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New Media in Society, Business & Classrooms
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Rescooped by Ken Morrison from Just Story It! Biz Storytelling
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | An Eye on New Media | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

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Is This the Future of Content Marketing? Transmedia Storytelling Emerges

Is This the Future of Content Marketing? Transmedia Storytelling Emerges | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

transmedia narratives are going to continue to grow as a tool for engaging users for brand marketing.

 

From the article:

 

93%

would be willing to submit possible story ideas to content producers.

 

67%

would help fund stories they're interested in (e.g., via a platform such as Kickstarter).

 

79%

would use their social networks or create promotional materials to help get the word out.

 

 

Note:  You may need to create a free account with MarketingProfs to view this article. 

 

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Dealing with Internet fragmentation: The power of storytelling for brands

Dealing with Internet fragmentation: The power of storytelling for brands | An Eye on New Media | Scoop.it

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 

Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.

 

But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.

 

Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!

 

I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.

 

I bet you will learn a lot too!

 

Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Most Powerful Thing About You -- Your Story

The Most Powerful Thing About You -- Your Story | An Eye on New Media | Scoop.it

The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.

Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.

The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.

Happy story telling!

Thank you Richard Andrews for recommending this article :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Ken Morrison's comment, June 7, 2012 6:11 PM
I love the Leadership Freak blog. Thanks for sharing.
Karen Dietz's comment, June 7, 2012 11:44 PM
Glad you like it Ken! Thanks for re-scooping the article. Have a great weekend :)
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Digital storytelling: A tutorial in 10 easy steps

Digital storytelling: A tutorial in 10 easy steps | An Eye on New Media | Scoop.it
Tweet Share This work is licensed under a Creative Commons Attribution 3.0 Unported.

...


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Transmedia Storytelling: Imagery, Shapes and Techniques

Transmedia Storytelling:  Imagery, Shapes and Techniques | An Eye on New Media | Scoop.it
Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop...

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Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes

Companies With The Best Stories Win: 10 Key Points For Telling Your Story - Forbes | An Eye on New Media | Scoop.it

Ken's Key Takeaway:

Because Karen Dietz always does an amazing job summarizing, I have nothing to add.  I highly suggest following her topics to see true curation in action.  

Ken

 

From Karen Dietz?

 

 

Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses.

 

Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in.

 

Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company.

 

And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise.

 

We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013.

 

This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;


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Ken Morrison's comment, September 5, 2012 8:49 PM
Thank you for the recent rescoops! Hope you are having a nice weei.
Ken
Carole Pyke - The Business Bard's curator insight, April 15, 2013 4:53 PM

just testing

Rescooped by Ken Morrison from Transmedia: Storytelling for the Digital Age
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Kurt Vonnegut on the Shapes of Stories

I didn't know that Kurt Vonnegut was funny.  I promise you will laugh two times in the first two minutes.  This short 5 minute video is a continuation of my recent posts on the power of stories to make instruction come alive.  It is always valuable to know how the best story tellers model their stories so that we can design our stories accordingly.

Ken


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Pamela D Lloyd's comment, July 23, 2012 6:00 AM
I first saw this in a workshop for writing instructors. I thought it was great then, and I think it's great now. Thanks for sharing this. :)
Rescooped by Ken Morrison from Just Story It! Biz Storytelling
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The Pixar Touch - Story Wisdom

The Pixar Touch - Story Wisdom | An Eye on New Media | Scoop.it

Many of us include story elements in our presentations, teaching, and corporate communications.  Thank you to Karen Dietz for sharing these tips from Pixar about how the masters approach the art of telling a story that people care about.


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Ken Morrison's comment, June 15, 2012 8:50 PM
Thank You for the rescoop. Good luck on your scoop.it page.
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How many global public relations firms are using social media successfully?

How many global public relations firms are using social media successfully? | An Eye on New Media | Scoop.it

How many global public relations firms are using social media successfully?   Learn more here.

 

The Art Of Storytelling In Business Communications And Public Relations

 

Also, This website does a GREAT job at disecting some corporate messages and sharing the messages that are actually being sent.

Ken

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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | An Eye on New Media | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
Rescooped by Ken Morrison from Social Media Content Curation
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3 Ways Content “Curation” Can Boost Content “Creation”

3 Ways Content “Curation” Can Boost Content “Creation” | An Eye on New Media | Scoop.it

Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.

 

We have been looking at curation and creation as a two separate practices. Yet I beg to differ: content curation can give a huge boost to content creation and that is the key point I want to make in this article.

 

Content curation can help in refining created content in three different ways.


1. Curated Content Can Inspire Topics For Created Content...

2. Build On Curated Content To Create Your Own Content...

3. Use Curated Content As A “Teaser” To Drive Traffic To Your Own Content...

 

I can’t think of a better way to sum up this article than sharing the following quote:
"Strangely enough, curation shifts the balance of power back to brands and publications. While anyone can make content, the decision to gather it, and present it by trusted content curators has more risk, and therefore more value"...

 

[read full article http://j.mp/u6IJ4p]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
Rescooped by Ken Morrison from Psychology of Consumer Behaviour
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Transmedia Storytelling: It’s the Story Stupid | Psychology Today

Transmedia Storytelling: It’s the Story Stupid | Psychology Today | An Eye on New Media | Scoop.it
In transmedia storytelling, the locus of control is with the audience By Pamela Brown Rutledge, Ph.D., M.B.A....

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