Don't be put off by the title. This is a sincere post about how to rethink how you create content. This is a great infographic by a respected source (CopyBlogger)
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When inspiration dries up, you risk falling into two equally dangerous traps. if you stop creating new blog posts, videos, ebooks or other content pieces, you turn off a major source of new traffic and leads. Or, if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away good prospects. so how do you keep up?
"Think like a publisher"
If we invest a lot of time and energy in our blog, it's important to do the right things to attract visitors and to keep them more than five seconds on it. Here some great advices to ameliorate, if necessary, the situation. [note Martin Gysler]
Here’s the situation: Your buddy sends you a link to check out, you get to the blog post and after glancing at the layout you immediately question the validity of the blog (and your friend). On occasion I have left a post thinking it was created by some autoblogging process, and then realized it only looked that way and was actually written by a human.
These mistakes can make a visitor run for the proverbial hills. A visitor to your blog is making a decision about your worth within a few seconds, sometimes nanoseconds.
Find out whether you’re making simple but crucial mistakes that turn readers away…
Via Martin Gysler
...and breaking the rules
Exception 1: Created By Influential Person/Business
Exception 2: Extremely Noteworthy or Newsworthy Content
Exception 3: Rebellion / Pure Artistic Liberty / Don't Care
Key takaways -
Aim for 7 words in a title
Study Avinash....he obviosly will make it Googley!
Keep URLS's clear
Sometimes it's to ask what it takes to that Google ranks us on the first page... :-) Here is an article that will give us more information on this subject. [note Martin Gysler]
Your blog is a good read. Everyone says so.
Although “everyone” is really just people you already know. Like your Mum.
So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?
The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.
Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.
1. You don’t know which keywords your readers are using
The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches.
Read more: http://bit.ly/wqM8Rm
Via Martin Gysler
Mistakes many small business owners make:
1. Making Your Blog All About You
2. Writing About Every Topic Under the Sun
3. Confusing Your First Time Visitors
4. Not Paying Due Attention to Your “About Me” Page
5. Writing Like Your High School English Teacher
6. Not Embracing Social Media
7. Ignoring Other Bloggers
A great start to 2012 for the Beancast.
They talk about comedian Louis C.K.'s experiment of non DM downloads...bypassing the broadcasters.
Then they talk about Mommy Bloggers' success and followers' acceptance of them accepting payment for endorsements....Then many other random insights.
Currated by Ken Morrison
Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.
We have been looking at curation and creation as a two separate practices. Yet I beg to differ: content curation can give a huge boost to content creation and that is the key point I want to make in this article.
Content curation can help in refining created content in three different ways.
2. Build On Curated Content To Create Your Own Content...
3. Use Curated Content As A “Teaser” To Drive Traffic To Your Own Content...
I can’t think of a better way to sum up this article than sharing the following quote:
[read full article http://j.mp/u6IJ4p]
Via janlgordon, Giuseppe Mauriello
This blog post was written by Marcus Taylor, co-author of the book Get Noticed and head of social media at SEOptimise. You can follow Marcus on Twitter here. I’ve always been fascinated watching what content gets shared by the masses...
Via Scott Scanlon
Having an audio message, even if it's the same as a text announcement, increases the chances that a visitor to your blog will take notice of something important.
-Vocaroo, Audio Pal, Voki
Plus: Qwips - Record Audio Captions for Your PicturesVocaroo - A Simple Way to Make Voice RecordingsAudioboo - Easily Create and Share Audio MessagesAudioLiterate - Stream and Download Audiobooks
I need to learn more about Dan Zarrella. Many of the people who I respect say great things about him. I love his work at Hubspot!
One of the most popular webinars I've ever worked on, The Science of Timing was also one of my favorite. If you haven't seen it, go check out the on-demand ([Infographic] What are the Best Times to Blog?
Wow. A whole new world of building a blog community. Her LinkedIN Groups tip claims to expand your reach by 1000% I'm intreagued
Part 2 is also great, but it is more about the strategy of writing, not community building: http://bestbloggingtipsonline.com/i-wish-i-knew-first-year-of-blogging-part-ii/
Blog post at For Bloggers By Bloggers : Running a blog is hard work.