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New Media in Society, Business & Classrooms
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Facebook is Much Less Addictive When You Remove the Numbers | Big Think

Facebook is Much Less Addictive When You Remove the Numbers | Big Think | An Eye on New Media | Scoop.it
We all know Facebook is addicting. We whittle away time clicking and liking (and stalking). But how does the social network keep this hold on us?

Shirley Li from The Atlantic sat down with Ben Grosser, a programmer and artist, who believes you can find the answers by looking at the numbers:

"There were times when I was more focused on the numbers than the content itself. I was more interested in how many likes I had instead of who liked it. I realized every time I logged in I looked at those numbers. Why was I caring? Why do I care so much?"

He created a browser extension two years ago to test his hypothesis: The Facebook Demetricator. It hides the numbers. The eye-catching little red number pop-up showing your notifications is replaced by a lighter blue icon. It even hides how many people Like your post—instead you see the general phrase "people like this.” The add-on disarms the site of metrics for you to pour over.

Advertising

The extension has been downloaded over 5,000 times, and with it has come feedback and reactions relating to how the tool has changed Facebook for them. Grosser received personal observations of how the site has changed (both positive and negative), and he converted this information into a paper that was published recently in the journal Computational Culture.

There's a numbers game integrated into Facebook that plays on users emotions, cultivating a culture that values self-worth in quantitative terms. You want to have more numbers on your posts, more notifications, more friends—think of the way the “+1 Add Friend” button feels versus the Facebook Demetricator's “Add Friend” button. The language and attention given to metrics makes it become almost like a currency for a game—the more you have, the higher your level. But when Grosser gave users the ability to take away the numbers they'd been pining after, something interesting happened:

"People realized when the numbers were gone, they had been using them to decide whether to like something. I certainly didn't expect these tendencies of people saying, 'I literally don't know what to do [without knowing the metrics].'"

"I think it's a problem when we don't know what those likes mean, when we start focusing on wanting more likes. If we aren't aware of how these numbers are telling us to interact, then it's a problem."

Read more at The Atlantic

Photo Credit: 2nix Studi/ Shutterstock

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Listening Will Add Gains to Your Business

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Marketing Triptych via @HaikuDeck BUZZING

Marketing Triptych via @HaikuDeck BUZZING | An Eye on New Media | Scoop.it

3 Internet Marketing Haiku Deck Triptych is BUZZING:

Invisible Giant: Why It's So Hard To See The New SEO (1,726 views 2wks)
http://shar.es/1nY2gX

Get Hired or Bought By Warren Buffet (132 views in 12 hrs)
http://shar.es/1nY2qu

Connection: The New Ecommerce (1,094 views in a week)
http://shar.es/1nY27I


Via Martin (Marty) Smith
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Google Alters Search to Handle More Complex Queries

Google Alters Search to Handle More Complex Queries | An Eye on New Media | Scoop.it
Google made one of the biggest-ever changes in its search engine, as part of a shift away from matching keywords on Web pages to understanding the meaning of search queries.

Via Howard Rheingold, Jim Lerman
Ken Morrison's insight:

I went to a Google Apps For Education Summit last weekend. They did not say much about these changes, but interesting ideas were shared among participants.  

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Deyanira Sequeira's curator insight, September 30, 2013 1:02 PM

cambios en Google

Lenovo Global Social Media Practice's curator insight, October 9, 2013 6:34 AM

You may have heard about Google Hummingbird. It's an important innovation with the Google search algorithm that understands the meaning of the search query rather than simply using the keywords - sometimes called Semantic Search. They have also announced that users can now conduct searches on hashtags.

As Social Media and Search become more integrated, Social Search will positively impact the effectiveness of Social Media Marketing

Lenovo Global Social Media Practice's curator insight, October 14, 2013 7:02 AM

More on the changes made to Google Search... 

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10 Best SEO Practices for URLs and Blog Permalinks

10 Best SEO Practices for URLs and Blog Permalinks | An Eye on New Media | Scoop.it
Most bloggers pay careful attention to crafting perfect titles. They know that the right title will encourage more clicks on social media and search engine results alike. The problem generally arises when an article uses the title text as the article's permalink. This is an easy mistake to make because, at least for WordPress users, the title text is set by default to become the slug of the article's permalink, depending on your settings (which we'll address later).

Via Neli Maria Mengalli
Ken Morrison's insight:

You can never learn too much about SEO.  

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Neli Maria Mengalli's curator insight, July 17, 2013 11:35 AM

Numbers are arbitrary and don't contain enough search value to warrant including them in your permalink along with other key terms. This is because numbers don't match search queries! For example, would you be more likely to to search for "10 SEO Best Practices" or just "SEO Best Practices?"

Ken Morrison's comment, September 26, 2013 8:35 PM
Hi Neli, Thank you for following my topic. I hope that it is helpful for you. I like what I see on your site.
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Goodbye SEOmoz. Hello Moz!

Goodbye SEOmoz. Hello Moz! | An Eye on New Media | Scoop.it

SEOmoz is rebranding. I think we should help them spread the word.

Ken Morrison's insight:

SEOmoz has helped many of us over the past two years with their great research and advice.  I feel that helping to spread the word during their transistion is the right thing for us to do. If we trace the roots of some of our habbits and current 'common sense' SEO strategies come directly or indirectly from SEOmoz.  I wish them luck.

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YunHee Park's comment, May 30, 2013 9:31 AM
thanks you for this.
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A picture is worth a thousand words....but it won't help your SEO.

A picture is worth a thousand words....but it won't help your SEO. | An Eye on New Media | Scoop.it
Learn how to search engine optimize your non-written marketing content.
Ken Morrison's insight:

This article serves both as a good reminder and also a series of practical steps and a sense of urgency to make you ask, "Why haven't I done this before.


EDIT:
I found this article through the wonderful Sccop.it page at http://www.scoop.it/t/marketing-strategy-business

 

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10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans

10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans | An Eye on New Media | Scoop.it
Hmmm...that title sounds like it was written by an engineer. Perhaps a better title would be: Phooey on You EdgeRank. I Know How to Reach My Fans Desp
Ken Morrison's insight:

EdgeRank = Everything.  If you are spending the time to create content, you should take the time to help it get seen. You can only do that by learning the EdgeRank Algorithm.

 

Thank you to the Bizzuka Blog for creating this list:

10 WAYS TO MASTER FACEBOOK EDGERANK

1. Ask fans to change their newsfeed preferences

2. Post using video and images

3. Write shorter posts

4. Use emoticons

5. Post at the best times
6. Run photo contests

7. Get fans involved

8. Collect fan quotes

9. Use Facebook advertising

10. Write better content

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The Best Times to Post on Facebook, Twitter and Google+ - Business 2

The Best Times to Post on Facebook, Twitter and Google+ - Business 2 | An Eye on New Media | Scoop.it

Via Christine Harris-Smyth, Lynnette Van Dyke
Ken Morrison's insight:

A nice infographic about how to get your posts plenty of views and click-throughs.  A good reminder that high traffic times also means more competition.

Ken

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Min Kim's comment, April 4, 2013 9:55 PM
Thank you for sharing, professor Morrison. I will rescoop it^^
Min Kim's curator insight, April 4, 2013 10:02 PM

페이스북이나 트위터에서 좀 더 많은 관심과 좋아요를 받을 수 있는 시간대를 정보그래픽으로 간단하게 설명해 놓았다. 정말 중요한 정보나 광고를 올릴때 효과적으로 쓰일 수 있겠다.

Interesting article about the best time to post in Facebook and Twitter based on the amount of traffic it gets. It really is important to know that those times will be better to post for more attention and likes but as my professor said, you have to remind yourself that you will compete the most during the peak time. 

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Ultimate Video Vault | Special Offer

Ultimate Video Vault | Special Offer | An Eye on New Media | Scoop.it
Ken Morrison's insight:

I really want to support this guy.  Andrew Lock has provided many quality tips over the years that have made me a better professor.  He is a good teacher.  I wanted to share this offer (1 year subscriptions = $200) while I think about it.

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How to Create a Winning Meme [INFOGRAPHIC]

How to Create a Winning Meme [INFOGRAPHIC] | An Eye on New Media | Scoop.it

Anita Li:  "What's the recipe for a winning meme? One infographic looks at patterns in 100 memes from 1980 to today, and determined the ingredients necessary for a video or photo to take off" ...


Via The Digital Rocking Chair
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Gustavo Munevar's curator insight, January 13, 2013 8:10 PM

Anita Li ayuda a cultivar el conocimiento trayéndonos esta infografía que ilustra la receta para 'cocinar' un Meme de éxito.


Alguien usando algo similar? Cuál ha sido la experiencia creando Memes? Cuéntanos aquí y fomenta la conversación, gracias! ... 

Linda Buckmaster's curator insight, January 13, 2013 9:53 PM

Students create their own meme !

Brad Tollefson's curator insight, January 23, 2013 5:53 PM
Memes through the years...
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9 Elements of the Perfect Post : @ProBlogger

9 Elements of the Perfect Post : @ProBlogger | An Eye on New Media | Scoop.it

ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes.  The trend I keep hearing lately, is to make them scannable.  We are all busy and most of us scan before deciding if they want to dig in.  Perhaps that is why Seth Godin is so successful.

Ken

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Ken Morrison's comment, September 16, 2012 9:27 AM
HI Paula
Thank you for the rescoop.
Ken
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How to Optimize Content When You Don’t Know Jack about SEO

How to Optimize Content When You Don’t Know Jack about SEO | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

Google Adwords Keyword Tool will give you a much better idea of how people actually find your page.  You may be surprised.

 

I like this plain-language read on SEO.  I also his humility and wisdom in pointing readers to SEOMOZ if they want to learn more.

Ken

 

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How Social Networks Help you Find Perfect Dream Job | All Infographics

How Social Networks Help you Find Perfect Dream Job | All Infographics | An Eye on New Media | Scoop.it

Ken's Key Take-Away.

I was surprised that there are only 11 universities in the USA that have integrated SEO into their curriculum.

Ken

 

Social Media networks are updating the world with new technologies almost everyday. While we are using Social Media for everything today starting from finding and connecting to classmates to networking and gathering all sorts of information. Find Out how Social Media can actually help you to the best in finding the best possible Dream Job

 

 

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SEO Teaching: Should SEO Be Taught at Universities?

SEO Teaching: Should SEO Be Taught at Universities? | An Eye on New Media | Scoop.it
Despite the popularity and importance of SEO, the field has yet to gain significant traction at the university level other than a few courses here and there offered as part of a broader digital marketing degree. The tide could be turning, however slowly.
Ken Morrison's insight:

This is my favorite find of the week MOZ (formerly SEOMOZ) shares this article and list of pros/cons of teaching SEO at the college level.

Ken

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[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella

[New Data] Tweets Between 100 and 115 Characters are More Likely to be ReTweeted | Dan Zarrella | An Eye on New Media | Scoop.it
More new ReTweet data! In the past few weeks, I've looked at quotes and hashtags and images. This time I decided to look at Tweet-length, in characters and
Ken Morrison's insight:

Today, I remembered, that this amazing person exists!  I love HubSpot resources. It has been several weeks since I made time to read their research. The have quality insight every time.

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13 Ethical Ways to Increase Your Site's Search Traffic

13 Ethical Ways to Increase Your Site's Search Traffic | An Eye on New Media | Scoop.it
We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites.
Ken Morrison's insight:
1. Focus on the Long Tailnew tool: Hittail2. Stick Around

 

3. Optimize Your Articles4. Don't Forget About (Ethical) Link Building5. Use Google's Keyword Tool6. Provide Amazing Value to Your Readers7. Don't Try to Outsmart Google8. Think of SEO as an Opportunity to Create Value9. Decrease Bounce Rate10. Produce Quality Content

11. Create a Company Blog to Increase SEO Traffic

12. Leverage Industry Experts13. Create a Community
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200 SEO TIPS (Infographic)

200 SEO TIPS  (Infographic) | An Eye on New Media | Scoop.it

Many quick tips to improve your site's SEO (infographic)

---
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to


Via Robin Good, Ken Dickens
Ken Morrison's insight:

Broken Links are not just annoying for your visitors of your site, they will also hurt your SEO.

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Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM

Excellent

Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | An Eye on New Media | Scoop.it

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

 

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."

 

The article is very long, but it is analyzed with a lot of information.

Read full article here:

http://blog.kissmetrics.com/2013-youtube-marketing-guide/

 

 


Via Giuseppe Mauriello
Ken Morrison's insight:

I like KISSMetrics because they do a great job of breaking down large long-term objectives into short action-steps that you should do daily. In this post, they tackle YouTube Marketing.

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Daniels's curator insight, May 14, 2013 5:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

malek's curator insight, May 14, 2013 6:19 PM

The Ultimate guide to "Youtube Marketing".

Elsie Whitelock's curator insight, May 15, 2013 10:24 AM

Ready to create your first video? Good help here for setting it up..

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How & Why Google Killed the Longtail of Search

How & Why Google Killed the Longtail of Search | An Eye on New Media | Scoop.it
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.

Via Official AndreasCY, Martin (Marty) Smith
Ken Morrison's insight:

Martin gives great insight on thiis infographic released by SEO Book

 

Google is killing the Long Tail because

More searches are Unique

Harder to Monitize

Harder to Police

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jalp Internet Consulting Services's comment, April 22, 2013 10:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
agilesite's comment, April 22, 2013 8:39 PM
Agreed Martin. Well put.
Romain Callier's curator insight, May 21, 2013 9:35 AM

Interesting !

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5 Viral Video Principles: How to Make a Viral Video

Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands includi

Via Cori Zuppo
Ken Morrison's insight:

Here is a some pretty good advice on how to make your videos have a better chance of go viral.  I like how it included Seth Godin's quote that "Safe is the new risky".  With that said, it had balanced advice about being 'real'.  I wish it would have used other examples than GoDaddy's "the Kiss"  The Super Bowl exposure throws the statistics out the window in my opinion.

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Google Releases Interactive Infographic: "How Search Works"

Google Releases Interactive Infographic: "How Search Works" | An Eye on New Media | Scoop.it
Ever wondered how Google Search works, finds pages from across the web and decides how to list them in response to a search? If so, Google’s got a new resource designed to answer questions.
Ken Morrison's insight:

HOW SEARCH WORKS

 

Here is some insight from Google on how they treat SEO

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How To Add A Real External Link To Your Website from Within Any YouTube Video

YouTube Annotations NOW offer External Linking: http://www.jameswedmore.com/youtube-annotations YouTube has recently offered a small feature that can offer B...

Via Robin Good
Ken Morrison's insight:

Here is a valuable 8-minute video about how to connect YouTube videos with a link to your website.

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Robin Good's curator insight, February 15, 2013 3:44 AM


If you are a YouTube Video Partner you can easily add a link, from within any of your video clips, to your preferred website page. You do not need any special software or plugin to do this, as this feature is now officially part of the YouTube offerings to their "partners" (if you are not one yet, apply here: http://www.youtube.com/yt/partners/).

This short clip by James Wedmore explains everything you need to know to set this up in a matter of minutes.



Superuseful. Well explained. 8/10


Original video tutorial: http://youtu.be/iL45d3MigxY




Dreamtek's curator insight, February 25, 2013 11:41 AM

This is very useful, I will be trying this with our YouTube channel videos

Benilda Pacheco Beretta's curator insight, February 26, 2013 8:17 AM

add your insight...

 
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | An Eye on New Media | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
Ken Morrison's insight:

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

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malek's curator insight, January 10, 2013 8:56 AM

Time to try Syndication with RSS feeds

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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10 Reasons How Bad Infographic can Damage Your Business

10 Reasons How Bad Infographic can Damage Your Business | An Eye on New Media | Scoop.it

I do think that infographics are over-rated.  Yet, I see the value in them for a quick review, over-view or a teaser to get me to want to read the research.  I do also see SEO value because they often get shared more rapidly than some of the other deeper research.

 

One thing is crucial though, Good data, with bad design equals a terrible infographic that will do more harm than good.

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Ken Morrison's comment, September 2, 2012 3:20 AM
Thank you for the rescoop.
Ken
Ken Morrison's comment, September 2, 2012 7:55 PM
THank you for the rescoop. I like what I see on your site!
Ken
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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | An Eye on New Media | Scoop.it

Another great article from Hubspot. I think this would be great required reading for any volunteer  community managers of your sites.  I believe I will have my students read this.

Ken

 

 

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello
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