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Google SEO and web accessibility | Access iQ

Google SEO and web accessibility | Access iQ | Digital-News on Scoop.it today | Scoop.it
Access iQ spoke with Michael Wahlgren, CEO and founder of search engine marketing and web development company Pineberry, on the relationship between accessible websites and Google search engine optimisation (SEO).

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5 quick ways to get more SEO value from your content marketing - BrightInfo

5 quick ways to get more SEO value from your content marketing - BrightInfo | Digital-News on Scoop.it today | Scoop.it

Digest...


Here are five things you can do today go kick your rankings up a notch:

 

1. Know your domain

Research your industry and vertical keywords to make sure that they appear in your content marketing for the search engines to pick up on.

 

2. Validate top keywords

You can verify the terms and keywords you identified are popular in your space by using keyword popularity tools such as the Google Keyword Research Tool. See a list of similar tools at 10 Great Alternatives to the Google Keyword Research Tool.

 

3. Validate what drives your audience

You can use the Google Analytics acquisition menu to review the organic search terms that bring the most visitors to your site.

 

4. Think SEO every time you write

When you blog or write, be sure to use the top terms identified and write around them so that they are a central part of your text. Repeating these terms in your text will help the search engines identify the main topics of your text.

 

5. Measure and repeat

Make sure you check your results with the Google Analytics or Webmaster Tools to see if the terms you highlight are actually being picked up by your audience. Google Webmaster Tools lets you see the result rank/position of each of your terms and monitor what’s trending.

 

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iNeoMarketing's curator insight, August 10, 2014 7:36 PM

SEO 101 stuff. For the non-techie, i.e., you won't find this content on Moz.

Hsin-Ju Tsai's curator insight, August 16, 2014 10:06 AM

SEO is a important techniques, because it can bring targeted audiences to the blog or website. @Ashleigh Ali

  

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Local Search Buzz! Google Local Search News Roundup

Local Search Buzz! Google Local Search News Roundup | Digital-News on Scoop.it today | Scoop.it
There is a ton of important new Google Local info, as well as great advice from Pros at the Local Search Forum and news from around the web

Via Linda Buquet :: Catalyst eMarketing
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The Differences Between Google & Bing Seo Algorithms

The Differences Between Google & Bing Seo Algorithms | Digital-News on Scoop.it today | Scoop.it
When we talk about SEO, we usually make an assumption that we’re talking about Google, after all it holds some 67% of the search engine market. Your customers use it, you use it and so does everyone

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Attorney Local SEO - 3 Tactics for Optimizing those Practice Area Pages!

Attorney Local SEO - 3 Tactics for Optimizing those Practice Area Pages! | Digital-News on Scoop.it today | Scoop.it
There is only so much you can say about City + DUI and your competitors are all saying the same thing...

Via Linda Buquet :: Catalyst eMarketing
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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | Digital-News on Scoop.it today | Scoop.it

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 


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Build Great SEO Friendly Mobile Websites

Build Great SEO Friendly Mobile Websites | Digital-News on Scoop.it today | Scoop.it
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.

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Martin (Marty) Smith's curator insight, October 6, 2013 2:58 PM

Great SEO Moz tips here about a tricky subject - how to build SEO friendly mobile websites.

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Search Engine Gamification - Million Dollar Idea Freebie - Atlantic BT

Search Engine Gamification - Million Dollar Idea Freebie - Atlantic BT | Digital-News on Scoop.it today | Scoop.it
Search Engine Gamification ties search engine browser, Results Pages (SERPs) and "members" together in a ballet of TRUST and LEGITIMACY, a $1M Idea free.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 4, 2013 4:31 PM

Why give away a million dollar idea? Why not? I learned this idea from friends, lost it and found it again from other friends this last Saturday. The idea ties browsers (Chrome, IE, whatever) to the Search Engine Results Pages (SERPs) via a simple App that uses schema Google makes available to anyone. 

The net impact of this simple idea is Google becomes your partner in your company's search engine marketing. You get YOUR logo on Google when a "logged in member" is searching. 

Three years ago there was too much "login friction", friction now solved by Facebook, Twitter and Google Plus "create an account with social" APIs. What do you owe me if you use Search Engine Gamification to make millions? Nothing but a donation to cancer research would be nice. 

I also stand ready to help anyone create this tool FREE and bet I can enlist some of my friends too. Why give away a million dollar idea? SOT, Sign of the Times and not worth anything locked up in my head :). 

Sylvie Mercier's curator insight, March 5, 2013 8:05 AM

Trucs et acstuces à découvrir 

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Top Tech Trends & People of 2012 (Focus on New Media Communications)

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 

P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester.

Ken


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ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight, January 17, 2013 11:23 PM

This is a course created by fellow curator Ken Morrison.  It contains enough information on social media that everyone will find something of interest.  Thanks for sharing, Ken!

Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!
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Download SEO Studio for WordPress - Tools for SEO

Download SEO Studio for WordPress - Tools for SEO | Digital-News on Scoop.it today | Scoop.it
A complete set of SEO tools useful for tracking progress and improving ranking. Install it on your WordPress website today without any hassle. It seamlessly integrates with your existing design & website. Demo SEO Studio for WordPress – Tools for... http://theme123.net/download-seo-studio-wordpress-tools-seo.html
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Bonioni mathilde's curator insight, October 10, 2014 5:37 AM

ajouter votre point de vue ...

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10 Essential SEO Terms You Should Know

10 Essential SEO Terms You Should Know | Digital-News on Scoop.it today | Scoop.it
If you're new to SEO, you'll find that the terminology is a language all on its own. Improve your SEO vocabulary andknowledge with these 10 essential SEO terms.

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WebTech Group's curator insight, August 10, 2014 4:37 PM

SEO article.  Great information, definitions and data.  Call 417-529-1133.

R Kidambi Badri's curator insight, August 10, 2014 11:03 PM

I always wanted to know more about 301 redirect and canonical URLs. They are explained beautifully in this blog post. Many thanks to the author

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Digital-News on Scoop.it today | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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malek's curator insight, August 5, 2014 7:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 2014 8:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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Warning: GMB Verification Problems - Time Saving Advice to Avoid Frustration

Warning: GMB Verification Problems - Time Saving Advice to Avoid Frustration | Digital-News on Scoop.it today | Scoop.it
There has been a big uptick in Google My Business verification issues for the past month. Here's why...

Via Linda Buquet :: Catalyst eMarketing
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Linda Buquet :: Catalyst eMarketing's curator insight, July 22, 2014 12:30 PM

Don't let this frustrating, time wasting problem get in your way!

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The Four Basic Online Marketing Options You Should Know About -

The Four Basic Online Marketing Options You Should Know About - | Digital-News on Scoop.it today | Scoop.it
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories.

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Negative SEO Tactics That Will Kill Your Rankings [infographic] ~ Rankpop | #TheMarketingAutomationAlert

Negative SEO Tactics That Will Kill Your Rankings [infographic] ~ Rankpop | #TheMarketingAutomationAlert | Digital-News on Scoop.it today | Scoop.it
This infographic by rankpop guys, lists some "zombie SEO" examples that Google extremely hate about, and are equally horrible to the audience who visit your site or blog.

 

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iNeoMarketing's curator insight, October 7, 2013 9:31 PM

If you can get through the dopey Halloween theme, there's some good stuff in here.

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Storytelling Is The New SEO [LIVE Raleigh SEO Meetup 3.26] TRENDING on @SlideShare

Google Panda and Penguin algorithm changes have a secret implication - that content is truly and finally KING. Not all content is equal. Some content has higher engagement potential.

Storytellig Is The New SEO discusses how leading online storytellers such as RIE.com and Patagonia.com weave stories into their website, communication and marketing.

Developing a gamification layer is key to making stories resonate over time. SEO is the New Storytelling discusses how to create three types of gamification: Active, Passive and Real Time.

Presentation was created for Raleigh SEO Meetup: http://www.meetup.com/RaleighSEO/ on Tuesday 3.26 and will be broadcast live via a Google Hangout.

Join Google Hangout here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  ;

 

And yes, SEO is the great white whale :).

COOL, tendingn on SlideShare with over 2,000 views in a day! LIVE tomorrow night. 



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Parker Donat's curator insight, April 9, 2013 6:53 PM

I'm a huge fan of this Slide by Marty Smith. 

Martin (Marty) Smith's comment, April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment, April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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Saving Endangered Languages Through Digital Technology | dakwak's blog

Saving Endangered Languages Through Digital Technology | dakwak's blog | Digital-News on Scoop.it today | Scoop.it

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