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Scooped by Ken Morrison onto An Eye on New Media |
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We have been following the mantra of "Content Is King". With the overflow of people following this great advice, we now must focus on building trust through great content.
Ken Morrison's insight:
I really like this article about the "why" and the "how-to" think differently about content creation. I really like that the author includes quotes from people in the industry to back up her thoughts.1. Don't build on rented land -Social media is great....if you have a plan to get them to your home page.2. Help, not hype, your customer Don't be yelling '"Buy this! Buy this!" Be truly helpful
3. Write what people want to read, not what you want to write Take the focus off of yourself if you want to win their trust!
5. Create content for all types of readers Help your customers feel at home in their community. Think of ways to add value to their lives outside of your store. The author gives an example of a real estate broker who made a blog about great pizza places.
6. There is more to content than links Links are very important. But don't let it blind you!
7. Don't forget the "marketing" in content marketing Don't be afraid to promote your content! If it is important enough to create, it is important enough to promote! "If you don't promote it, Nobody will ever read it!"
If you are shy, the author suggests writing something like this: "Hey there folks, I just wrote up a quick post about some cool local resources I've been working on recently. If you have a moment, take a quick peek and let me know what you think. I'm just getting started with this whole content marketing thing, so any feedback you can give me will be greatly appreciated. Here's the link, thanks!"
8. It's all about relationships Be an active team player. Promote other writers' content. This is important. Engage!
9. Think like a publisher
Your job is to engage, entertain and inform! Don't forget that
10. Use other sites to find out what kind of content people want Stop thinking that you have nothing to say and nothing to add. It is not true and you know that. "Inspiration comes from adding upon what someone has done before."----Always be aware of what is popular in your industry and write about those things. 
Ivon Prefontaine's curator insight,
May 13, 6:26 PM
This is a fairly detailed article with great ideas. How often do we hear someone say, "Trust me?" Those words raise my spidey senses. Delete the scoop?
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Hmmm...that title sounds like it was written by an engineer. Perhaps a better title would be: Phooey on You EdgeRank. I Know How to Reach My Fans Desp
Ken Morrison's insight:
EdgeRank = Everything. If you are spending the time to create content, you should take the time to help it get seen. You can only do that by learning the EdgeRank Algorithm. Thank you to the Bizzuka Blog for creating this list: 10 WAYS TO MASTER FACEBOOK EDGERANK 1. Ask fans to change their newsfeed preferences 2. Post using video and images 3. Write shorter posts 4. Use emoticons 5. Post at the best times 7. Get fans involved 8. Collect fan quotes 9. Use Facebook advertising 10. Write better content Delete the scoop?
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Today is my last day of work before I launch out on my own as a full-time writer. It's also Good Friday, a day of new beginnings only made possible by something else ending.
Ken Morrison's insight:
I am very happy that I stumbled upon Jeff Goins' writings last year. I am happy that he is able to now stop his full time job. Ken
Ivon Prefontaine's curator insight,
March 30, 4:29 PM
Moving forward, this is an important article for me. Will I be a full-time writer? No, but things will change. Delete the scoop?
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Chad Wittman of EdgeRank Checker stops by to explain everything you need to know about the inner workings of Facebook EdgeRank.
Ken Morrison's insight:
EdgeRank is everything. Yet, it isn't public nor stagnant. Learn the elements of the equasion and what you can do to keep your Edgerank high. Delete the scoop?
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"Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling." Via The Digital Rocking Chair
Ken Morrison's insight:
I have been intrigued at transmedia storytelling for some time. I really appreciate these resources for getting started in using or explaining transmedia in education or marketing. 
Zan Chandler's curator insight,
January 29, 1:13 AM
For those of you who want a primer on transmedia. Fiona Milburn is a great resource. 
Vittorio Canavese's curator insight,
January 29, 5:37 PM
Bel repertorio ragionato e struturato sulla transmedialità Delete the scoop?
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This is a famous story about Claude Hopkins, the father of marketing, who, in 1919, was hired by Schlitz beer to create an ad that would save the company. Via Karen Dietz
Ken Morrison's insight:
Ken's Key Takeaway: Hopkins said, "80% of your time should be spent on the offer and the story. It may well be that you have worked so hard and so well and with such focus on your product that you too will not be able to see the true value that you have to offer and the best way to create your crushing offer." 
Karen Dietz's comment,
January 11, 5:14 PM
Michael, did you click through to the article by clicking on the blue title above?
Karen Dietz's comment,
January 13, 2:57 PM
That is so true Ken! We end up not being able to see the forest for the trees. I always encourage those working on their biz stories to get help from a colleague or friend for that outside perspective. That's what I do and it helps a lot!
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KEN's KEY TAKEAWAY: 87% of Facebook users like brand pages. In 2010, only 38% did so. Facebook thrives because they understand thir users. Great brand pages know their specific visitiors. My Key takeaway was that only 35% of Facbook fans feel that the brand listens to them. There was also an interesting discussion prompt about if a 'like' equals an opt-in for marketing messages. Via Jonha Revesencio, Firas Ghunaim
Ken Morrison's insight:
87% of Facebook users like brand pages. In 2010, only 38% did so. Facebook thrives because they understand thir users. Great brand pages know their specific visitiors. My Key takeaway was that only 35% of Facbook fans feel that the brand listens to them. There was also an interesting discussion prompt about if a 'like' equals an opt-in for marketing messages. Delete the scoop?
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"The term “project-based learning” gets tossed around a lot in discussions about how to connect students to what they’re learning. Teachers might add projects meant to illustrate what students have learned, but may not realize what they’re doing is actually called 'project-oriented learning.' And it’s quite different from project-based learning..." Via EDTC@UTB, William Machado, Lynnette Van Dyke
Ken Morrison's insight:
This is a wonderful resource for how to communicate with your bosses, students and their parents what project based learning is all about 
ben bernard's comment,
January 9, 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Ken's Key Takeaway: It is always nice when celebrities use their fame for empowering children through education or self expression. Delete the scoop?
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Anyone can give a presentation. But giving an effective presentation requires a little bit of preparation and skill... Via Baiba Svenca, michel verstrepen, Maria Zappa Kasapidi Delete the scoop?
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Ken's Key Takeaways: Honestly, this is for future reading, but I wanted to share.
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Ken's Key Takeaway: This 10-year veteran in the edtech field shares 10 key points for us to all remember: I LOVE #4. It is a good reminder of something I knew. 7. Filtering: Not so fast.
I am very happy that i graduted from a program that spent a lot of time talking about when technology is not the answer Via Ana Cristina Pratas, Faiz A.H Delete the scoop?
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I am sharing this specifically for slide 12 that gives specific suggestions that are a bit counterintuitive. Ken
What causes presentation anxiety?How can we both understand the causes of communication apprehension and apply some best practices to help us become more confi... Delete the scoop?
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Image via CrunchBase Facebook’s proprietary algorithm, known as EdgeRank, determines how or if a post on your business page appears in your fans’ timelines.
Ken Morrison's insight:
Ken's Key Takeaway: EdgeRank is getting more and more frustrating. It seems like we are throwing more and more time and energy at a bullseye that keeps moving. I feel that Google's updates are reasonable and usually improve the user experience for searchers. I don't like how Facebook is systematically making it more difficult for page managers to reach the people who have clearly shown that they want to interact with our content. The new advertisements for paid promotions right next to the increasingly foggy Insights window is like sandpaper on an open wound.
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I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress.
Ken Morrison's insight:
My worst workout of the year so far was the time when I was listening to John Hantsch's podcast on this topic. I was continually stopping to type out notes. I am excited to dig into this free digital book.
John Jantsch is one of my favorite content creators and authors. He shares so much practical content with achievable action sets. I fully understand why American Express promotes him as a great resource for helping small and medium size businesses. Huge businesses love him also, but his target audience is busy small business owners. 
Ken Morrison's comment,
April 16, 2:26 PM
Thanks for the rescoop. This book should be another gem. I really enjoy his writing style and visual frameworks.
Ken Morrison's comment,
April 16, 2:26 PM
I also love that he practices what he preaches and shares his fruit for free.
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In Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning, Kristen Swanson shows educators how to enhance their pro... Via Robin Good, Kim Flintoff
Ken Morrison's insight:
I like these five original questions for asking ourselves before sharing on a curated site. I will share this with my students. Ken 
Rajashree Basu's comment,
April 3, 3:47 AM
good that curating in a community is helping all of us so much....
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In late December, Facebook clarified an existing policy on how much text was permitted on cover images and promoted images. Via Genevieve Lachance
Ken Morrison's insight:
Did you know that Facebook has strict new guidelines on how much text you can have in photos? They will punish your brand page if you break this rule. This article explains the new rules and offers a nifty tool to help protect yourself
Ken Morrison's comment,
January 31, 9:25 PM
Wow. This is interesting and scary. I'm glad that the blog also offers a solution. Thanks for sharing! Ken
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The Media Education Lab is one of the leading providers of multimedia curriculum resources for K-12 media literacy education. Via Ana Cristina Pratas 
Ana Cristina Pratas's comment,
January 14, 11:40 PM
Hi Ken, some are free and some are regrettably not free (books, for example); nevertheless, I find it a great source of information regarding media literacy for education.
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Here is a very nice 70-slide overview of some of the trends and tools that are pointing the direction of the future of the workplace. Via Linda Alexander 
Linda Alexander's curator insight,
January 10, 9:09 AM
Educators need to be informated as to the work environment their students will eventually be entering. This report presents some of the key trends and "thematic takeaways". For example, it's important that students learn to value life-long and independent learning as well as developing highly collaborative project management skills... Delete the scoop?
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Excerpted from article on Search Engine Watch: "If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality Check: http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners
Via Giuseppe Mauriello
Ken Morrison's insight:
Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.
ben bernard's comment,
January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment,
January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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Ken Morrison's insight:
Having student's work in a published form creates an atmosphere of accountability. Here are some easy to use tools to publish their work electronically.
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Ken's Key Takeaway. Social Media giant, Jason Falls says that basic written and spoken communication is critical for social media graduates. Those who understand marketing and the social graph stand out from those who simply grew up on Facebook.
What are the most important social media marketing skills that graduating college students need to understand? Delete the scoop?
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Ken's Key Takeaway: There is no such thing as digital storytelling.....just storytelling in the digital age. Worth remembering. Via The Digital Rocking Chair, Dr. Pamela Rutledge, Roxana Marachi, PhD 
ChelseyMarie's curator insight,
January 18, 8:10 PM
What the video! It's amazing. Book Burn Pary!!! YESSS. Delete the scoop?
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The Hub, a new destination dedicated to bringing kids and families together, is partnering with Discovery Education to support teachers with comprehensive lesson plans, activities and a writing contest to inspire storytelling in the classroom. Delete the scoop?
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Ken's Key Takeaway: The best way to help students understand the effects of media is for them to become creators of media. By seeing how they can shape people's perception of a story, they begin to realize how all consumers of media are vlunerable to the bias of the producers. This is the heart of media literacy.
It provides nice framework and primer for digital storytelling. The focus is on how to use it in an educational environment. I believe this could be used as a textbook.
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I love these tools that visualize your social media connections.