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5 Reasons Why BING Doesn't And May Never Get It

5 Reasons Why BING Doesn't And May Never Get It | Digital-News on Scoop.it today | Scoop.it
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 25, 2013 11:10 PM

Bing isn't relevant and I appreciate that they have a lot of money and don't like not being relevant, but TOUGH. Here are five reasons why Bing doesn't get it:

1. http://www.bing.com/smartsearch 
Look at that page. With its tiny poor contrast Call To Action and 117 words of copy. The page is graphically dull. The copy talks about itself to itself (good summary of Bing's problem right there). 

2. Now click on the tiny Get Started CTA.
So Bing wants to show me their search engine by limiting my search and showing me a movie. Talking to self about self again and creating cognitive dissonance about their search. 

3. The Magic Typing They Do For You.
Now click again and watch as the movie types a search for you and then starts talking about Windows. What? Windows aren't we discussing Bing and search what does windows have to do with anything. Search is search and Windows is Windows don't talk search and then force Windows down my throat. 

4. Bing Makes NYC Boring.  

Keep clicking next (like a puppet) and Bing makes the most exciting city on earth feel and look boring. Again why are we not in a live search window and in control of our own destiny as a true search engine would solve the problem of teaching us about.... well everything? Because this is Microsoft and damn if their WE KNOW BETTER attitude doesn't die very, very hard. 

WINDOWS is different than search. Windows is about structuring a rules based world. Search is about the serendipity of Stimulus-Response. As choice creeps toward infinity we need the semantically intelligent (knowledge search) features Bing touts but doesn't fully understand. 

5. Search Vs. Operating
I dig that operating system revenue is drying up and blowing away fast, but if Microsoft wants to be in the search business they have to create a search business not an add-on to Windows. Search is search and operating systems are operating systems. To the extent one even remotely resembles the other Microsoft fails and Bing more than remotely resembles Windows.

 

Both Windows and Bing have the same lousy graphics, poor choice of layout, copy and a We Know Better attitude that is barely hidden. Why would we ever CARE about Microsoft again when they work so hard to make sure caring is impossible? 

Sometimes it is impossible to fix a product development product INSIDE the company. I suggest Microsoft do these 5 things fast:

* Get Bing OUT OF REDMOND and into a skunk works. 
* Fire everyone at Bing now.
* Fire your ad agency (they suck).
* Open up the problem to User Generated Content; create a Bing $2M competition where $1M goes to winner of how to fix Bing and the other mill goes to their charity.  
* Create a Bing Fellows competition and award grants to quants that do cool search things Bing can co-opt or make bigger. 

Bing can't be relevant now. It isn't being run like a search engine, it doesn't look, sound or act like a search engine (at least not a good one) and the most damaging thing is Bing is not relevant, unneeded and seen for what it is - a play to keep Windows relevant and Windows isn't relevant and will be less so daily.  

 


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Anleitung: Dual Boot von Windows 8 und Windows 7

Anleitung: Dual Boot von Windows 8 und Windows 7 | Digital-News on Scoop.it today | Scoop.it
Wenn Sie das neue Windows 8 erst einmal in Ruhe testen möchten, können Sie es ohne großen Aufwand auf einer eigenen Partition installieren. So können Sie wie gewohnt unter Windows 7 arbeiten oder aber Windows 8 starten und sich daran gewöhnen.
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Update-Verlängerung für Vista und 7 | com! - Das Computer-Magazin

Update-Verlängerung für Vista und 7 | com! - Das Computer-Magazin | Digital-News on Scoop.it today | Scoop.it
Auch wenn Windows 8 schon bald auf den Markt kommt, können sich Nutzer von Windows Vista und Windows 7 noch länger an ihrem Betriebssystem erfreuen. Microsoft hat die Versorgung mit Sicherheitsupdates deutlich verlängert.
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Rescooped by Thomas Faltin from An Eye on New Media
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Top Tech Trends & People of 2012 (Focus on New Media Communications)

Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)

 

P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester.

Ken


Via Ken Morrison
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Barbara Kurts's comment, January 9, 2013 9:04 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Toni Plourde's comment, February 1, 2013 2:47 PM
Thanks for the PDF ! It's great!
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Client-Tools für Windows: Was Microsoft kostenlos anbietet - computerwoche.de

Client-Tools für Windows: Was Microsoft kostenlos anbietet - computerwoche.de | Digital-News on Scoop.it today | Scoop.it
Jenseits von Betriebssystemen und Anwendungen bringt Microsoft jedes Jahr hunderte Utilities für Anwender heraus. Sie stehen auf den Microsoft-Servern zum Download, werden vom Redmonder Konzern aber kaum beworben.
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Microsoft Outlook Configuration Analyzer Tool: Microsoft stellt kostenloses Outlook-Tool zum Download parat - computerwoche.de

Microsoft Outlook Configuration Analyzer Tool: Microsoft stellt kostenloses Outlook-Tool zum Download parat - computerwoche.de | Digital-News on Scoop.it today | Scoop.it
Mit dem Microsoft Outlook Configuration Analyzer Tool kann man die Outlook-Konfiguration auf Probleme untersuchen. Administratoren oder Mitarbeiter im Support können sich so detaillierte Berichte erstellen lassen.
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