An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Social Media SuperChargers Talk Klout

The Social Media SuperChargers interview Miriam Slozberg, author of The Secret to High Social Media Rankings: How to Get Klout. Get the inside story on what ...
Ken Morrison's insight:

For the record. I don't love Klout. I do feel it is important because of what it  can become in the future.  There are many many problems and most of them have not improved in the past 14 months.  Yet, it has not gone away.  I think it is important to look at the scoreboard, even if the man pushing this buttons is a little drunk sometimes.  If many people in the gym are looking at the scoreboard, it is silly to ignore it. With that said, it is also important to tel lthe scorekeeper when he is wrong.  I suggest to start an account, pay attention and monitor it.  Therefore, you will have more clout when contact Klout to contact improvements and solutions. It can be helpful. It does need help.

 

What do the scores on the scoreboard mean?

 

40 is average

Above 63? (you are a top 5%) user on Earth

In the 70's? (You are in teh tip 1%)

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Five Types of Social Media Influencers

Five Types of Social Media Influencers | An Eye on New Media | Scoop.it
What makes a good influencer? “Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:
Ken Morrison's insight:

I am one of the people who does not put much weight on this matrix.  I feel it is a good starting point for discussion though.  I like the new list at the bottom prosed by a communications firm in NYC:

 

Social Butterfly
The Opinion Leader
The Discoverer
The Sharer
The User 

 

I consider myself to be a Sharer and Discover according to this list.

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Liza Loop's curator insight, January 23, 2013 9:16 PM

This looks like a good model for future oriented teaching roles.

Vicky Wason's comment, January 24, 2013 12:58 PM
I will share this matrix with my business students at the University of Utah and get their comments. Thanks for sharing.
Neli Maria Mengalli's curator insight, January 28, 2013 8:30 AM

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization.

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10 Things You Didn't Know About Klout

10 Things You Didn't Know About Klout | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

Written by a former worker at Klout.  The most interesting to me is that Klout measures you differently depending upon which continent you are on due to expected cultural differences.  I would love to see that algorithym.  Speaking of which, on the day that Klout went live, all scores were being caluculated by the founder.

 

Here are 10 things your probably didn't know about Klout and the man who created it.

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Infographic: Klout vs Kred | Social Media Delivered

Infographic: Klout vs Kred | Social Media Delivered | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

This is a bit outdated, but a great starting place.

 

 

In the battle of social influence measurement, which one rules: Klout or Kred?

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How To Be Business Awesome (And UnAwesome)

How To Be Business Awesome (And UnAwesome) | An Eye on New Media | Scoop.it

A great discussion between Scott Stratten and MItch Joel about the good, the bad, and the ugly of social media influence between businesses and customers.  They discuss Chick Fillet, Klout, and the fact that Stratten once had more "klout" than President Obama.  That was the day he stopped caring about Klout because he realized it was a joke. Speaking of jokes, they have a fun discussion of humor used wisely near the end of this podcast.  

Ken's Key Take-Away:

"There is a difference between an audience and influence."

Ken

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How to Cheat at Klout

How to Cheat at Klout | An Eye on New Media | Scoop.it

A very interesting discussion about the problem that Klout has created for us....and how to manage this messed up situation.

 

I strongly hate the fact that this system hurts you for having multiple interests.

Ken

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The Top Ten Social Media Lessons of 2011: Part I - Forbes

The Top Ten Social Media Lessons of 2011: Part I - Forbes | An Eye on New Media | Scoop.it

Part 1 Gives some good insight into lessons learned.  I really like the two points about Klout's mistakes.  I was not aware of the privacy problem that they created for themselves by automatically creating accounts and scores for minors.

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An interesting alternative to Klout.

At its heart, PeerIndex addresses the fact that merely being popular (or having gamed the system) doesn't indicate authority. Instead, we build up your Authority fingerprint on a topic-by-topic level using our eight benchmark topics.

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Your Klout Score: Why You Need to Care Now | Business 2 Community

Your Klout Score: Why You Need to Care Now | Business 2 Community | An Eye on New Media | Scoop.it
Does Your Klout Score Determine Your Online Value? Get ready to hear a lot more about Klout in the next few months. What is Klout?
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Klout | The Standard for Influence

Klout | The Standard for Influence | An Eye on New Media | Scoop.it

I know that I am a wee little one, but I enjoy learning more about this interesting concept of measuring networks and influence.

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Half an Hour: Assessment in MOOCs

Half an Hour: Assessment in MOOCs | An Eye on New Media | Scoop.it

First of all, the MOOCs I have worked on have not focused on assessment - they have been courses, yes, with a small number (20 or so) taking them for credit, but the vast majority of participants auditing. So the question of marking term papers never came up. And like you, I would not contemplate multiple-choice exams in humanities and literature courses.

If you really need assessment, a few solutions have been proposed and, to a limited extend, tried out:


Via Kim Flintoff, LaiaJoana
Ken Morrison's insight:

Ken's Key Takeaway:

This is a great post by Stephen Downs about MOOCs, assessment, and how ideas flow through networks.

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Jan Zanetis's curator insight, May 5, 2013 1:32 AM

You don't hear much about this side of MOOC's

Jean Jacoby's curator insight, May 5, 2013 4:46 PM

Excellent overview with useful links to exemplars.

Amparo Toral's curator insight, May 6, 2013 3:37 AM

A must read on assessment in MOOC, with very useful links and reflections.

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Klout Would Like Potential Employers To Consider Your Score Before Hiring You. And That’s Stupid. | TechCrunch

Klout Would Like Potential Employers To Consider Your Score Before Hiring You. And That’s Stupid. | TechCrunch | An Eye on New Media | Scoop.it
Let's put it out there right now: I am personally not a fan of Klout, which ranks people based on their Internet interactions and engagement on services like Twitter, Facebook, and Google+.
Ken Morrison's insight:

Why this writer doesn't think human resource managers should look at Klout.

 

Ken's  Key Takeaway:

tweeting from within Twitter helps your Klout Score.

The head of human resources at sales force has a score of 54.  Some people require of score of 35 to be hired.  

Is there a relation between Klout score and being a good worker?  I'm all ears.

Managing a Klout score can be distracting.  Especially when Twitter should be used primarily as a listing and learning tool (not a talking tool), I think that Klout can pollute the Twitter experience.

 

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Klout Adds Support for Facebook Pages

Klout Adds Support for Facebook Pages | An Eye on New Media | Scoop.it

KEN'S KEY TAKEAWAY:

I am happy that they provide this option.  However, I hope that they soon provide the option to include BOTH individual Facebook accounts and community pages that we lead.  I feel that would be a much more representative score.  At this point, you have to choose between your personal page or a community page.  

Ken

 

 

Starting Friday, Facebook pages are now integrated into your Klout score.
Klout estimates that a user with a score between 70-80 has an average of 13,000 users talking about their Facebook page.


Via Vicente Montiel
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Ken Morrison's comment, February 6, 2015 1:53 PM
Thanks for your comment Leonard. 2.5 years after this original post, I will agree that Klout has not grown enough that I give it any serious thought. But I do like the direction that it attempts to make. I will say that I think that it does a very good job finding me content that I truly do feel is interesting, helpful, and very closely aligned with my online activity. It finds me some great stuff when I log in.
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Florida State instructor sparks controversy with Klout score grades | Inside Higher Ed

Florida State instructor sparks controversy with Klout score grades | Inside Higher Ed | An Eye on New Media | Scoop.it

Wow.  This controversy will be interesting to follow!  I see both sides of the argument.  This professor uses students' Klout score to determine part of their grade. They were marketing students.  Klout scores may affect their future. They have an option to do a paper if they do not wish to use this real-life metric.  Many of you know that I am not a big fan of Klout at all.  But it is being used to measure online value, so I think it is important for our students to understand it.  I think it is impossible to truly understand it unless you are monitoriing how different online actions affect your Klout score.  I would have to see his rubric and his syllabus before making a choice.

Ken

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Bad News For Bieber? Klout Unveils Redesign And A Scoring System That Looks At Real World Influence | TechCrunch

Bad News For Bieber? Klout Unveils Redesign And A Scoring System That Looks At Real World Influence | TechCrunch | An Eye on New Media | Scoop.it

Klout does some silly things but I don't hate them.  I hope they continue to improve their formulas and I hope society stops putting too much wait on their judgement

 

 

Klout, the site that aims to measure your online influence, has made some big changes to its scoring system, and it has a new look to match the new algorithm.

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How Klout Found Success by Focusing on Users

How Klout Found Success by Focusing on Users | An Eye on New Media | Scoop.it
Klout grew from an idea to the foremost measurement for social media influence. CEO Joe Fernandez offers tips on how to focus on customers.
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Klout Score: Content Is Key !

Klout Score: Content Is Key ! | An Eye on New Media | Scoop.it
There are sure ways to lose your audience's trust and patience on social media: making noise and becoming lazy, stopping creating educative or entertaining content and boring people with self-se...
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Forbes’ Most Powerful Women with Klout « Measuring Online Influence: The Official Klout Blog

An important dose of balance.  Online influence does not alway = offline impact.  Klout is interesting though. It can be a great tool for helping students analyize marketing metrics

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Klout | The Standard for Influence

Klout | The Standard for Influence | An Eye on New Media | Scoop.it

One mini conference changed my Klout score by four points. It is interesting to use Klout to track how your online activity possibly effectts your online 'value'  

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