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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Tile, the world's largest lost and found.

Tile, the world's largest lost and found. | An Eye on New Media | Scoop.it
Locate anything you attach a Tile to using the Tile app. It's never been easier to find your keys.
Ken Morrison's insight:

7262% Backed!  This seems like a great product. I have some questions, but I am sure that more research will answer them.  For example, I am curious about how the balanced "hard to remove" with not destroying the device that it is attached to. The price point will also be interesting to monitor.

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The Bosnia Book Project. Bosnia 1992 - 95

Another example of how Kickstarter is a tide that is helping to lift all boats.  I support this effort to publish a book of war photos about Bosnia.  I am curious if they had this planned before or after Seth Godin's project last month.  Either way, I fully support this effort.

Ken

 

A book of photographs and written essays by over 50 of the photographers and writers who covered the war in Bosnia...

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Seth Goden's new kickstarter book - ICARUS DECEPTION: WHY MAKE ART?

In less than 11 hours, Seth Goden has attracted almost 2,000 people to financially back his new book.  He is already a publishing industry game-changer.  I'm excited to see how this works!

Ken

 

We are all artists now. Here's why it's important, and here's why it's hard.

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Ken Morrison's comment, June 18, 2012 11:26 PM
It took only 3 hours for Seth to reach the kickstarter goal. Let the publishing revolution begin.
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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | An Eye on New Media | Scoop.it

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.


Via Martin (Marty) Smith
Ken Morrison's insight:

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!

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Martin (Marty) Smith's curator insight, February 19, 2013 8:07 PM

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

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The Impact of Kickstarter, Creative Commons & Creators Project | PBS

Interviews with the creators of Creative Commons and Kickstarter and the impact of these concepts on impacting creativity online.

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Art As A Weapon

How do you feel about using kickstarter for collectively commisioned documentaries?  Technology and a connected world might really help us fund those who are making important documentaries. 

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