Most bloggers pay careful attention to crafting perfect titles. They know that the right title will encourage more clicks on social media and search engine results alike. The problem generally arises when an article uses the title text as the article's permalink. This is an easy mistake to make because, at least for WordPress users, the title text is set by default to become the slug of the article's permalink, depending on your settings (which we'll address later).
Via Neli Maria Mengalli