Here's a puzzler for you. Does thinking change the shape of your brain? For example, does contemplating this question actually physically change your brain?
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Rescooped by Ken Morrison from TEFL & Ed Tech onto An Eye on New Media |
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Jason Hamilton: "It's impossible to track down exactly when transmedia began to take effect as a major form of storytelling. As with any movement, it built up bit by bit, and is still gaining momentum. However, almost anyone with any knowledge in the area would agree that one of the biggest early influences was the film Star Wars and the pop culture phenomenon it started." Via The Digital Rocking Chair, Jenn Alevy, Ken Morrison 
Reina Díaz's comment,
May 8, 10:13 PM
Uno de los mejores ejemplos transmedia que hay, en mi opinión. Y para mirarlo desde otra perspectiva: http://www.forbes.com.mx/sites/el-imperio-economico-de-star-wars/
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An investigation suggests firms are wasting money to gain "likes" from fake profiles and users who have no interest in their products.
Ken Morrison's insight:
For the sake of curation: Here is the big article of the summer where BBC set up advertising for a fake Bagel store to investigate the validity of Facebook advertising. Delete the scoop?
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The collapse of Microsoft is actually looking like it could happen.
Ken Morrison's insight:
This is a nice breakdown of why Microsoft's hopes are down. Delete the scoop?
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Ken's Key Takeaway: You will get many great nuggets of info in this article focusing on the continuing growth of social media and industries affected by it.
My favorite stat is: Twitter is currently gaining more active users at a faster pace than Facebook.
Ken
The author's key takeaway: Get over your social media anxiety and get on the social ladder before you get left behind. The view from the ground is not nearly as thrilling as the view from the top.
We’re living in an age of connectedness like most of us would not have imagined even five years ago. We have amazing social networks available to every human and company on the planet. Brands can reach out and talk to consumers like never before. Delete the scoop?
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Ken's Key Takeaway: Google Adwords Keyword Tool will give you a much better idea of how people actually find your page. You may be surprised.
I like this plain-language read on SEO. I also his humility and wisdom in pointing readers to SEOMOZ if they want to learn more. Ken
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Here is a good example for college students to learn the value of using social media for customer service. I like it because it is a great example of a traditional communications company embracing the value of using new media communications tool as well as standard phone calls. Delete the scoop?
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Another great resource for from Social Media Examiner. KM Twitter for business: Use these creative ways to bring new life and renewed business purpose to your Twitter efforts. Delete the scoop?
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Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment. Delete the scoop?
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94% of American adults 18-44 have mobile phones Half of them are smart phones Email use from mobile has increased 30% in two years
Key Takeaway 4% of all search clicks came from Mobile Devices in 2011 6% came from smart phones 11% shop directly from their mobile device Delete the scoop?
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"This is the end. My only friend, The End." -Jim Morrison
Actually, I have a pretty open mind about this. The price seems reasonable and I am certain that they will give this feature some serious attention during the next 15 months. I simply hope that the sharp decline in 'my' page's recent usage has no correlation with the manufactured need for this feature. I am curious if others have experienced similar drop-offs in traffic. Days before this announcement, I figured it was simply a temporariy algorithm glitch.
oh yeah....back on topic...
Here's a walk-through of Facebook's new Promoted Posts. It is pretty good, and I really like the 2nd to last step. I love how you can promote previous posts. I think this is the best way to balance organic and paid exposure. Ken Delete the scoop?
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How pervasive is social networking in society and business? This is the blog post (April, 2012) that moved Brian Solis from my list of people who I trust to my list of people who I want to share with others. There is priceless data in this post shared in a visual and clear way. Delete the scoop?
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I did not write this quality preview. Karen Dietz shows why she has one of the top scores in all of Scoop.it. She does a great job of showing relevance for each of her scoops with a personalized summary. KM
Why customer stories are better than metrics http://t.co/aMqlaxwX Jeannie Walters talks about the gold in off-the-cuff customer comments...
Articles like this one are rare -- hardly anyone recognizes, much less writes about, how customer stories and anecdotes gain you far more than metrics, surveys, or focus groups. Usually focus groups are crafted info-gathering exercises rather than story sharing experiences where deep meaning can be gleaned.
OK -- so maybe a lot of people in these fields don't know the best narrative research and story evoking methodologies. If they did however, I think we would see huge improvements in customer feedback, engagement, and better/deeper/richer material.
Back to the article -- this is a quick post but with good tips for thinking about customer anecdotes as critical information, and how to start gathering them. I really like that the author suggests once you have these anecdotes in hand, it's time to take action on them. Seems obvious, but it doesn't always happen.
Enjoy this post and I hope to see more like it in the future! Via Karen Dietz Delete the scoop?
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The focus is not on product but on driving an emotional connection, and social media leads the way... Delete the scoop?
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This battle won't be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor.
Ken Morrison's insight:
An interesting look at why #Samsung is creeping up on #Apple Delete the scoop?
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Here is a very nice 70-slide overview of some of the trends and tools that are pointing the direction of the future of the workplace. Via Linda Alexander 
Linda Alexander's curator insight,
January 10, 9:09 AM
Educators need to be informated as to the work environment their students will eventually be entering. This report presents some of the key trends and "thematic takeaways". For example, it's important that students learn to value life-long and independent learning as well as developing highly collaborative project management skills... Delete the scoop?
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Forbes is a leading source for reliable news and updated analysis on Media.
Ken Morrison's insight:
Forbes seems to be beefing up their Social Media section of their site. I am providing a link to the section landing site. Ken Delete the scoop?
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Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking? Via Picture Chest Photography Delete the scoop?
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Here is the textbook that I created/curated for teaching my New Media Technology class during the Spring semester of 2012 at Hannam University's Linton Global College. I took great effort to give credit where it is due. I aimed to show my students how they could access enough free info on the web that was of equal or greater value than the wonderful information found in expensive textbooks. Feel free to share and please support the true authors of this book in any way you can (money, likes, blog comments, links, etc.) I am simply the currator of this content. If you would like a free tablet-friendly PDF file, just email me at kenmorrison30 @ yahoo.com (no spaces)
P.S. There are some typos and honest mistakes in this textbook, but I am comfortable sharing it as is. I am excited to redesign it for next semester. Ken 
ben bernard's comment,
January 9, 11:37 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Linda Alexander's curator insight,
January 17, 11:23 PM
This is a course created by fellow curator Ken Morrison. It contains enough information on social media that everyone will find something of interest. Thanks for sharing, Ken! Delete the scoop?
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FYI: I like Mediaite, but I don't always trust mediaite. With that said, this article is worth reading regarding the changes at Facebook that effect brand advertising. Ken
Remember when brands and their managers were reveling in all the new possibilities they would have to promote themselves online, particularly on social... Delete the scoop?
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Does your employer's social media policy break the law?
All employees have certain rights under federal law that social-media policies can't compromise. Delete the scoop?
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I am a huge fan of Hugh MacLeod. Actually, many days I catch myself thinking< "um, today's art and message. is barely above average." Then I remind myself to change my attitude. This guy creates art every single day. And all of his art has a message that he cares about. How many humans on earth can say that? He also gives it away for free. He is a very inspriational man to learn from, regardless of your career. Hugh does lots of the are for Seth Godin's books. Delete the scoop?
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I appreciate these 26 clear and digestable tips for integrating social media into your marketing efforts. I really value my Social Media Examiner subscription (free) Ken Delete the scoop?
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Brian Solis asks some tough questions and shares some great insight about how to use social media marketing. Key takeaways: View his 7 Questions. More importantly, remember that with all of it's hype, social media still only equals 10% of all marketing expenses. Of course part of this is due to it's 'free' platforms
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Generation X Generation Y Generation C
An article about the age of the Connected Consumer and how markets are adapting to this new powerful segment of society Delete the scoop?
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The following note is by Karen Dietz who has one of the top sites on Scoop.it
Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.
I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders: You are ALWAYS telling a story as you go about your business. Your business 'story' is greater than your 'About Page' or a slick PPT. Focus on emotion -- people remember how you make them feel, not think.
It's easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post. Via Karen Dietz Delete the scoop?
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A nice video about the power of visualization in learning