An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Facebook and the Feed - stratechery by Ben Thompson

Facebook and the Feed - stratechery by Ben Thompson | An Eye on New Media | Scoop.it
Facebook made a change to their news feed to prioritize friend content. I'm not sure that's the optimal strategy if they want to own attention.
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Will Your Site Survive the New Google Mobile-Friendly Test?

Will Your Site Survive the New Google Mobile-Friendly Test? | An Eye on New Media | Scoop.it
Starting in April, your website's Google ranking will be based on its mobile friendliness. Find out if your site passes the Google Mobile-Friendly Test!
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What to Post & When to Post it on 9 Important Social Networks [Infographic]

What to Post & When to Post it on 9 Important Social Networks [Infographic] | An Eye on New Media | Scoop.it
Posting to one or two social platforms for your business can be tricky. When you’re attempting to have a presence on nine or more, however, it becomes exceedingly difficult and time-consuming. How…

Via steve batchelder, juandoming
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10 New Examples of Marketing So Useful, You’d Pay For It via @MichaelHyatt

10 New Examples of Marketing So Useful, You’d Pay For It via @MichaelHyatt | An Eye on New Media | Scoop.it
Today's smart marketers are about “Youtility” – helping their audiences, not hyping products. Here are 10 new examples of highly valuable marketing campaigns.
Ken Morrison's insight:
My favorite is Achoo by Kleenex to predict when you might get a cold based on zip code, etc.
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Helping Ideas Spread...Mitch Joel & Seth Godin, "CTRL ALT DELETE" | Talks At Google

Ken Morrison's insight:

These two men are simply my favorite for helping people learn how to spread their ideas.

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For $150/month, this Google-backed startup lets small biz automate marketing like the big boys

For $150/month, this Google-backed startup lets small biz automate marketing like the big boys | An Eye on New Media | Scoop.it
"There's three legs of marketing automation," Stuart Wall, CEO of Signpost, told me yesterday. "Presence, customer information, and remarketing. Most small businesses fail at all three steps."
Ken Morrison's insight:

I have been hearing more about Signpost recently.  It is a way of managing your socilal media presence and to help drive people to your website in a more wise way.  Google has backed this startup.

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Seth's Blog: Millions of words and only six emotions

Seth's Blog: Millions of words and only six emotions | An Eye on New Media | Scoop.it

Seth Godin says that we should focus our communications on these six words.

 

Ken Morrison's insight:

Do you want your ideas to spread?  Godin suggests this short list of emotions that we should focus on.  Anger, disgust, fear, happiness, sadness and surprise.  I would suggest adding Trust (desire to connect), Lust, Desire (for material goods), and Pride.

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20 Tips for Using Facebook Better

20 Tips for Using Facebook Better | An Eye on New Media | Scoop.it

Fresh ideas for improving your Facebook traffic on your business page.

 

Ken Morrison's insight:

From creating customized URLs to creating bitly links to your other sites, this article gives some great tips for beginners and some interesting insight  for more experienced users.  I like that it also talks about how to write for the Facebook crowd.

 

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"You Didn't Make That!" You didn’t make the Harlem Shake go viral—corporations did

"You Didn't Make That!"  You didn’t make the Harlem Shake go viral—corporations did | An Eye on New Media | Scoop.it

The History of the Harlem Shake and how it really became an internet sensation.

Ken Morrison's insight:

SPOILER ALERT:  Harlem Shape became a YouTube user sensation by a company that studies and specializes how social media users use and spread information and links.

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Infographic on improving your Tumblr engagement | Dan Zarrella

Infographic on improving your Tumblr engagement | Dan Zarrella | An Eye on New Media | Scoop.it

Informative infographic by Dan Zarrella on how to use Tumblr Effectively.

Ken Morrison's insight:

I will be honest, I held a silly grudge against Tumblr because they kicked me out about once every three months due to a password conflict.  I used it enough to see the value, but I never dove in very deeply.  I wasn't impressed with their customer service.  I watched others create intriguing sites.

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wanderingsalsero's curator insight, May 21, 2013 1:20 AM

I'm finally realizing that Tumblr is going to have to be my alternative to Posterous.  I can only hope that Tumblr's recent acquisition by Yahoo will be a positive.  Hopefully Yahoo is tired of being a distant #2 and won't mess Tumblr up like Twitter did Posterous.

 

What I do wonder is why there doesn't seem to be much clear information out there about Tumblr.  Myself....I always found it kinda confusing.  I never had confidence in navigating around it and I got tired of see weird shit on what I thought was MY blog every time I logged in.

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The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | An Eye on New Media | Scoop.it

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.

 

YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."

 

The article is very long, but it is analyzed with a lot of information.

Read full article here:

http://blog.kissmetrics.com/2013-youtube-marketing-guide/

 

 


Via Giuseppe Mauriello
Ken Morrison's insight:

I like KISSMetrics because they do a great job of breaking down large long-term objectives into short action-steps that you should do daily. In this post, they tackle YouTube Marketing.

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Daniels's curator insight, May 14, 2013 5:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

malek's curator insight, May 14, 2013 6:19 PM

The Ultimate guide to "Youtube Marketing".

Elsie Whitelock's curator insight, May 15, 2013 10:24 AM

Ready to create your first video? Good help here for setting it up..

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Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads

Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads | An Eye on New Media | Scoop.it

In Facebook's quest to generate more revenue, it's going to muck up your News Feed with auto-playing videos, the FT reports.

 

Facebook is set to launch video advertising in its newsfeed in July...


Via Martin Gysler
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Sage Osterfeld's curator insight, May 8, 2013 11:45 AM

Facebook taking a queue from porn sites. Great.

 

Is there anything more annoying that an autoplaying ad that you don't care about ruining whatever it is you're doing? Every time I run across one, it's usually below the scroll where I can see it so I'm like, "where the hell is that noise coming from?" (Then I scroll down and find the ad playing, right click on it and use my Ad Block plugin to keep that server from ever showing me an ad again.)

 

Elliottsweb's curator insight, May 23, 2013 10:49 AM

Oh no! Not more auto-playing ads!

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A picture is worth a thousand words....but it won't help your SEO.

A picture is worth a thousand words....but it won't help your SEO. | An Eye on New Media | Scoop.it
Learn how to search engine optimize your non-written marketing content.
Ken Morrison's insight:

This article serves both as a good reminder and also a series of practical steps and a sense of urgency to make you ask, "Why haven't I done this before.


EDIT:
I found this article through the wonderful Sccop.it page at http://www.scoop.it/t/marketing-strategy-business

 

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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …

Via Karen Dietz
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Karen Dietz's curator insight, April 20, 5:40 PM

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

Comwyn's curator insight, April 21, 8:01 AM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

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Page posting tips for the holidays

Page posting tips for the holidays | An Eye on New Media | Scoop.it
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals: www.facebook.com/business
Ken Morrison's insight:

Here are Facebook's seven tips for how to successfully promote your brand's page. Of course they want you to buy advertising.  Others are somewhat helpful for beginners. Either way, it is a good reminder for what they say will be successful.

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WATCH: The Ultimate Baggage Claim Surprise

WATCH: The Ultimate Baggage Claim Surprise | An Eye on New Media | Scoop.it
Of course this would happen in Canada. In a video released Monday, Calgary-based airline WestJet sets up electronic Santa chat boxes in terminals at the Hamilton and Toronto airports.
Ken Morrison's insight:

Wow. This is a great PR move on so many levels!  What a great way to creatively use the technology, emotions, and information at their disposal to do something that had never been done before!  The blue Santa hats are bit much for me. However, having flown and been snowed in at an airport on Christmas, I fully respect this effort.

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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | An Eye on New Media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
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Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Brandsavant - Tom Webster

Brandsavant - Tom Webster | An Eye on New Media | Scoop.it

Many marketing experts trust this man. You should too.

Ken Morrison's insight:

Probably no less than 20 times over the past two years, I have been on a bike, or walk, or subway listening to various podcasts and heard my favortie experts talking about something new that Tom Webster had shared. Every time, I told myself that I would remember to start following him and viewing his content.  Yet, I always forgot.  I finally remembered this morning and I got a tiny taste of what I have been missing.

 
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Everything You Need to Know About Facebook Sponsored Stories

Everything You Need to Know About Facebook Sponsored Stories | An Eye on New Media | Scoop.it
There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here's the what, why and how...
Ken Morrison's insight:

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic. I simply do not know what has caused the siginificant drop in traffic. During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

 
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Ken Morrison's curator insight, June 18, 2013 8:57 AM

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic.  I simply do not know what has caused the siginificant drop in traffic.  During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

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Seth's Blog: Ode: How to tell a great story

Seth's Blog: Ode: How to tell a great story | An Eye on New Media | Scoop.it
Chris Fralic reminded me of this piece I wrote for Ode. Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s...
Ken Morrison's insight:

This post from 2006 is equally true today.  Godin discusses subtle truths and subtle traps that are not normally discussed when helping companies tell their story.

My key takeaway is the reminder that great stories are not made for the masses....great stories are designed for your small 'tribe' who will passionately spread it to the masses.

 

This post reminded me to wipe the dust off of this old non-social bookmark about how Pixar thinks about how to tell stories.  I posted it on my 'link-dumping' (non)curation site here:
http://sco.lt/7R8Xh3 ;

 

Ken

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Goodbye SEOmoz. Hello Moz!

Goodbye SEOmoz. Hello Moz! | An Eye on New Media | Scoop.it

SEOmoz is rebranding. I think we should help them spread the word.

Ken Morrison's insight:

SEOmoz has helped many of us over the past two years with their great research and advice.  I feel that helping to spread the word during their transistion is the right thing for us to do. If we trace the roots of some of our habbits and current 'common sense' SEO strategies come directly or indirectly from SEOmoz.  I wish them luck.

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YunHee Park's comment, May 30, 2013 9:31 AM
thanks you for this.
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SEO and the Wiki-ization of Marketing

SEO and the Wiki-ization of Marketing | An Eye on New Media | Scoop.it

What Is Wiki-ization of Marketing

When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.

Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse. 

The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun. 

Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.  

 


Via Martin (Marty) Smith
Ken Morrison's insight:

I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook.  They fixed it now (kind of) by attaching a link to a site where you can see it better.  However, they shared an infographic that nobody could read.  Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link.  I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)

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Martin (Marty) Smith's comment, May 18, 2013 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
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There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | An Eye on New Media | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.

Ken Morrison's insight:

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
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Ivon Prefontaine's curator insight, May 13, 2013 6:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

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Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated | An Eye on New Media | Scoop.it
Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.
Ken Morrison's insight:

Ken's Key Takeaway:

EdgeRank is getting more and more frustrating.  It seems like we are throwing more and more time and energy at a bullseye that keeps moving. I feel that Google's updates are reasonable and usually improve the user experience for searchers.  I don't like how Facebook is systematically making it more difficult for page managers to reach the people who have clearly shown that they want to interact with our content.  The new advertisements for paid promotions right next to the increasingly foggy Insights window is like sandpaper on an open wound.


How do you feel?

 

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