An Eye on New Media
27.3K views | +1 today
Follow
 
Rescooped by Ken Morrison from Just Story It! Biz Storytelling
onto An Eye on New Media
Scoop.it!

The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | An Eye on New Media | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.

Via Karen Dietz
more...
Karen Dietz's curator insight, October 21, 2013 5:50 PM

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

John Michel's curator insight, October 22, 2013 10:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 23, 2013 12:55 AM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

An Eye on New Media
New Media in Society, Business & Classrooms
Curated by Ken Morrison
Your new post is loading...
Your new post is loading...
Scooped by Ken Morrison
Scoop.it!

The Power of Visual Communication

The Power of Visual Communication | An Eye on New Media | Scoop.it
Billion Dollar Business Graphics - Fast and easy business graphics plus winning business graphic tips, tricks, secrets, and best practices guaranteed to increase your success rate.
Ken Morrison's insight:
A nice article (segment from book) about the psychology behind how we decode images
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

You'll be able to play PlayStation 4 games on Mac and PC tomorrow | Cult of Android

You'll be able to play PlayStation 4 games on Mac and PC tomorrow | Cult of Android | An Eye on New Media | Scoop.it
Sony is giving PlayStation 4 owners the ability to play their favorite games on Mac and PC. Its latest firmware update introduces Remote Play for desktops.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Compare your country by OECD

Ken Morrison's insight:
Excellent chart from OECD comparing countries' use of computers in the classroom with performance on tests.
more...
Lynnette Van Dyke's curator insight, March 31, 12:01 PM
Excellent chart from OECD comparing countries' use of computers in the classroom with performance on tests.
Scooped by Ken Morrison
Scoop.it!

Clone Yourself with QR Codes

Clone Yourself with QR Codes | An Eye on New Media | Scoop.it
As a teacher wouldn’t it be handy to be in more than one place at a time?
I’d like to give you some ways of recording yourself and getting that audio
or video online. Once online, it’s a matter of copying and pasting to
generate a QR code. A QR code is a quick way to get students to online
content. Easily providing recordings to your students means you can reteach
concepts, differentiate instruction, give directions at centers,
communicate with parents, and be heard and/or seen anytime and any place. 
Ken Morrison's insight:
We all know about QR codes, but this teacher remixes everything!
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Is it piracy? How students access academic resources

Is it piracy? How students access academic resources | An Eye on New Media | Scoop.it
When it comes to accessing online learning materials, university students don't think much about whether their downloads might amount to piracy or copyright infringement.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Download 448 Free Art Books from The Metropolitan Museum of Art

Download 448 Free Art Books from The Metropolitan Museum of Art | An Eye on New Media | Scoop.it
You could pay $118 on Amazon for the Metropolitan Museum of Art's catalog The Art of Illumination: The Limbourg Brothers and the Belles Heures of Jean de France, Duc de Berry.
Ken Morrison's insight:
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Here's the Full Transcript of TIME’s Interview With Apple CEO Tim Cook

Here's the Full Transcript of TIME’s Interview With Apple CEO Tim Cook | An Eye on New Media | Scoop.it
The chief executive of the world's most powerful tech company on your privacy, America's security, and his fight with the FBI
more...
No comment yet.
Rescooped by Ken Morrison from :: The 4th Era ::
Scoop.it!

Nurturing Growth Mindsets: Six Tips From Carol Dweck

Nurturing Growth Mindsets: Six Tips From Carol Dweck | An Eye on New Media | Scoop.it
Stanford researcher Carol Dweck clearly tapped into a powerful and compelling idea when she linked the concept of growth mindsets to academic success.

As fans of Dweck's research can quickly explain, people with fixed mindsets see strengths and skills as inate traits, like eye color. You're either born with them, or you're not. But people with growth mindsets recognize that the brain can grow and change through effort, and they embrace failures as opportunities for developing new strategies and approaches to learning content and concepts they find challenging.

Enthusiasm for Dweck's work has spread rapidly, and her name is a buzzword in many schools as teachers buy into the idea that helping students shift their mindsets can lead to academic gains.

But, in recent years, Dweck has worked to balance that enthusiasm by busting some misconceptions about her research and its applications in schools. That includes a wildly popular Education Week commentary and, on Friday, a keynote address at EdWeek's Leaders to Learn From event in Washington.

Via Jim Lerman
Ken Morrison's insight:

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

more...
Jim Lerman's curator insight, March 17, 10:16 PM

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

Jim Lerman's curator insight, March 17, 10:17 PM

Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

Te Aniwa Tutara's curator insight, March 19, 10:16 AM
a great presentation, the message is simple but profound.  Includes free link to Dweck's presentation in Washington D.C. on 3/11/16
Includes free link to Dweck's presentation in Washington D.C. on 3/11/16.

a great presentation, the message is simple but profound.  Includes free link to Dweck's presentation in Washington D.C. on 3/11/16

.

 
Rescooped by Ken Morrison from Outbreaks of Futurity
Scoop.it!

Classrooms without Walls: A Forgotten Age of Open-air Schools

Classrooms without Walls: A Forgotten Age of Open-air Schools | An Eye on New Media | Scoop.it
This old black and white photograph pops out at me every now and again on the internet, and it just about sums up my feelings on what my education should

Via Artur Coelho
more...
No comment yet.
Rescooped by Ken Morrison from Creative teaching and learning
Scoop.it!

Is it piracy? How students access academic resources

Is it piracy? How students access academic resources | An Eye on New Media | Scoop.it

"When it comes to accessing online learning materials, university students don't think much about whether their downloads might amount to piracy or copyright infringement ..."


Via Leona Ungerer
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Finite and Infinite Games

Finite and Infinite Games | An Eye on New Media | Scoop.it
Finite and Infinite Games has 1,416 ratings and 178 reviews. Rob said: amazing. amazing!one of those books that doesn't really teach you anything, bu
Ken Morrison's insight:
Suggested by Jane McGonigal
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

A2-EvanWang - CS 294-10 Visualization Fa13

A2-EvanWang - CS 294-10 Visualization Fa13 | An Eye on New Media | Scoop.it
Ken Morrison's insight:
Note that this is from wikipedia. Good visuals for comparing global education.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

11 Essential Tools For Better Project-Based Learning

11 Essential Tools For Better Project-Based Learning | An Eye on New Media | Scoop.it
11 Essential Tools For Better Project-Based Learning
Ken Morrison's insight:
Note that this is nearly four years old. Not all of these tools are as promising as they were when the article was written.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

This may be the best way to measure gun violence in America

This may be the best way to measure gun violence in America | An Eye on New Media | Scoop.it
Suddenly, an incredible picture of gun use emerges.
Ken Morrison's insight:
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

17 incredible facts you probably didn't know about Apple

17 incredible facts you probably didn't know about Apple | An Eye on New Media | Scoop.it
Here are 17 things you probably didn't know about Apple, from its clothing line to Bill Gates to its serious financial trouble.
Ken Morrison's insight:
Share your insight
more...
No comment yet.
Rescooped by Ken Morrison from Creative teaching and learning
Scoop.it!

Fifteen student apps to help you hack college

Fifteen student apps to help you hack college | An Eye on New Media | Scoop.it

"For college students, academic lives can be exhausting, expensive, and demanding. Today there are few assurances that they can even get a job once surviving this gauntlet. Bottom line: getting through college can be tough ..."


Via Leona Ungerer
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

How to host a Twitter chat like a champion

How to host a Twitter chat like a champion | An Eye on New Media | Scoop.it
To coin a phrase, have you ever wondered how to host a Twitter chat like a champion? I’ve been fortunate enough to have been asked to host a number of different Twitter chats over the years s…
Ken Morrison's insight:
Share your insight
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

7 Qualities That Promote Teacher Leadership in Schools

7 Qualities That Promote Teacher Leadership in Schools | An Eye on New Media | Scoop.it
Empowering teachers to lead and learn from other teacher-leaders can improve the learning experience for students.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

TEDxBandra - Craig Johnson - 10 Rules to Win

Craig Johnson is the Superintendent of the American School of Bombay. Craig has returned to India (where he spent 12 years of his childhood) after 15 year
more...
No comment yet.
Rescooped by Ken Morrison from Information and digital literacy in education via the digital path
Scoop.it!

Product Reviews - EdSurge

Product Reviews - EdSurge | An Eye on New Media | Scoop.it
Post-Secondary
Products listed here focus on the needs of learners, administrators, professors and/or parents to support all types of learning environments -- from adult basic education to college access and completion to non-traditional credentialing and job training. Some products here may also have uses in a K-12 setting.

Via Elizabeth E Charles
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

SINGAPORE WILL SHUT DOWN THE INTERNET ON SUNDAY AS A GESTURE OF RESPECT FOR MR LEE KUAN YEW

SINGAPORE WILL SHUT DOWN THE INTERNET ON SUNDAY AS A GESTURE OF RESPECT FOR MR LEE KUAN YEW | An Eye on New Media | Scoop.it
Internet Service Providers in Singapore will shut down internet services for a day on Sunday (March 29), when the state funeral for former prime Minister Lee Kuan Yew will be held, as a gesture of respect.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Google's Schmidt Backing Hillary Clinton in 2016 - Breitbart

Google's Schmidt Backing Hillary Clinton in 2016 - Breitbart | An Eye on New Media | Scoop.it
It looks like it has been created by Schmidt for the express purpose of cultivating elite engineering talent to help Clinton win in 2016.
Ken Morrison's insight:
I am aware of Breitbart's bias. This article makes me curious to learn more.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

GradeDeck

GradeDeck | An Eye on New Media | Scoop.it
The Complete Assessment Platform
Ken Morrison's insight:
A colleague shared this tool. I have not tried it yet.
more...
No comment yet.
Scooped by Ken Morrison
Scoop.it!

Empowering Students With Data

Empowering Students With Data | An Eye on New Media | Scoop.it
Teacher Kimberly Long shares how educators can use students' formative and summative data to make powerful changes in the classroom for a dynamic learning environment.
Ken Morrison's insight:
Excellent article about how to help students buy in on building a classroom revolving around data-based instruction.
more...
No comment yet.
Rescooped by Ken Morrison from Outbreaks of Futurity
Scoop.it!

JF Ptak Science Books: "When Will We Have Television?", 1937

JF Ptak Science Books: "When Will We Have Television?", 1937 | An Eye on New Media | Scoop.it
JF Ptak Science Books Quick Post This is the delightful ABC of Television, published in 1937 by the sci-fi and early modern tech guru and visioneer Hugo Gernsback's Short Wave & Television magazine--it is a separate publication in i

Via Artur Coelho
more...
No comment yet.