The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done. As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization.
SEO performance is top of mind for most marketers in today’s digital world. Most marketers I speak with want to know how simply generating content is going to propel them to page one of the search results. It is important for marketers to understand that generating content is not the only thing about curation that will translate into better SEO performance.
Here is a list of ways that content curation allows you to fight above your weight class in the battle for first page results...
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Via Giuseppe Mauriello