An Eye on New Media

Ken's Key Takeaway:

EdgeRank is getting more and more frustrating.  It seems like we are throwing more and more time and energy at a bullseye that keeps moving. I feel that Google's updates are reasonable and usually improve the user experience for searchers.  I don't like how Facebook is systematically making it more difficult for page managers to reach the people who have clearly shown that they want to interact with our content.  The new advertisements for paid promotions right next to the increasingly foggy Insights window is like sandpaper on an open wound.

How do you feel?

I am sharing this link because I have shared links in the past about online gaming on social platforms.  Do you remember the times when we were invited to help on somebody's Farmville farm every time that we logged in?  Or play a zombie game.  Facebook moved those notices lower on our Newsfeed, and it is played a role in games losing momentum.  Here is a list of five reasons why the future of social gaming does not look as strong as it did one year ago.

Social games are no longer viral

-There's too many social games-They're getting too expensive-The profitability window is short-They're getting harder to monetize-They're still tied to Facebook...

Here is a nice one-hour interview with both Sheryl Snadberg & Mark Zuckerberg

Another great podcast!  This time, Michael interviews Amy Potterfield about tips to build your email list.  You must have a strong email list as the glue for all of your social media marketing. Amy talks about a new Facebook tip that she uses 

It appears that there is now a way to make your relationship changes private.  

Nobody helps beginners navigate through change better than John Jantsch.  In the past week, he learned what needs to be done to adjust to the new Facebook changes and he create a free ebook to help you survive the tidal wave of changes.

I love these tools that visualize your social media connections.

Ken's Key Takeaway:

It is nice that Google learns from you but it is also dangerous.  Google and other search engiines and social networks decide what information is provided for you.  Pariser gives the example of two people searching for Egypt.  They took screen shots. One person's top results did not even indicate that there was an uprising.

EdgeRank is everything.  Yet, it isn't public nor stagnant.  Learn the elements of the equasion and what you can do to keep your Edgerank high.

Ken's Key Takeway:

Thiis is an effective campaign to remind us that we must do more than just donate a 'like' if we want to make a difference.

Facebook makes the rules. We need to know the rules of running a contest on our Facebook page.  If we break the rules, they could punish us on EdgeRank or take away our account.  Be careful. 

Equally important, once we choose to create a contest, there are some 'rules' to follow to help us make it successful. 

Ken's Key Takeaway
Many Facebook users Like then Leave a brand. This skews advertising to people who already like the product. That may be helpful in some ways.  But because Google +1 system is built around current and future search needs and desires, Forrester feels that Facebook will lose the war for 'likes'.

In "The Facebook Effect" Kirkpatrick said that Facebook's goal is to transform from an application to a platform to a transparent layer in which all computing is done.  This new Facebook Home "App" points in that direction.

It is said that teens in North America send 60 texts a day (1800/month)  Facebook hopes that this app will take a serious piece of that pie.

Ken

I put a lot of work into the 2012 version.  I feel that it passed the test of time. Thank you for the quality suggestions, support and feedback. There are some updates and additions in this version.  I also decreased the size of many images to make it less expensive to print.

Please please please support the real authors of this content.   I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content.

Ken

Her book is selling well.  Some are concerned that her wealth is costing here credibility with regular women.  I will read it before making such statements.  I am sure that there is great knowledge in the book.  Until I get a chance to read this book, I will provide this cheat sheet.

My key takeaway is the interesting nugget that one test stated that girls perform worse when given a test that asked them to check M or F before taking the test.  It will be interesting to learn more.

This is a misleading headline.  Teens are exploring other programs (Instagram, etc, but they are keeping their Facebook accounts open and active.  They are spending less time on the platform though.  Does this truly hurt Facebook.  They have said that the plan is to transform from a platform to a layer.  I feel this trend is a natural stage for this progression.  

Also, there is a WONDERFUL short video about how much data Facebook is keeping...and how to delete it.  Watch it and consider deleting your history.  It was interesting for me to see my search history since 2008.  It brought back some interesting memories. 

Ken's Key Takeaway:

I actually think it is a bad idea to remove politics from your livestream, but I think it is interesting that we now have a tool to do so.  I think it is important for us to be exposed to different views on politics.  If we are offended or not impressed, we can block one person, but I don't think it is wise to block all politics

Blogger John Loomer gives some nice tidbits about how to prepare for Graph Search by Facebook