The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Via Martin (Marty) Smith
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Rescooped by Ken Morrison from Curation Revolution onto An Eye on New Media |
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Via Martin (Marty) Smith
Ken Morrison's insight:
Everyone is wondering if Apple will be releasing a watch. They should be checking out Pebble. This pebble will be making ripples in the tech pond. Great strategy!
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Can we apply concepts used in video production to Prezi design? Let's find out! In this Prezi I pull terms from Bruce Block's book The Visual Story: Seeing the Structure of Film, TV, and New Media. Let me know what you think. Via Baiba Svenca
Ken Morrison's insight:
Honestly, I am always a bit hesitant when people ask me if I will show them how to use Prezi because I see it used incorrectly so often. Much of that frustration is due to too much zooming and poor placement of graphics and text. I feel that this is a good resource for helping us all become better designers of visual aids for presentations. 
Sandra Carswell's curator insight,
April 22, 12:11 AM
Must share with 7th grade students working on a Prezi project Delete the scoop?
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The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have un Via Cori Zuppo
Ken Morrison's insight:
Great tips for improving your slides for your next presentation 
Cori Zuppo's curator insight,
February 15, 6:19 PM
It is my hope that many share and see and follow the advice given by authors such as Alex Rister in cleaning up presentations and making the message receiver's job much easier. Forget the Rule of 6s and stop handing out your presentations before you read the PowerPoint slides words-for-word. 
Louise Robinson-Lay's curator insight,
February 15, 6:44 PM
Some great advice here on creating powerful slideshows Delete the scoop?
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This may appear to be off-topic. But I like how it focuses on how to design (anything) for the end
Key take=aways: "No Dumb users. Just dumb products" "Forget the beatiful concept car. You have to make it through the awkward adolescence of the design process in order to help anyone" (rough summary) "I started by designing products. Now I design Outcomes : "Work with the people who have to make your design happen" Ken
TED Talks Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- but his team learned a hard lesson when it failed to go into production. Delete the scoop?
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A fable about using design to help your audience see your message clearly. And what to avoid. For directors, designers, instructional designers, and presenters. Via Baiba Svenca
Ken Morrison's insight:
What a wonderful way to help people learn the power of design. This is a great use of a story to get and keep attention while teaching. 
tom jackson's curator insight,
February 25, 9:06 AM
An effective way to engage your audience in learning principles of many content areas!
tom jackson's curator insight,
February 25, 9:07 AM
another idea for delivering your lessons, sometime we overlook the fable. An effective way to engage your audience in learning principles of many content areas! 
N Kaspar's curator insight,
March 3, 11:07 PM
An interesting example of how to use a fable to teach a subject. Delete the scoop?
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Good design is everywhere: on websites, in objects you use in your home, the car you drive every day. But often, design is missing from the modern classroom, and we think that’s a big mistake. Via Evelyn Izquierdo, Luciana Viter Delete the scoop?
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The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.
Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.
Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.
There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).
I bet you lunch; your team will be using OPP in a similar way inside of two years.