The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Via Martin (Marty) Smith
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Kamakshi Rajagopal's comment,
April 12, 1:18 PM
Hi Kathy, we are conducting an experiment on Scoop.IT pages on education at the Open Universiteit (NL). Would you like to participate? Sign up here: http://bit.ly/14QR9oa
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Ken Morrison's comment,
September 13, 2012 10:38 AM
Hello Dr. Cañals
Thank you for the rescoop. I always like rescoops because they help me find valuable other sites like this one. Have a great day. Ken Delete the scoop?
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Ken Morrison's comment,
May 19, 2012 7:38 PM
Thank you for the rescoop. It looks like you have a great site started here!
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Baiba Svenca's curator insight,
January 6, 11:50 AM
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January 8, 5:56 PM
Scribboard works like an online whiteboard for one or several users. It can be used in presentations as a visual means of group collaboration in real time to display group input, e.g. diagrams, mind maps, charts, drawings, text, video or images. No download, no registration, make your board with one click.
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February 16, 6:27 PM
Scribboard is an online collaborative drawing app that lets you work on ideas, diagrams or simply scribble with your friends. Delete the scoop?
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The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.
Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.
Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.
There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).
I bet you lunch; your team will be using OPP in a similar way inside of two years.