An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Why SOPA Is Dangerous

Why SOPA Is Dangerous | An Eye on New Media | Scoop.it

This is a good (and sad) reminder of all of the reasons why most of us thought that our leaders would never let this happen.  Very scary.  We must voice our opinions!

One writer discusses why we need to understand and oppose SOPA -- immediately.

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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | An Eye on New Media | Scoop.it
Tactic #1: Search for synonyms using Google

Tactic #2: Link to high authority sites

Tactic #3: Pay attention to sentiment search signals

Tactic #4: Give Google fresh content on a web page

Tactic #5: Use Dublin Core metadata elements

Tactic #6: Define content absolutely

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Content Marketing Trends for 2012:

Content Marketing Trends for 2012: | An Eye on New Media | Scoop.it

A quick overview of content marketing.  It also includes trends that are growing and trends that will die in 2012.

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Why Google+ is an Inevitable Part of Your Content Marketing Strategy | Copyblogger

Why Google+ is an Inevitable Part of Your Content Marketing Strategy | Copyblogger | An Eye on New Media | Scoop.it
Hear that, content marketers? That is the sound of inevitability ... the sound of you creating a Google+ page for your business. Here's why.
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How an Alaskan Mom Brings Millions to Her Carpentry Blog

How an Alaskan Mom Brings Millions to Her Carpentry Blog | An Eye on New Media | Scoop.it
Just over two years ago, Ana White wasn't quite sure what a blog was.

 

A very practical Case Study

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RIP: Arfa Karim Randhawa - A bright mind dies too soon.

RIP: Arfa Karim Randhawa - A bright mind dies too soon. | An Eye on New Media | Scoop.it

This young prodigy from Pakistan has been a guest in Bill Gates' home.  She died last month.  Learn more about her short life here.

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CES - Samsung's Smart Window

Soon, we shall be living in the world of Minority Report, and this "Smart Window" technology Samsung has at CES 2012 is going to help us get there. Ashley Es...

Via Tiaan Jonker
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Introducing: The Periodic Table Of SEO Ranking Factors

Introducing: The Periodic Table Of SEO Ranking Factors | An Eye on New Media | Scoop.it

SEO — search engine optimization — is one of the most important marketing activities available to companies and publishers.  Here is a great way to understand SEO in a clear way.

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Search Engine Marketing - Four Questions to Ask About an SEO Agency : MarketingProfs Article

Search Engine Marketing - Four Questions to Ask About an SEO Agency : MarketingProfs Article | An Eye on New Media | Scoop.it

Don't blindly choose an SEO agency.  Here's some questions to ask before hiring a company to help your search engine rank.

 

Four Questions to Ask About an SEO Agency...

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CRAP Design: Make documents, pages and presentations look great

CRAP Design: Make documents, pages and presentations look great | An Eye on New Media | Scoop.it

My first design book that made me think more about my message was Robin William's "Non-Designer's Design Book" I really liked her C.R.A.P. framework:

Proximity - Group only related items togetherAlignment - No element should be placed arbitrarily on the pageRepetition - Repeat some aspect of the design through out the pieceContrast - It two elements are not the same, then make them different

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Tools - Duarte

Tools - Duarte | An Eye on New Media | Scoop.it

Nancy Duarte is the woman who helped transform Al Gore from a bland presenter to a man who could get the entire world to care about his mission.  She got him to shift from focusing on numbers to focusing on meaning. She shares some of her secrets here:
KM

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Coca Cola's 8-Year Plan to Double In Size

Today I learned that Coca-Cola plans on doubling in size by 2020.  I also learned part of their plan.  Watch this video to learn how they will use new media to support their growth.

 KM

Thanks to:

 Jan Gordon covering "Storytelling, social media and beyond"

Check out her great curation site here: 
http://www.scoop.it/t/storytelling-social-media-and-beyond

See video here [http://bit.ly/zYbBf2]


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How The Erotica Section is Uncovering Amazon's Plagiarism Problem | Fast Company

How The Erotica Section is Uncovering Amazon's Plagiarism Problem | Fast Company | An Eye on New Media | Scoop.it

I thought Fast Company was just trying to get people's attention with the photo. But this is a truly interesting article about how people are stealing work and profiting via Amazon. 

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Apple Speaks Openly about Environmental And Rights Issues

Apple Speaks Openly about Environmental And Rights Issues | An Eye on New Media | Scoop.it

Apple reports on problems regarding suicide threats and workin conditions within their global productions plants.

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Generation Flux: Pete Cashmore | Fast Company

Generation Flux: Pete Cashmore | Fast Company | An Eye on New Media | Scoop.it

This guy works so hard.  I'm excited to follow his career in the techworld. Something tells me that Mashable is just the beginning.


I learned that he had many health problems as a child.  He graduated high school two years late and did not go to college due to his health situation.  What a great example of making the most out of a tough situation!

KM

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China's Internet users cross 500 million

China's Internet users cross 500 million | An Eye on New Media | Scoop.it

China added 28 million new internet users Since July, 2011.  Interesting stats inside!

KM

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Search Engine Marketing - Three Ways to Enhance SEO With Twitter : MarketingProfs Article

Search Engine Marketing - Three Ways to Enhance SEO With Twitter : MarketingProfs Article | An Eye on New Media | Scoop.it

I love how "Get to the Point" does what it says it will.  Here are 3 quick steps that you can do to improve your Twitter marketing tool.

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How Klout Found Success by Focusing on Users

How Klout Found Success by Focusing on Users | An Eye on New Media | Scoop.it
Klout grew from an idea to the foremost measurement for social media influence. CEO Joe Fernandez offers tips on how to focus on customers.
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Benefits of Using ePortfolios for Authentic Assessment

Benefits of Using ePortfolios for Authentic Assessment | An Eye on New Media | Scoop.it

Nancy Rubin's notes from the invitational symposium "Innovate to Educate: System (Re)Design for Personalized Learning." Access the full symposium report at

http://bit.ly/d0iQCl

 

Don't miss Tim Manger's outstanding scenarios of personalized learning for the elementary and secondary levels in the appendix. Outstanding.

 

Nancy provides an excellent summary and the report is very instructive. -JL


Via Jim Lerman, Donna Browne
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Search Engine Marketing - Have You Studied the Periodic Table of SEO Ranking Factors? : MarketingProfs Article

Search Engine Marketing - Have You Studied the Periodic Table of SEO Ranking Factors? : MarketingProfs Article | An Eye on New Media | Scoop.it
Search Engine Marketing - Have You Studied the Periodic Table of SEO Ranking Factors...
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Digital Photography School.

Digital Photography School. | An Eye on New Media | Scoop.it

If you communicate visually, then you'll love these great tips at Digital Photography School.  It's a perfect resource for learning quick tips to help you take better photos. On Fridays, they send quick tips to help me take better photos during the weekend.

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The Future Belongs to the Curious

The Future Belongs to the Curious | An Eye on New Media | Scoop.it
Intellectual growth commences at birth and cease only at death. Sometimes questions are more important than answers. The important thing is not to stop questioning. Curiosity has its own reason for existing.
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