The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Via Martin (Marty) Smith
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Linda Alexander's comment,
April 23, 11:43 AM
hashtags are something I always need to be reminded about, Ken!
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Min Kim's curator insight,
April 4, 10:02 PM
페이스북이나 트위터에서 좀 더 많은 관심과 좋아요를 받을 수 있는 시간대를 정보그래픽으로 간단하게 설명해 놓았다. 정말 중요한 정보나 광고를 올릴때 효과적으로 쓰일 수 있겠다. Interesting article about the best time to post in Facebook and Twitter based on the amount of traffic it gets. It really is important to know that those times will be better to post for more attention and likes but as my professor said, you have to remind yourself that you will compete the most during the peak time. Delete the scoop?
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Ken Morrison's comment,
August 1, 2012 8:11 AM
This is a very nice blog. I remember when teachers were excited about the idea of giving everyone a $xx.xx clicker so that we could record everyones multiple choice 'opinion'. If used wisely, Twitter is a much better use of the same concept. I like some of the other opinions as well. Specifically, I like the idea that it connects students in new ways to network and learn answers together outside of class.
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Min Kim's comment,
April 8, 10:02 PM
Thank you for sharing your awesome work! This curation definitely helped me a lot in understanding what new media trends are. Please keep the great work!
Min Kim's curator insight,
April 8, 10:16 PM
켄모리슨 교수님이 자신이 제작한 2013년 교재 "An Eye On New Media" 를 공유했다. 소셜미디어와 구글 아마존등 온라인 거물들의 역사와 지도자들을 간단하게 담아냈으며, 어떻게 하면 개인이나 집단이 이런 소셜미디어의 세계에서 성공할 수 있는지에 대한 많은 기사와 정보들을 모아놨다.
My professor from Linton Global College, Ken Morrison, has made his 2013 version curated book "An Eye on New Media". This curated book contains much information about how current social media was established and how our new meida trend will change over time. 2012 version of this book really helped me a lot understanding the fundamental knowledge about media.
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Mike Ellsworth's curator insight,
March 12, 10:42 AM
Not only can third parties tell a lot about your personality, sexuality, and politics by examinging Facebook Likes (see Researchers predict IQ, age, and more using only Facebook Likes http://sco.lt/522wPh), mapping your Twitter interactions can tell a lot about your social interactions as well.
When localized to the employees of a corporation, as a researcher did with Twitter, you can learn a tremendous amount of information about how the company works and what it's working on.
As former Sun CEO Scott McNealy once said, "You have zero privacy anyway. Get over it." Delete the scoop?
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Ken Morrison's comment,
August 1, 2012 8:11 AM
This is a very nice blog. I remember when teachers were excited about the idea of giving everyone a $xx.xx clicker so that we could record everyones multiple choice 'opinion'. If used wisely, Twitter is a much better use of the same concept. I like some of the other opinions as well. Specifically, I like the idea that it connects students in new ways to network and learn answers together outside of class.
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The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.
Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.
Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.
There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).
I bet you lunch; your team will be using OPP in a similar way inside of two years.