The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.
Via Martin (Marty) Smith
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Rescooped by Ken Morrison from Curation Revolution onto An Eye on New Media |
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Via Martin (Marty) Smith
Ken Morrison's insight:
Everyone is wondering if Apple will be releasing a watch. They should be checking out Pebble. This pebble will be making ripples in the tech pond. Great strategy!
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I was wrong.
Ken Morrison's insight:
KEN"S KEY TAKEAWAY: This tech writer for the VERGE quit the internet for one year. This article includes some interesting insight on his experiences as well as a nice 20-minute artful documentary. I am glad that I made time for it. There are many nuggets of wise introspection 
Ivon Prefontaine's curator insight,
May 4, 12:32 PM
I put this in this section, because of the line about corrupting my soul. The Internet, like all technology, is a tool and we need to use each mindfully. Delete the scoop?
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For the sake of curation:
Personally, I think there is more wisdom in the comment than in the entire article. I really like the ice cream analogy in the August 23 comment by igloolynx. However, this article is getting lots of traction so it is worth sharing here for the sake of curation.
Tweets, texts, emails, posts. New research says the Internet can make us lonely and depressed—and may even create more extreme forms of mental illness, Tony Dokoupil reports. Delete the scoop?
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Society is now accepting texting at funerals. What's next. Sherry Turkle has some thoughts.
There is a feeling that conversations are difficult because we don’t have the ability to edit as we talk, and so can’t present the exact face that we’d like to. ”Human relationships are rich, and they’re messy and they’re demanding. And we clean them up with technology. We sacrifice conversation for mere connection.” Delete the scoop?
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People are more likely to give in to urge to tweet or check email than other cravings, say US researchers... Delete the scoop?
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154 students from different countries were studied to determine how the brain of game addicts compares to the brain of a durg addict 
Mariusz Leś's comment,
November 20, 2011 7:48 AM
I hope they won't get me, I'm on the 3rd level now.
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There I was at a long-awaited dinner with friends Saturday night, when in the midst of our chatting, I watched my right hand sneaking away from my side to grab my phone sitting on the table to check my e-mail. Delete the scoop?
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South Korea has for years equated the advance of technology with societal progress, including in the area of education. Not now.
Ken Morrison's insight:
I am sharing this because it talks about a balance that the Korean government is trying to find between leading the way in digital textbooks and paper in a country where 1 in 5 of students between 5 - 9 year old students are addicted to the Internet. Ken Delete the scoop?
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A recent study correlates frequent Internet usage with depression. The study also showed specific web habits correlates with being depressed.
Thanks to Stewart-Marshall for sharing this link. Frequent switching between applications and sites seems to be a link to depression in this first-ever study. Late night usage and first thing in the morning are other indicators.
Via Stewart-Marshall 
Stewart-Marshall's comment,
June 24, 2012 5:23 PM
Thanks Ken - and I seem to have so many of these internet indicators - switching, late night, early morning - but I think I'm okay :-) So I guess they are merely "indicators" - not perfect predictors.
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Sherry Turkle talks about why we expect more from technology and less from each other. Delete the scoop?
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Wow. Great marketing! Delete the scoop?
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HiRes5 640x1024 50 Signs Youre Addicted to Social Media & Twitter... Delete the scoop?
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The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.
Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.
Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.
There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).
I bet you lunch; your team will be using OPP in a similar way inside of two years.