An Eye on New Media
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An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
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Gaping Void Art

Gaping Void Art | An Eye on New Media | Scoop.it

I am a huge fan of Hugh MacLeod.  Actually, many days I catch myself thinking< "um, today's art and message. is barely above average."  Then I remind myself to change my attitude.  This guy creates art every single day.  And all of his art has a message that he cares about.  How many humans on earth can say that?  He also gives it away for free.  He is a very inspriational man to learn from, regardless of your career. Hugh does lots of the are for Seth Godin's books. 
Ken 

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this WEEK in TECH 354 | TWiT.TV

this WEEK in TECH 354 | TWiT.TV | An Eye on New Media | Scoop.it

Adam Curry and Leo Laporte made up. About a year ago, I was very annoyed that Laporte wouldn't let up.  Anyway, I'm glad that they are friendly again.  This is a nice show with them together.  Two great minds.  I'm glad that they left their egos off of the air

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Facebook Blames Ad Slowdown on Mobile

Facebook Blames Ad Slowdown on Mobile | An Eye on New Media | Scoop.it

I hope they don't ruin this too much.  Facebook investors will soon expect the company to monitize it's mobile users.

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Digiday | Digital Content, Digital Advertising, Digital Marketing

Digiday | Digital Content, Digital Advertising, Digital Marketing | An Eye on New Media | Scoop.it
Digital Content, Digital Advertising, Digital Marketing...

I've been hearing some great things about Digiday.  It seems to be one of the top new sources for Digital Content, Digital Adverting, and Digital Marketing articles.  Today, I heard that an industry leader held it at the same level of AdAge.  So I thought I would dive in.

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How to Create Great Advertising with Storytelling | Smart Marketing Strategy

How to Create Great Advertising with Storytelling | Smart Marketing Strategy | An Eye on New Media | Scoop.it
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy.

 

Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales!

 

This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do.

 

Nice -- solid ideas without being too long or difficult to grasp :)


Via Karen Dietz
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Karen Dietz's comment, March 11, 2012 9:44 PM
Thank you for re-scooping this Bi!
Karen Dietz's comment, March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment, March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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YouTube Boss Salar Kamangar Takes On TV: The Full Dive Into Media Interview

YouTube Boss Salar Kamangar Takes On TV: The Full Dive Into Media Interview | An Eye on New Media | Scoop.it

800 Million people visit YouTube every month.  So Google/YouTube are slowly directing us toward channels.  The thinking is that if it looks like a traditional TV, Advertsers will pay traditional television rates.

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AdAge currated and comented on every Super Bowl ad here.

AdAge currated and comented on every Super Bowl ad here. | An Eye on New Media | Scoop.it

Watch Every Super Bowl Commercial Here!

 

One thing that I often miss about my advertising days, is receiving my big glossy Ad Age and Ad Week magazines.  I loved how they disected the psychology, business, art, and messages of advertising.

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10 Years of iPod Ads: From Techie to Sassy

10 Years of iPod Ads: From Techie to Sassy | An Eye on New Media | Scoop.it
You’re at a party. It’s lame. There’s a laptop in the corner running iTunes, and people are taking turns DJing to try to liven up the ...
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Beet.TV: Nielsen Reports First Drop of TVs Owned in 20 Years

Beet.TV: Nielsen Reports First Drop of TVs Owned in 20 Years | An Eye on New Media | Scoop.it
Nielsen recently reported that the total number of TVs owned in the United States has dropped for the first time in 20 years to 97 percent of homes down from 99 percent, due in part to cord-cutting. "A small subset...
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26 Tips for Integrating Social Media Activities | Social Media Examiner

26 Tips for Integrating Social Media Activities | Social Media Examiner | An Eye on New Media | Scoop.it

I appreciate these 26 clear and digestable tips for integrating social media into your marketing efforts.  I really value my Social Media Examiner subscription (free)

Ken

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Meet Generation C: The Connected Customer

Meet Generation C: The Connected Customer | An Eye on New Media | Scoop.it

How pervasive is social networking in society and business?  This is the blog post (April, 2012)  that moved Brian Solis from my list of people who I trust to my list of people who I want to share with others.  There is priceless data in this post shared in a visual and clear way.

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Great-Ads: A Visual History of Advertising

Great-Ads: A Visual History of Advertising | An Eye on New Media | Scoop.it

A great infographic from the Egyptians, to the Greek women of the night, to pop-up ads, to the Old Spice Guy

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52 Most Interesting and Creative Advertisements

52 Most Interesting and Creative Advertisements | An Eye on New Media | Scoop.it

This is the 52 most interesting and creative advertisements!

I love them. See this advertisement and let's change our usual idea to creative one.

 


Via Veronica Han
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The Cold Truth: Many Marketers Aren't Ready for Facebook's Advertising - Forbes

The Cold Truth: Many Marketers Aren't Ready for Facebook's Advertising - Forbes | An Eye on New Media | Scoop.it

Anyone who has followed Facebook's ambitions in advertising didn't hear much new at its highly publicized Facebook Marketing Conference in New York today.

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The BeanCast McDonalds, Ford, More Ford, and the Super Bowl

The BeanCast  McDonalds, Ford, More Ford, and the Super Bowl | An Eye on New Media | Scoop.it

The Experts discuss McDonald's hashtag case study and a good wrap-up after the changing  advertising game surrounding the Super Bowl

 

The BeanCast Marketing Podcast - This Week: Jay Baer, Christopher Barger, Gini Dietrich and Scott Monty join Bob t

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Facebook Is Using You

Facebook Is Using You | An Eye on New Media | Scoop.it

A critical look at allowing aggregation to suggest ads.  For example:  When young people in poor neighborhoods are bombarded with advertisements for trade schools, will they be more likely than others their age to forgo college? And when women are shown articles about celebrities rather than stock market trends, will they be less likely to develop financial savvy? Advertisers are drawing new redlines, limiting people to the roles society expects them to play.

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If Brand Loyalty Is Defined By Engaging Your Niche Audience, Curation Is The Key To Finding Your Voice

If Brand Loyalty Is Defined By Engaging Your Niche Audience, Curation Is The Key To Finding Your Voice | An Eye on New Media | Scoop.it

The author of this article is huge fan of the Online Journalism Review and after reading one of the latest blog posts"Five more lessons for getting it right, this time around" ( http://bit.ly/vg45DU ), she thought to start a healthy debate and perspective on Niles’ assertion, “Don’t make the syndication mistake.”

 

While she agrees that licensed content should not replace original content creation, the syndication market has rapidly evolved over the past 5 years, creating a new architecture for news and media and providing huge opportunities for publishers and content buyers.

 

In this full interesting article, I excerped this part and it is the title of my curated article:

 

"Niles (the author of post on OJR) focuses on traditional publishers in the article, but licensing syndicated content is also a great opportunity for brands. For example, imagine you’re the content marketing strategist for a major fashion retailer. Your entire job is dedicated to building, articulating and spreading your brand’s view on fashion trends through your blog and content marketing efforts.

 

Creating high quality, original content takes a lot of work and time, as it rightfully should. However, imagine that you have the opportunity to license and streamline a huge range of voices and perspectives into your content marketing strategy – from bloggers such as The Sartorialist to the Fashion Toast, magazine publications like Inventory and Elle, major fashion sites like Style.com or The Cut.

 

Whether you’re a content marketing strategist, an online editor or traditional publisher, the key is meticulous curation. If done right, highly curated, syndicated content can be hugely valuable, cost efficient and sustainable long term.

 

Curating a variety of relevant, niche perspectives not only supports the evolving definition of today’s “journalist,” but also helps to build your own unique voice, better engage your audience and increase the likelihood of people staying engaged and on your site...."

 

curated by Giuseppe Mauriello

[read full and original article here http://j.mp/uAE45a]


Via Giuseppe Mauriello
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Why the Future of TV Is All About Personalization

Why the Future of TV Is All About Personalization | An Eye on New Media | Scoop.it
Consumers are no longer setting "appointments" to watch their favorite programming. They're viewing it whenever and wherever they choose, on a multitude of devices, and cable providers need to pay attention or be left in the dust.
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