An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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The ROI of Social Media

Social media has captured the attention and awe of the marketing world with the promise of increased customer engagement and lower marketing costs. Yet behin...
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Ken Morrison's comment, February 28, 2012 9:08 AM
Thank you for the rescoop. I enjoy the helpful stats, but I really like the framework of Forester's 4 key advantages of integrating social media. I like your site. Thanks for your work on curating these great sources.
Best of Luck
Ken
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The KISS Method for Determining Social Media ROI | Social Media Today

The KISS Method for Determining Social Media ROI | Social Media Today | An Eye on New Media | Scoop.it
RT @socialmedia2day: The KISS Method for Determining Social Media ROI http://goo.gl/fb/zc8Tj #sm...
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The Top 5 Things Marketers Should Never Say About Social Media

The Top 5 Things Marketers Should Never Say About Social Media | An Eye on New Media | Scoop.it

Great stats about how big social media is today.  Then these annoying  cliches

 

"Social Media is just a fad. In a few years it will all be gone."

"Social Media has no ROI."

"People follow us on social media because they like the content we share on these sites."

"Social media takes too long."

"Social media has not generated one sale. It is a complete waste of time."

 

 

Curated by Ken Morrison

view original at http://www.businessinsider.com/the-top-5-things-marketers-should-never-say-about-social-media-2012-1

 

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