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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Content curation as a way for students to develop critical thinking

Content curation as a way for students to develop critical thinking | An Eye on New Media | Scoop.it

I wanted students to be able to funnel their interests into a more authentic academic experience so that they could learn about what they want to learn about and become empowered as researchers, both casually and formally.


Via Robin Good, Guillaume Decugis, Denise Hoffmann
Ken Morrison's insight:

I have been happy with my students' results of using curation to learn more about their future goals.

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Alfredo Corell's curator insight, October 3, 2013 5:48 PM

An excellent story for lecturers or teachers thinking in content curation as a tool in their aulas.

Fiona Harvey's curator insight, October 8, 2013 2:22 AM

Useful for educators - key digital literacy skill

josé krijnsen's curator insight, December 4, 2013 2:00 PM

content curation and critical thinking skills

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Everything You Need to Know About Facebook Sponsored Stories

Everything You Need to Know About Facebook Sponsored Stories | An Eye on New Media | Scoop.it
There are more than 10 different types of Facebook Sponsored Stories. They are easy and efficient to create. Here's the what, why and how...
Ken Morrison's insight:

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic. I simply do not know what has caused the siginificant drop in traffic. During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

 
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Ken Morrison's curator insight, June 18, 2013 8:57 AM

Are your Facebook page views going down?  Are you considering purchasing a sponsored Story? This short post will make everything much more clear.  For about six weeks, the Facebook page that I manage has experienced a lull in traffic.  I simply do not know what has caused the siginificant drop in traffic.  During that time, I have seen some brands market sponsored stories very well and others have a lot to learn. I am glad that I read this article to help me know my options more clearly.

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There is a new King. It is King Trust. Not King Content!

There is a new King. It is King Trust. Not King Content! | An Eye on New Media | Scoop.it

We have been following the mantra of "Content Is King".  With the overflow of people following this great advice, we now must focus on building trust through great content.

Ken Morrison's insight:

I really like this article about the "why" and the "how-to" think differently about content creation.  I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer

Don't be yelling '"Buy this! Buy this!"  Be truly helpful

 

3. Write what people want to read, not what you want to write

Take the focus off of yourself if you want to win their trust!
4. Reference industry influencers
Help people know that you are always learning from the top minds in your industry.  Also, it will help your search engine juice!

 

5. Create content for all types of readers

 Help your customers feel at home in their community.  Think of ways to add value to their lives outside of your store.  The author gives an example of a real estate broker who made a blog about great pizza places.

 

6. There is more to content than links

Links are very important.  But don't let it blind you!  

 

7. Don't forget the "marketing" in content marketing

Don't be afraid to promote your content!  If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!" 

 

If you are shy, the author suggests writing something like this:

"Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"

 

 

8. It's all about relationships

Be an active team player.  Promote other writers' content.  This is important.  Engage!

 

9. Think like a publisher
Go to a book store and look at books and magazines.  Make your content look and feel like great traditional publishing.

 

Your job is to engage, entertain and inform!  Don't forget that

 

10. Use other sites to find out what kind of content people want

Stop thinking that you have nothing to say and nothing to add. It is not true and you know that.  "Inspiration comes from adding upon what someone has done before."
----Always be aware of what is popular in your industry and write about those things.
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Ivon Prefontaine's curator insight, May 13, 2013 6:26 PM

This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses.

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10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans

10 Ways to Master Facebook's EdgeRank Algorithm to Reach More Fans | An Eye on New Media | Scoop.it
Hmmm...that title sounds like it was written by an engineer. Perhaps a better title would be: Phooey on You EdgeRank. I Know How to Reach My Fans Desp
Ken Morrison's insight:

EdgeRank = Everything.  If you are spending the time to create content, you should take the time to help it get seen. You can only do that by learning the EdgeRank Algorithm.

 

Thank you to the Bizzuka Blog for creating this list:

10 WAYS TO MASTER FACEBOOK EDGERANK

1. Ask fans to change their newsfeed preferences

2. Post using video and images

3. Write shorter posts

4. Use emoticons

5. Post at the best times
6. Run photo contests

7. Get fans involved

8. Collect fan quotes

9. Use Facebook advertising

10. Write better content

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How I Became a Full-time Writer

How I Became a Full-time Writer | An Eye on New Media | Scoop.it
Today is my last day of work before I launch out on my own as a full-time writer. It's also Good Friday, a day of new beginnings only made possible by something else ending.

Today is the result ...
Ken Morrison's insight:

I am very happy that I stumbled upon Jeff Goins' writings last year.  I am happy that he is able to now stop his full time job.

Ken

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Ivon Prefontaine's curator insight, March 30, 2013 4:29 PM

Moving forward, this is an important article for me. Will I be a full-time writer? No, but things will change.

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Facebook EdgeRank Tell-All

Facebook EdgeRank Tell-All | An Eye on New Media | Scoop.it
Chad Wittman of EdgeRank Checker stops by to explain everything you need to know about the inner workings of Facebook EdgeRank.
Ken Morrison's insight:

EdgeRank is everything.  Yet, it isn't public nor stagnant.  Learn the elements of the equasion and what you can do to keep your Edgerank high.

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Exploring the big [transmedia] picture

Exploring the big [transmedia] picture | An Eye on New Media | Scoop.it

"Are you ready to explore the big picture?  Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling."


Via The Digital Rocking Chair
Ken Morrison's insight:

I have been intrigued at transmedia storytelling for some time.  I really appreciate these resources for getting started in using or explaining transmedia in education or marketing.

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Zan Chandler's curator insight, January 29, 2013 1:13 AM

For those of you who want a primer on transmedia. Fiona Milburn is a great resource.

Vittorio Canavese's curator insight, January 29, 2013 5:37 PM

Bel repertorio ragionato e struturato sulla transmedialità

Jeni Mawter's comment, January 30, 2013 4:32 AM
Thanks, Fiona!
Rescooped by Ken Morrison from Just Story It Biz Storytelling
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Storytelling: Claude Hopkins Transforms Schlitz Beer’s Value Proposition

Storytelling: Claude Hopkins Transforms Schlitz Beer’s Value Proposition | An Eye on New Media | Scoop.it
This is a famous story about Claude Hopkins, the father of marketing, who, in 1919, was hired by Schlitz beer to create an ad that would save the company.

Via Karen Dietz
Ken Morrison's insight:

Ken's Key Takeaway:

Hopkins said, "80% of your time should be spent on the offer and the story. It may well be that you have worked so hard and so well and with such focus on your product that you too will not be able to see the  true value that you have to offer and the best way to create your crushing offer."

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Michael Harris's comment, January 11, 2013 7:40 AM
So I want to see the story
Karen Dietz's comment, January 11, 2013 5:14 PM
Michael, did you click through to the article by clicking on the blue title above?
Karen Dietz's comment, January 13, 2013 2:57 PM
That is so true Ken! We end up not being able to see the forest for the trees. I always encourage those working on their biz stories to get help from a colleague or friend for that outside perspective. That's what I do and it helps a lot!
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Why Do Facebook Users ‘Like’ Pages? Comparing 2010 to Today [INFOGRAPHIC]

Why Do Facebook Users ‘Like’ Pages? Comparing 2010 to Today [INFOGRAPHIC] | An Eye on New Media | Scoop.it

KEN's KEY TAKEAWAY:

87% of Facebook users like brand pages.  In 2010, only 38% did so.  Facebook thrives because they understand thir users.  Great brand pages know their specific visitiors.  My Key takeaway was that only 35% of Facbook fans feel that the brand listens to them. There was also an interesting discussion prompt about if a 'like' equals an opt-in for marketing messages.


Via Jonha Revesencio, Firas Ghunaim
Ken Morrison's insight:

87% of Facebook users like brand pages.  In 2010, only 38% did so.  Facebook thrives because they understand thir users.  Great brand pages know their specific visitiors.  My Key takeaway was that only 35% of Facbook fans feel that the brand listens to them. There was also an interesting discussion prompt about if a 'like' equals an opt-in for marketing messages.

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Rescooped by Ken Morrison from 21st Century skills of critical and creative thinking
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What Project-Based Learning Is — and What It Isn’t

What Project-Based Learning Is — and What It Isn’t | An Eye on New Media | Scoop.it

"The term “project-based learning” gets tossed around a lot in discussions about how to connect students to what they’re learning. Teachers might add projects meant to illustrate what students have learned, but may not realize what they’re doing is actually called 'project-oriented learning.' And it’s quite different from project-based learning..."


Via EDTC@UTB, William Machado, Lynnette Van Dyke
Ken Morrison's insight:

This is a wonderful resource for how to communicate with your bosses, students and their parents what project based learning is all about

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ben bernard's comment, January 9, 2013 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Alicia Keys Unleashes Interactive Storytelling App for Families [VIDEO]

Alicia Keys Unleashes Interactive Storytelling App for Families [VIDEO] | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

It is always nice when celebrities use their fame for empowering children through education or self expression.

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10 Tips For Delivering a Memorable Presentation – Beyond the Basics

10 Tips For Delivering a Memorable Presentation – Beyond the Basics | An Eye on New Media | Scoop.it

Anyone can give a presentation. But giving an effective presentation requires a little bit of preparation and skill...


Via Baiba Svenca, michel verstrepen, Maria Zappa Kasapidi
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Four Articles & Papers Defining this thing called #Gamification

Four Articles & Papers Defining this thing called #Gamification | An Eye on New Media | Scoop.it

Ken's Key Takeaways:

Honestly, this is for future reading, but I wanted to share.

 

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8 Reasons to Deactivate Your Facebook Account

8 Reasons to Deactivate Your Facebook Account | An Eye on New Media | Scoop.it
In today's world not having Facebook is akin to leprosy. But here are some arguments that prove deactivating could improve your quality of life.
Ken Morrison's insight:

Addiction, Procrastination, Distraction, Job Hunting, Break Ups....these head the list of reasons why this author says we should consider deactivating our facebook account.  Some people are choosing to temporarily deactivating their accounts (not closing account) every time that they log off. This way, they have complete control of wall posts, tags, messages, etc.  

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Top Ten Writing Rules From Famous Writers

These top ten writing rules from famous writers will inspire your writing and your love of the craft. A few of you have asked about sources. Here you go! • A...
Ken Morrison's insight:
This may appear to be a bit off topic. However, if we want our ideas to spread, we must be able to write effectively. These ten writing tips can help your writing for both old and new media
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Ken Morrison's comment, July 8, 2013 10:17 PM
Hi Susan, Thank you for the rescoop. It helped me remember how impressed I was with her when I first viewed this video about exactly a month ago.
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Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated

Should You Leave Facebook? EdgeRank Confusion, Promoted Posts, and Why Small Business Owners Are Exceedingly Frustrated | An Eye on New Media | Scoop.it
Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.
Ken Morrison's insight:

Ken's Key Takeaway:

EdgeRank is getting more and more frustrating.  It seems like we are throwing more and more time and energy at a bullseye that keeps moving. I feel that Google's updates are reasonable and usually improve the user experience for searchers.  I don't like how Facebook is systematically making it more difficult for page managers to reach the people who have clearly shown that they want to interact with our content.  The new advertisements for paid promotions right next to the increasingly foggy Insights window is like sandpaper on an open wound.


How do you feel?

 

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John Jantsch Does It Again! Free eBook "The Total Online Presence Blueprint"

John Jantsch Does It Again! Free eBook "The Total Online Presence Blueprint" | An Eye on New Media | Scoop.it

I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress. 

Ken Morrison's insight:

My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic.  I was continually stopping to type out notes.  I am excited to dig into this free digital book.

 

John Jantsch is one of my favorite content creators and authors.  He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses.  Huge businesses love him also, but his target audience is busy small business owners.

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Ken Morrison's comment, April 16, 2013 2:26 PM
Thanks for the rescoop. This book should be another gem. I really enjoy his writing style and visual frameworks.
Ken Morrison's comment, April 16, 2013 2:26 PM
I also love that he practices what he preaches and shares his fruit for free.
Rescooped by Ken Morrison from Curation in Higher Education
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Curation for Teachers [Infographic]

Curation for Teachers [Infographic] | An Eye on New Media | Scoop.it
In Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning, Kristen Swanson shows educators how to enhance their pro...

Via Robin Good, Kim Flintoff
Ken Morrison's insight:

I like these five original questions for asking ourselves before sharing on a curated site.  I will share this with my students.

Ken

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Rosie Peel's curator insight, June 8, 2013 3:07 AM

This is very insightful when creating an effective, authentic and reliable curation collection.  It is resources like this one that I feel will benefit others in their teaching and learning journey.

Dorothy Minor's curator insight, July 8, 2013 3:29 PM

This infographic provides insight into showing how to enhance learning. Critical thinking is an important skill in today's world. Students need encouragement in taking ownership of their own learning. We can find ways to encourage students from this link.

Daniel Jimenez Zulic's curator insight, August 3, 2013 12:04 PM

Ya en el esquema se ve como ir mejorando la practica, seleccion y calificacion de los sitios y contenidos.

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Does Your Content Play By Facebook’s New 20 Percent Rule?

Does Your Content Play By Facebook’s New 20 Percent Rule? | An Eye on New Media | Scoop.it
In late December, Facebook clarified an existing policy on how much text was permitted on cover images and promoted images.

Via Genevieve Lachance
Ken Morrison's insight:

Did you know that Facebook has strict new guidelines on how much text you can have in photos?  They will punish your brand page if you break this rule. This article explains the new rules and offers a nifty tool to help protect yourself

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Ken Morrison's comment, January 31, 2013 9:25 PM
Wow. This is interesting and scary. I'm glad that the blog also offers a solution. Thanks for sharing! Ken
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Teaching Resources | Media Education Lab

Teaching Resources | Media Education Lab | An Eye on New Media | Scoop.it

The Media Education Lab is one of the leading providers of multimedia curriculum resources for K-12 media literacy education. 


Via Ana Cristina Pratas
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Ana Cristina Pratas's comment, January 14, 2013 11:40 PM
Hi Ken, some are free and some are regrettably not free (books, for example); nevertheless, I find it a great source of information regarding media literacy for education.
Ken Morrison's comment, January 15, 2013 12:53 AM
Thanks Ana. This is a good find.
Ana Cristina Pratas's comment, May 28, 2013 12:14 PM
Glad you found it interesting Ken! :-)
Rescooped by Ken Morrison from Teacher Learning Networks
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PSFK Future of Work Report 2013

Here is a very nice 70-slide overview of some of the trends and tools that are pointing the direction of the future of the workplace.


Via Linda Alexander
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Linda Alexander's curator insight, January 10, 2013 9:09 AM

Educators need to be informated as to the work environment their students will eventually be entering.  This report presents some of the key trends and "thematic takeaways".  For example, it's important that students learn to value life-long and independent learning as well as developing highly collaborative project management skills...

Rescooped by Ken Morrison from Marketing Strategy and Business
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | An Eye on New Media | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello
Ken Morrison's insight:

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

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malek's curator insight, January 10, 2013 8:56 AM

Time to try Syndication with RSS feeds

ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 2013 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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9 Tools to Create E-magazines and Newspapers for Your Class

9 Tools to Create E-magazines and Newspapers for Your Class | An Eye on New Media | Scoop.it
Ken Morrison's insight:

Having student's work in a published form creates an atmosphere of accountability.  Here are some easy to use tools to publish their work electronically.

 

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Social Marketing: 'Be able to communicate well,' says strategist and author Jason Falls | Social Media Today

Social Marketing: 'Be able to communicate well,' says strategist and author Jason Falls | Social Media Today | An Eye on New Media | Scoop.it

Ken's Key Takeaway.

Social Media giant, Jason Falls says that basic written and spoken communication is critical for social media graduates.  Those who understand marketing and the social graph stand out from those who simply grew up on Facebook.

 

 

What are the most important social media marketing skills that graduating college students need to understand?

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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

There is no such thing as digital storytelling.....just storytelling in the digital age.

Worth remembering.
Ken 


Via The Digital Rocking Chair, Dr. Pamela Rutledge, Roxana Marachi, PhD
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ChelseyMarie's curator insight, January 18, 2013 8:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.