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5 Web Design Ideas From A Non-Designer

5 Web Design Ideas From A Non-Designer | Digital-News on Scoop.it today | Scoop.it

Graphic Designers ROCK
I have more than tremendous respect and admiration for graphic designers. The ability to use tools like Photoshop and Illustrator to create MAGIC is something I will always envy. I know enough to know just how magical those skills truly are, so thank you.

I would LOVE to convince gifted visual marketers of the need to fix five mistakes I see over and over, mistakes that can HARM a websites bottom line and ability to scale.

I confess to making some of these mistakes myself. Easy to do when caught up in the NEW chase. I got so I printed out this list and keep it in view so it smacks me as a reminder while creating ideas for a new design.

Despite the list being omnipresent I forgot a subscription option on CrowdFunde.com two months ago, so EASY to forget these ideas:

** Email Subscription
Any websites lifeline is the LIST of supporters and subscribers they OWN. If Google changes their algorithm and PPC goes bankrupt you can always may your own list, so making sure the ability to opt in to that list is omnipresent is a CSF (Critical Success Factor).

** Keywords In Category Names
Think, "Do we want to win that keyword," when reviewing your navigation. You may select to have your URLs rewritten to be more keyword specific, but those internal links play an important role with Google's spider and SEO so KEYWORDS are a must.

** Research Keywords
My CrowdFunde co-founder Phil Buckley asked me if I thought attorneys or lawyers would be the most searched term. "Lawyers," I answered confidently knowing I was wrong (you never win these who will win questions lol). Attorneys is the winner and by a large margin. Don't write copy to what you THINK when it is so easy to do a little research and KNOW.

** The Tricky Part To Web Analytics
Here's the rub to web metrics. They operate in a constant seesaw dance with one another. Attorneys may be the most searched, but maybe that is because the Mass Tort guys have crushed the deck in some way (have no knowledge of that only using it as an example so please don't sue me lol). When you DESIGN with numbers you design better, but be sure to ask your SEO contact where the rubs are in the numbers. Rubs are numbers that LOOK one way but actually ARE another. Trust me you NEVER want to spend the kind of time in Google Analytics knowing where the rubs are requires, so ask.

** 80/20 Rule
One Internet marketing FRACTAL we discovered is 20% of the links, traffic, pages always get 80% or more of the value. Your job is to build a flexible framework so when your managing team SEES the emerging 80/20 rule you can easily shift the presentation to favor the 20 over the 80.

Now please take these practical, money making ideas and make them beautiful and THANK YOU for your dedication to BEAUTY in design and life :). Marty


Via Martin (Marty) Smith
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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 24, 2013 11:20 PM

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


Rescooped by Thomas Faltin from Science News
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The Internet: 2002 vs 2012 (Video)

A video info graphic that compares the internet today to 10 years ago.

Via Sakis Koukouvis
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Schlagwort-Fahndung: Geheimdienste überwachten mehr als 37 Millionen E-Mails - SPIEGEL ONLINE - Nachrichten - Politik

Schlagwort-Fahndung: Geheimdienste überwachten mehr als 37 Millionen E-Mails - SPIEGEL ONLINE - Nachrichten - Politik | Digital-News on Scoop.it today | Scoop.it
Es reicht ein Wort wie "Bombe": Bei der Fahndung nach Terroristen, Waffenschiebern oder Schleuserbanden hat der deutsche Geheimdienst im Jahr 2010 einem Bericht zufolge mehr als 37 Millionen E-Mails und Datenverbindungen überprüft.
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Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+

Need To Make MILLIONS Online? Don't Duel In The Sun, Us G+ | Digital-News on Scoop.it today | Scoop.it

This GPlus Post discusses how to avoid the lemmings traps so many Internet marketers follow the leader into. The post also shares @MarkTraphagen's brilliant idea - use the not yet competitively frenzied G+ environment as the HUB of all your Internet Marketing. 

Sure I know we've been preaching TAPESTRY and I've been preaching that too. We are somewhere NEW and DIFFERENT now. The TIME it takes you to catch your competitors on Facebook and Twitter CAN'T GENERATE ROI.

You may win the battle, catch up on Facebook and lose the war. Don't do that. Look for BLUE OCEANS, places like G+ and video marketing (and those two ideas are related thanks to hangouts) where setting up a "virtual positive cycle" means in a short amount of time you will get MORE with LESS.

Don't duel in the sun just because everyone is doing it.  


Via Martin (Marty) Smith
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Rescooped by Thomas Faltin from Collaborative Revolution
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The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31)

The Lean Design Movement Book Project - Publishing A Book In 3 Weeks (Submission Deadline 10.31) | Digital-News on Scoop.it today | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 24, 2013 11:20 PM

My 3 post-cancer BHAGs are DONE! We launched the last of my triptych last week when http://www.curcancerstarter.org joined http://www.curecancerstore.org and they join my 2010 bicycle ride to "cure cancer" across America. 

So now that I'm a man of leisure I've decided to print a book about the Lean Design Movement in 3 weeks. Today I had an epiphany.


Thought it was a stroke at first, but nope an honest to goodness epiphany. Here are the links that will explain the Lean Design Movement:

http://sco.lt/5LGxl3 Scoopit Overview
   https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb 

https://plus.google.com/102639884404823294558/posts/DTLgQM8a9Kk 

https://plus.google.com/102639884404823294558/posts/3jFjeERF4uv 

 
I’ve invited great friends and writers to draft off of the concept feeding it into their particular expertise or loves. I asked @RobinGood to write about cool tools, Guillaume and Ally to share how creating a cool tool like Scoop.it helps the movement (asked Kelly and Paper.li team too). 

I am paying all printing costs and profits will go to the Story of Cancer Foundation. Will probably have my friend Meredith Pratt do the book design and print with LuLu (they are here in Raleigh, NC). 

Goal is to have a book about how the Lean Design Movement changes everything. I left an open chapter. If you would like to contribute 1,000 words by Halloween jump in and send your thoughts to Martin(at)StoryofCancer.org. 

If we receive more than one submission for the open chapter we will create a social poll or something. Here is your chance to be a published author and have your contribution along side some great writers and Internet marketers. 

I'm paying all publishing costs and profits, if there are any, will help cure cancer so jump in, write 1,000 words on how something you love and know well will be changed by the Lean Content Movement. 

Deadline 10.31
Send your submission to Martin(at)StoryofCancer.org  

 


Rescooped by Thomas Faltin from :: The 4th Era ::
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Internet-60-Seconds-Infographic-Part-2

Internet-60-Seconds-Infographic-Part-2 | Digital-News on Scoop.it today | Scoop.it

Numerous tech facts that occur every minute. Some eye-openers here. -JL


Via Beth Dichter, Lynnette Van Dyke, Jim Lerman
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de Bruijne Benjamin's comment, June 18, 2013 2:40 AM
Et dire que c'est la crise !
Jennifer Samuels's curator insight, June 21, 2013 4:40 PM

I'll have to check the sources, but it doesn't sound unreasonable.

Joshua Lipworth's curator insight, July 24, 2013 8:19 AM

This is great because of blah blah blah

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Internetzeitung: Stasi hoch drei: Geheimdienst hat 37 Millionen E-Mails überwacht

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