An Eye on New Media
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Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter

Why Crowdfunding Is In Your Website's Future - $10M Pebble Watch Campaign on Kickstarter | An Eye on New Media | Scoop.it

The "sheer genius" of the Pebble watch campaign on kickstarter will be somethig you want your team to emulate soon, very soon.


Via Martin (Marty) Smith
Ken Morrison's insight:

Everyone is wondering if Apple will be releasing a watch.  They should  be checking out Pebble.  This pebble will be making ripples in the tech pond.  Great strategy!

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Martin (Marty) Smith's curator insight, February 19, 2013 8:07 PM

The Genius of the Pebble Watch Kickstarter Campaign
No one told the Pebble watch team they couldn't mashup distribution, pricing, marketing, sales and funding all in one brilliantly executed campaign. The team didn't have the "curse of knowledge". They didn't know how the game is normally played and that is really good.

Their lack of knowledge meant the Pebble watch team turned to Kickstarter to solve problems no one ever thought to solve via a "crowdfunding" platform. My ScentTrail Marketing post notes how getting distributors to come to you is brilliant.

Combine solving distribution with Pebble's amazing "create your own customized Pebble", an idea that puts the celebrity endorsement game on its head bedcause they fought to give Pebble $1200 each, and you get sheer marketing genius.

There is so much genius to go around here every Internet marketing team should study how Pebble solved traditional problems any startup faces with a single stroke of genius and OPP (Other People's Platforms).

I bet you lunch; your team will be using OPP in a similar way inside of two years.

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An Eye on New Media
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The Power of Visual Communication

The Power of Visual Communication | An Eye on New Media | Scoop.it
Billion Dollar Business Graphics - Fast and easy business graphics plus winning business graphic tips, tricks, secrets, and best practices guaranteed to increase your success rate.
Ken Morrison's insight:
A nice article (segment from book) about the psychology behind how we decode images
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Inspiring Progress Toward Learning Goals

Inspiring Progress Toward Learning Goals | An Eye on New Media | Scoop.it

nBy teaching students to monitor their thinking during learning by setting goals, applying strategies, reflecting, and adjusting, teachers will help them improve their learning ability.


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The 5 Stages of Building a Culture of Community on a Blog [Case Study] : @ProBlogger

The 5 Stages of Building a Culture of Community on a Blog [Case Study] : @ProBlogger | An Eye on New Media | Scoop.it
Yesterday we looked at some of the benefits and costs of building community on a blog - today I'd like ...
Ken Morrison's insight:

ProBlogger's Darren Rowse analyzes how to build a community around a blog.  He has build communities for both ProBlogger and Digital Photography School

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Google Expeditions announced, brings classes to a virtual field trip with Cardboard

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8 Common Design Mistakes (and How to Avoid Them)   - The Shutterstock Blog

8 Common Design Mistakes (and How to Avoid Them)   - The Shutterstock Blog | An Eye on New Media | Scoop.it

Good design will inspire responses and clearly communicate information, while bad design will impede and muddle that communication. Here are 8 pitfalls to avoid.

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What Meaningful Reflection On Student Work Can Do for Learning

What Meaningful Reflection On Student Work Can Do for Learning | An Eye on New Media | Scoop.it
Reflecting on one's work can be instrumental to growth and improvement, but it's an activity that's often under utilized.
Ken Morrison's insight:

Wise use of Mmeaningful reflective learning practices should be:
Metacognitive

Applicable &

Shared

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Study: Metrics have 'powerful influence' over journalists' morale

Study: Metrics have 'powerful influence' over journalists' morale | An Eye on New Media | Scoop.it
A new Tow Center report examines the use of newsroom metrics, with case studies from The New York Times, Gawker and Chartbeat

Via Andy Bull, Luís António Santos
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Andy Bull's curator insight, May 8, 1:08 PM

From the post: "A spike in shares, for example, can trigger feelings of triumph for most journalists, while less impressive stats can make people feel anxious and lacking in motivation."

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How an army of internet activists challenged Big Cable and won again

How an army of internet activists challenged Big Cable and won again | An Eye on New Media | Scoop.it
Fresh off a net neutrality victory, grassroots campaigners were determined to stop the $45bn Comcast-Time Warner merger dead in its tracks
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Facebook and the Feed - stratechery by Ben Thompson

Facebook and the Feed - stratechery by Ben Thompson | An Eye on New Media | Scoop.it
Facebook made a change to their news feed to prioritize friend content. I'm not sure that's the optimal strategy if they want to own attention.
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Sharing Data to Create Stronger Parent Partnerships - YouTube

By sending home detailed data reports that focus on a specific skill, Humboldt opens a two-way line of communication with parents about their child's learnin...
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8 Top Tips for Highly Effective PD

8 Top Tips for Highly Effective PD | An Eye on New Media | Scoop.it
Among the top strategies for highly effective professional development are making it useful, making it relevant, and making sure that teachers start practicing it ASAP.
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India Tech Startups: Seven Things That Blew My Mind

India Tech Startups: Seven Things That Blew My Mind | An Eye on New Media | Scoop.it

WhatsApp's influence, super-cheap Uber rides and fear of the b-word.

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14 Things You Might Not Know About 'Nineteen Eighty-Four'

14 Things You Might Not Know About 'Nineteen Eighty-Four' | An Eye on New Media | Scoop.it
Even if you’ve already read about Winston Smith’s struggle against Big Brother, there are a few facts, stories, and theories about the novel that are worth a closer look.
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$25 billion in media money just went up for grabs — and nobody can agree on why

$25 billion in media money just went up for grabs — and nobody can agree on why | An Eye on New Media | Scoop.it
Adweek is calling it the "Mediapalooza."
Ken Morrison's insight:
Are old media ad agencies ready for helping their clients reach today's audience? Written by Mitch Joel
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Self-Promoters Tend to Misjudge How Annoying They Are to Others - Association for Psychological Science

Self-Promoters Tend to Misjudge How Annoying They Are to Others - Association for Psychological Science | An Eye on New Media | Scoop.it
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Content Marketing is Hard – 7 Lessons Learned

Content Marketing is Hard – 7 Lessons Learned | An Eye on New Media | Scoop.it
Content marketing is hard unless you have a documented content strategy. Here are 6 more lessons on why it's harder than you think.
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The Dangers of Selfie Sticks PSA - YouTube

The Big Flavor Dipper Pizza: you're gonna need a bigger selfie stick. Order now at http://pizzahut.com Please Selfie Responsibly. These egotistical specimens...
Ken Morrison's insight:

Pizza Hut created this excellent fake PSA to protect selfie stick users

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How to Create Social Media Images That Connect With Your Audience

How to Create Social Media Images That Connect With Your Audience | An Eye on New Media | Scoop.it
Do your images stand out? This article shares seven ways to connect with your audience on a personal level using social media images.
Ken Morrison's insight:

Visual communications on social media will not disappear soon. Michael Stelzner helps your organization share visual images in a wise way.

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This PROVES (/sarcasm) that I have always been right! How Facebook polarizes us.

This PROVES (/sarcasm) that I have always been right!   How Facebook polarizes us. | An Eye on New Media | Scoop.it
Today in Science, members of the Facebook data science team released a provocative study about adult Facebook users in the US "who volunteer their ideological affiliation in their profile." The stu...
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One of the greatest professors in Cornell history has died

One of the greatest professors in Cornell history has died | An Eye on New Media | Scoop.it
M.H. Abrams, recently recognized by President Obama at the White House, was 102 years old.
Ken Morrison's insight:
What a wonderful life lived well! He deserves a spot in this New Media collection.
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PBL Pilot: Apps, Tips, and Tricks

PBL Pilot: Apps, Tips, and Tricks | An Eye on New Media | Scoop.it
Fifth grade teachers share some of their favorite apps for rubrics, editing, and assessment that are streamlining the classroom workflow in their PBL pilot program.
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20 Social Media Engagement Ideas

20 Social Media Engagement Ideas | An Eye on New Media | Scoop.it
Need social media engagement ideas? We have..Having a consistent treasure trove of content ideas would be ideal but let's be honest with each other here...
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10 Questions to Ask When Planning Tech Infused Units

10 Questions to Ask When Planning Tech Infused Units | An Eye on New Media | Scoop.it
Here at Edtech at About.com, we've put together a list of potential technology-related questions that you may want to ask yourself when planning for instruction and designing curriculum. Many of these ideas are inspired by existing frameworks and philosophies focused on tech integration.

Via Ana Cristina Pratas, Miloš Bajčetić
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Unleash your inner child

Unleash your inner child | An Eye on New Media | Scoop.it
The recognition for play as a basic need has spawned a number of products and services dedicated to providing just that, like adult coloring books.
Ken Morrison's insight:

An article about a very interesting trend of adult coloring books. as adults feel nostalgia and desire for play

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