Less defined" means common groupthink and best practices are less established. Since Google Plus is a suite of tools with many possible combinations it may stay "less defined" for a long time. 

The way you combine and use the suite of tools that make up G+ may be very different than the next user (and this is what you want). It is easier to use a suite of tools to disrupt than a platform. Platforms such as Facebook and Twitter have their own very defined structure, a structure largely controlled by someone else. 

Tools Rule
Google Plus is not perfect (by a long shot). Many of its elements and tools are counter-intuitive and infuriating (at first). Hang in there and keep creating, combining and re-combining and you will like the end result (eventually). 

Google Plus is more conducive to long form content and conversations too. Don't just repost. Make sure you add some original value even if the piece started somewhere else. Can't have conversations on Twitter and Facebook friends want to hear about your children and trips. G+ is where I go to have meaningful conversations about Internet marketing.

The environment can turn contentious on strange things, but adopt the attitude that all feedback is GOOD, praise and listen and your ideas will get BETTER on G+. How disruptive is that?

 Conversation continues on G+: https://plus.google.com/u/0/102639884404823294558/posts/HhimtJ7CPg9